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by your side, every step of the way!

Hire World-Class, High Performing, Vetted Marketers.
Cut Labor Costs by 70%

We’ll Source, Hire and help Manage them for you so you don’t have to.
Lifetime support, dedicated account manager by your side, every step of the way!

17 Years of
Virtual Staffing
Experience

Trusted by
3,368
SME’s

6,948
Virtual Staff
Hired

Hire World-Class, High Performing, Vetted Marketers.
Cut Labor Costs by 70%

We’ll Source, Hire and help Manage them for you so you don’t have to. Lifetime support, dedicated account manager by your side, every step of the way!


17 Years of
Virtual Staffing
Experience


Trusted by
3,368
SME’s


6,948
Virtual Staff
Hired

Top Talent. Lifetime Support Not Found Anywhere.

Hire Filipino Marketers

Do you want to attract more clients for your business? Consider adding marketing specialists to your team.

Marketing boosts your visibility and customer acquisition by creating awareness, branding, and promotional efforts. However, it’s challenging to create campaigns that work.

In Remote Staff, we have experienced marketing professionals who can elevate your sales to new heights.

 

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Candidates:

41

Filter by Role:

*Booking interviews depend on candidates' availability and interest.

All-inclusive Rate: USD $9.14/hr

Alyssa

Candidate ID: 706677


ADVANCED

    CRM, JSON, Marketing automation, NetBeans IDE...

INTERMEDIATE

    API Integration, Troubleshooting...

Employment Preferences

Availability:
Part Time Full Time
Preferred Timezone:
Australian Western Standard Time Australian Central Standard Time Australian Eastern Standard Time New Zealand Daylight Time US Pacific Standard Time US Central Standard Time US Eastern Standard Time UK London
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 9.14 per hour or $USD 792.50 per month

Full Time: $USD 9.14 per hour or $USD 1585.00 per month

Remote Staff Recruiter Comments

Aly is a technically capable CRM and automation specialist with approximately 1 to 2 years of hands-on experience in workflow automation, integrations, and CRM management within the marketing services industry. She demonstrates solid foundational knowledge in tools such as:

  • Zapier
  • Make (Integromat)
  • Multiple CRM platforms including GoHighLevel, Zoho, HubSpot, and ActiveCampaign .

She shows strong familiarity with building end-to-end automation workflows, including lead capture, tagging, pipeline assignment, and automated email/SMS follow-ups. A notable accomplishment is her migration of approximately 100 automation workflows from Zapier to Make, where she independently tested triggers, validated execution logs, and ensured system accuracy. This reflects strong problem-solving ability, attention to detail, and persistence in troubleshooting complex integrations. Her understanding of API documentation and versioning further supports her capability in handling more advanced integration tasks.

Aly is a strong junior-to-mid level automation specialist with solid execution skills in CRM workflows and integrations. She is best suited for roles requiring hands-on automation building, system maintenance, and operational support.


Employment History

Automation/Integration/CRM Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

January 2024 to April 2026 (26 Months)

Duties and Responsibilities:

  • Managed end-to-end automation workflows using Zapier and Make (Integromat) to connect various systems through API.
  • Migrated all company automations from Zapier to Make, becoming the first employee to fully implement this transition.
  • Set up integrations to capture leads from Meta Ads, Google Ads, and Website Forms, loading them into the appropriate CRM platforms.
  • Ensured accurate lead distribution using logic filters to prevent duplicates and maintain clean CRM data.
  • Troubleshoot and resolved automation errors to maintain continuous operational workflows.

Education History

Field of Study:

Computer Science/Information Technology

Major:

Graduation Date:

January 31, 2024

Located In:

Philippines

License and Certification: :

N/A


Skills

ADVANCED ★★★

    CRM, JSON, Marketing automation, NetBeans IDE,

INTERMEDIATE ★★

    API IntegrationTroubleshooting

Work at Home Capabilities:

  • Internet Bandwidth: Greater than 100mbps
  • Working Environment: Private Room
  • Speed Test Result: https://www.speedtest.net/result/19054114068
  • Internet Type: Fiber
  • Hardware Type: Desktop
  • Brand Name: N/A
  • Processor: Ryzen 7
  • Operating System: Windows 11

All-inclusive Rate: USD $8.85/hr

Airyn

Candidate ID: 661148


ADVANCED

    B2B Marketing, B2B Lead Generation, Social Media Management, Content Writing...

INTERMEDIATE

    Marketing, Marketing Strategy...

Employment Preferences

Availability:
Full Time Part Time
Preferred Timezone:
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 8.85 per hour or $USD 766.98 per month

Full Time: $USD 8.85 per hour or $USD 1533.95 per month

Remote Staff Recruiter Comments

Airyn brings hands-on expertise in creating and publishing engaging visual content, including graphics, reels, and compelling captions, using both client-provided and curated materials. Her approach is strategic and performance-oriented, often blending brand storytelling with data insights to boost audience engagement and capture qualified leads.

With a strong background in CRM tools such as HubSpot, Salesforce, and Zoho CRM, Airyn is proficient in tracking campaign metrics and generating insightful reports. She is also highly familiar with content planning tools and analytics platforms like Google Analytics to refine marketing strategies based on data.

As a former Team Leader at LinkedVA, she not only executed high-impact campaigns but also managed a remote team of virtual assistants, trained junior staff, and improved workflow efficiencies by over 20%. Her excellent English communication skills both written and verbal support her ability to craft brand-aligned captions and build rapport with diverse audiences.

Her proven ability to manage multi-platform social strategies, develop list-building campaigns, and provide regional targeting makes her a strong fit for roles requiring creative content execution, marketing expansion, and performance reporting.

 

Skill Proficiency + Tech / Software Proficiency

Social Media & Marketing Platforms

  • Facebook, Instagram, TikTok, LinkedIn 

  • LinkedIn Sales Navigator 

Analytics & Reporting

  • Google Analytics 

  • Reporting Dashboards 

CRM & Campaign Management

  • HubSpot, Salesforce, Zoho CRM 
     

PI Behavioral Profile: Altruist

Strongest Behaviors:

  • Driven to protect the company against risk by thoroughly leveraging their background and strictly following “the book.”

  • Cautious; follows a well-established and proven plan to avoid making mistakes. Does the background research necessary to have proof to support decisions before action is taken.

  • Detail-oriented and accommodating; most comfortable working as part of a well-defined team for which they produce high-quality output and decisions.

  • Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.

  • Detail-oriented and thorough; works to ensure things don’t fall through the cracks, and follows up to ensure they’re done properly and on time.

  • Driven to achieve operational efficiencies: thinks about what needs to be done and how it can be done as fast as possible while maintaining a high-quality outcome. Impatient with routines.

  • Socially-focused, generally empathizes with people, seeing their point of view or understanding their emotions. Positive communication.

  • Teaches and shares; generally interested in working collaboratively with others to help out.

  • Friendly and service-oriented; drives for the “greater good” rather than individual goals. Promotes teamwork by sharing authority.

Behavioral Summary:

A pleasant and extraverted person, Airyn is an effective communicator, able to stimulate and motivate others while being aware of and responsive to their needs and concerns. Their congenial personality and friendly, interested attitude make them readily approachable. Airyn gets along easily with a wide variety of people.

Works at a faster-than-average pace; is attentive to details and both quick and accurate in handling them. Airyn is, however, too impatient to enjoy working with details as repetitive routine or as a primary responsibility.

Eager to be sure that things are done exactly right, follow-up carefully and closely if the work requires delegation of details to others. When it is necessary to be critical, will try to do that in a constructive, supportive manner. Her sense of urgency and sense of duty combine to make someone who is actively concerned about the timeliness, as well as the correctness, of any work for which they are held responsible.


Employment History

TEAM LEADER

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

January 2020 to January 2024 (48 Months)

Duties and Responsibilities:

  • Led a team of virtual assistants focused on delivering high- quality lead generation and marketing support for clients.
  • Developed and implemented efficient workflows, resulting in a 20% improvement in lead conversion rates.
  • Trained and mentored team members to enhance productivity and ensure consistent service quality.
  • Managed key client accounts, ensuring satisfaction and alignment with business goals.

SENIOR CAMPAIGN MANAGER LEAD GENERATION

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

January 2018 to January 2020 (24 Months)

Duties and Responsibilities:

  • Spearheaded lead generation initiatives targeting business owners and professionals across various industries.
  • Created and optimized LinkedIn campaigns, increasing engagement rates by 30% and expanding client reach.
  • Utilized CRM tools to track and manage lead pipelines, ensuring efficient follow-ups and conversions.
  • Analyzed campaign data to refine strategies, boosting ROI for marketing efforts. 

CAMPAIGN MANAGER

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

January 2017 to January 2018 (12 Months)

Duties and Responsibilities:

  • Developed and executed outreach campaigns to attract and nurture leads for clients.
  • Collaborated with cross-functional teams to create engaging marketing content.
  • Successfully built a network of high-quality leads through targeted prospecting and strategic follow-ups.

Education History

Field of Study:

Optometry

Major:

OPTOMETRY

Graduation Date:

January 1, 2016

Located In:

Philippines

License and Certification: :

N/A


Skills

ADVANCED ★★★

    B2B Marketing, B2B Lead Generation, Social Media Management, Content Writing, Administrative Support,

INTERMEDIATE ★★

    MarketingMarketing Strategy

Work at Home Capabilities:

  • Internet Bandwidth: Between 5mbps to 100mbps
  • Working Environment: Private Room
  • Speed Test Result: N/A
  • Internet Type: Fiber
  • Hardware Type: Laptop
  • Brand Name: ,
  • Processor: i5
  • Operating System: Windows 11

All-inclusive Rate: USD $8.65/hr

Nicklaud

Candidate ID: 638151


ADVANCED

    Graphic Design, Video Editing, Social Media Management, Real Estate...

INTERMEDIATE

    Outbound Calling, Kajabi, Canva, Trello...

Employment Preferences

Availability:
Full Time Part Time
Preferred Timezone:
Australian Western Standard Time Australian Central Standard Time Australian Eastern Standard Time
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 8.65 per hour or $USD 749.96 per month

Full Time: $USD 8.65 per hour or $USD 1499.92 per month

Remote Staff Recruiter Comments

Nick is a versatile virtual assistant with four years of freelancing experience specializing in digital marketing, social media management, paid ads, and executive assistance. She also has two years of experience in customer service (BPO).

In addition to his expertise in digital marketing, Nick has extensive experience in operations management, having assisted CEOs and business owners in overseeing daily operations, handling sales coordination, managing client communications, and ensuring smooth workflow execution. Her ability to optimize business processes, manage marketing campaigns, and provide executive support makes him an ideal fit for roles that require both strategic and administrative expertise.


Work Experience:

📌 Digital Marketing & Operations Assistant (Freelance, 2020 – Present)

  • Managed digital marketing campaigns, including SEO, Facebook ads, and website updates.
  • Handled social media accounts (Facebook, Instagram, TikTok, LinkedIn) for business owners and executives.
  • Assisted in sales operations, client communications, and lead generation for real estate and coaching businesses.
  • Oversaw business operations, including workflow optimization, process documentation, and administrative tasks.
  • Managed client schedules, coordinated meetings, and ensured smooth daily operations.
  • Coordinated marketing strategies and managed email communications for various clients.
  • Executed video editing and graphic design tasks using Canva, CapCut, and other tools.

📌 Customer Service Representative (BPO, 2018 – 2020)

  • Provided customer support for international accounts (US-based telecom).
  • Developed strong communication and client-handling skills.

Key Skills & Expertise:
  • Operations Management & Process Optimization
  • Social Media Management (Facebook, Instagram, TikTok, LinkedIn)
  • Paid Advertising (Facebook Ads, Google Ads – Real Estate Campaigns)
  • SEO & Website Management
  • CRM Tools (HubSpot, Agent Locator, Zoho)
  • Sales & Lead Generation
  • Executive Assistance & Administrative Support
  • Content Creation (Graphics, Video Editing)

Performance & Achievements:

📌 Successfully ran Facebook ad campaigns for real estate businesses, generating up to 19 leads per campaign.
📌 Managed social media pages for executives, including content scheduling and engagement strategies.
📌 Coordinated virtual and in-person real estate events, handling logistics, social media promotions, and sponsor coordination.
📌 Oversaw business operations for a real estate company, ensuring smooth execution of marketing and administrative tasks.

She can start after 2 weeks notice and is amenable to Full-time arrangement.

Predictive Index Behavioral Profile - Specialist

Strongest Behaviors

  • Proactivity in driving to reach goals while moving at a faster-than-average pace. Inquisitive about the world.
  • Relatively independent in taking action on their own ideas. Resourcefully works around most obstacles blocking completion of what they want to accomplish.
  • Eager for results, drive is for swift implementation. Works best in fast-paced environments offering a variety of activities, rather than routines.
Behavioral Summary

Nick is an intense, results-oriented person, whose drive and sense of urgency are tempered and disciplined by a strong concern for the accuracy and quality of the details of any work for which they are responsible. Approach to any work done will be based on thorough analysis and detailed knowledge of all pertinent facts.

Much more technically than socially-oriented; has confidence in technical/professional knowledge and ability to get things done correctly. With experience, will develop a high level of expertise in their own work and will be critical of mistakes made by themself or others. Takes the work and responsibilities very seriously and expects others to do the same.


Employment History

Admin Assistant Social Media Manager

Industry:

Property / Real Estate

Employment Period:

July 2024 to January 2025 (6 Months)

Duties and Responsibilities:

  • I managed emails, scheduled appointments, and coordinated communication between agents and clients.
  • I handled document preparation, CRM management, and organized client databases to keep transactions smooth.
  • Additionally, I assisted with listing updates and other real estate-related tasks, ensuring efficient daily operations.
  • My role required strong attention to detail, organization, and the ability to multitask in a fast-paced environment.

Social Media Assistant Graphic Designer

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

June 2024 to July 2024 (1 Months)

Duties and Responsibilities:

  • As a Social Media Assistant/Graphic Designer in a project-based role, I supported content creation and graphic design for social media platforms.
  • My responsibilities included designing visually appealing graphics, assisting with content planning, and ensuring brand consistency across all social media channels to enhance engagement and visibility.

Reels Editor

Industry:

Entertainment / Media

Employment Period:

February 2024 to June 2024 (4 Months)

Duties and Responsibilities:

  • As a Reels Editor in a part-time role, I create and edit engaging video content for social media platforms, focusing on producing captivating reels that resonate with the target audience.
  • My responsibilities include selecting footage, adding effects, and ensuring that the final videos align with the client's brand and vision.

Executive Assistant Social Media Manager

Industry:

Property / Real Estate

Employment Period:

August 2023 to November 2023 (2 Months)

Duties and Responsibilities:

  • In my previous role, I specialized in video editing for podcasts and reels, managed social media platforms, and coordinated weekly webinar emails.
  • I also created presentation files and marketing graphics to support coaches and enhance overall brand presence.

Admin/IT

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

March 2023 to July 2023 (4 Months)

Duties and Responsibilities:

  • Processing As an Administrative Assistant, I not only established the Zoom IVR system for a client who owns multiple properties in the US, but I also provided vital administrative support to streamline operations.
  • My work involved organizing schedules, managing communications, and handling day-to-day tasks to ensure smooth workflows.
  • By implementing effective processes, I contributed to the overall efficiency and productivity of the team.

Social Media Manager/Admin Assistant

Industry:

Consulting (Business & Management)

Employment Period:

November 2022 to January 2023 (2 Months)

Duties and Responsibilities:

  • As a Social Media Manager/Admin Assistant in a project-based role, I handle content planning, posting, and engagement across various social media platforms.
  • I also provide administrative support, helping with tasks like scheduling, organizing files, and assisting in day-to-day operations to ensure smooth project execution and efficient workflow.

Customer Service Representative

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

July 2021 to January 2023 (18 Months)

Duties and Responsibilities:

  • Achieved Top 1 expert status for the month of October, delivering primary customer support to both internal and external customers.
  • Responded promptly to inquiries regarding products, services, and company information, addressing questions and suggesting additional offerings to attract potential customers.
  • Efficiently managed customer telephone calls to minimize on-hold wait times.
  • Utilized the company's troubleshooting resolution tree to evaluate technical problems and provide appropriate solutions.

Graphic Designer

Industry:

Consulting (Business & Management)

Employment Period:

November 2022 to December 2022 (1 Months)

Duties and Responsibilities:

  • I assisted in designing a business card and creating custom graphics for a coaching business.
  • My focus was on delivering visually appealing and professional materials tailored to the client's needs.

Education History

Field of Study:

Education/Teaching/Training

Major:

Elementary Education

Graduation Date:

January 1, 2024

Located In:

Philippines

License and Certification: :

N/A


Skills

ADVANCED ★★★

    Graphic Design, Video Editing, Social Media Management, Real Estate, Executive Assistance,

INTERMEDIATE ★★

    Outbound CallingKajabiCanvaTrelloGoogle Apps

Work at Home Capabilities:

  • Internet Bandwidth: Between 5mbps to 100mbps
  • Working Environment: Private Room
  • Speed Test Result: https://www.speedtest.net/result/17339533549
  • Internet Type: Fiber
  • Hardware Type: Laptop
  • Brand Name: Dell
  • Processor: Windows 11
  • Operating System: Windows 11

All-inclusive Rate: USD $10.13/hr

LEAN

Candidate ID: 614811


ADVANCED

    Digital Marketing, Social Media Management, Social Media Marketing, Social Media Optimization...

INTERMEDIATE

    ...

Employment Preferences

Availability:
Part Time Full Time
Preferred Timezone:
Australian Western Standard Time Australian Central Standard Time Australian Eastern Standard Time New Zealand Daylight Time
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 10.13 per hour or $USD 877.58 per month

Full Time: $USD 10.13 per hour or $USD 1755.16 per month

Remote Staff Recruiter Comments

Lean is a highly skilled B2B Digital Advertising Specialist with a strong background in Google Ads and Meta Ads Management. With extensive experience in digital marketing, customer service, and account management, she has developed a results-driven approach to campaign strategy, optimization, and performance analysis. She is proficient in client interaction, problem-solving, and multi-platform advertising, making her a strong candidate for roles focused on digital marketing and customer engagement.

 
  • Collaborated with CEOs, decision-makers, and business owners to enhance ad performance and increase return on investment.
  • Helped businesses achieve their marketing objectives through data-driven advertising strategies.
  • Conducted quality assurance assessments to improve customer service processes and optimize campaign efficiency.
  • Manages client ad accounts, analyzing and optimizing performance for maximum return on investment.
  • Develops strategic marketing plans and implements data-driven targeting techniques to improve campaign success.
  • Monitors and adjusts campaigns to ensure cost-effectiveness and goal achievement.
  • Provided technical support and campaign optimization for Meta Ads Manager.
  • Analyzed ad performance metrics to ensure campaigns met key performance indicators.
  • Trained and mentored new representatives in Meta Ads best practices and campaign troubleshooting.

Certifications & Training

  • Expertise in Google Ads and Meta Ads, with hands-on experience in campaign management.
  • B2B Marketing and Account Management Training.
  • Campaign Strategy and Performance Optimization.

Skill Proficiency & Technical Tools

Digital Advertising: Google Ads, Meta Ads, Search Engine Advertising
Campaign Management & Analytics: Google Analytics, Meta Business Suite
Customer Service & Account Management: Client interaction, problem-solving, quality assurance
Other Tools: CRM software, ad tracking tools, social media management platforms


Lean is available to start ASAP.

Employment History

B2B Digital Advertising Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

January 2023 to November 2024 (22 Months)

Duties and Responsibilities:

  • Oversee and optimize paid search campaigns to maximize ROI and achieve business goals.
  • Track key performance metrics, generate insights, and present data-driven reports with actionable recommendations.
  • Create and execute data-driven Google Ads strategies to drive business growth and enhance lead generation.
  • Implement advanced targeting techniques, including audience segmentation, remarketing, and intent-based targeting, to reach the right customers at the right time.
  • Work closely with sales, content, and design teams to align campaign strategies with broader business objectives.
  • Conduct A/B tests on ad creatives, landing pages, and bidding strategies to continuously improve campaign performance.
  • Keep up with the latest Google Ads updates, trends, and best practices to maintain a competitive edge.

Quality Analyst Apprentice and Customer Service SME

Industry:

Entertainment / Media

Employment Period:

January 2017 to January 2020 (36 Months)

Duties and Responsibilities:

  • Conduct quality assurance reviews to assess call center interactions and ensure compliance with company standards and best practices.
  • Evaluate customer support performance by monitoring agent interactions to identify strengths, areas for improvement, and adherence to Netflix support guidelines.
  • Analyze call quality metrics such as resolution time, customer satisfaction, and script adherence.
  • Provide constructive feedback through detailed reports and actionable insights to enhance agent performance and customer experience.
  • Ensure policy compliance by verifying that all interactions follow company policies, security protocols, and customer service expectations.
  • Identify trends and improvement areas by analyzing recurring issues and providing insights for training and process enhancements.
  • Collaborate with training teams to develop coaching strategies based on QA findings.
  • Support future analysis and strategy by documenting quality trends and suggesting data-driven improvements for long-term customer support optimization.

Associate Meta Ads Pro

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

January 2020 to January 2023 (36 Months)

Duties and Responsibilities:

  • Provide technical support for Meta Ads Manager, troubleshooting issues and ensuring smooth campaign execution.
  • Analyze Ads Manager metrics and performance to identify trends, optimize campaigns, and improve overall ad efficiency.
  • Guide new representatives in developing proficiency in managing and optimizing Meta ad campaigns.
  • Assist in campaign setup, audience targeting, and budget allocation to maximize return on ad spend (ROAS).
  • Monitor ad performance and recommend data-driven optimizations to enhance engagement and conversions.
  • Ensure compliance with Meta’s advertising policies and best practices.
  • Collaborate with cross-functional teams to align advertising strategies with business objectives.
  • Stay updated with the latest Meta Ads features, trends, and algorithm changes to improve campaign effectiveness.

Education History

Field of Study:

Hospitality/Tourism/Hotel Management

Major:

Hospitality Management

Graduation Date:

January 1, 2017

Located In:

Philippines

License and Certification: :

N/A


Skills

ADVANCED ★★★

    Digital Marketing, Social Media Management, Social Media Marketing, Social Media Optimization, Social Media, LinkedIn Lead Generation, LinkedIn Marketing, Google Analytics,

INTERMEDIATE ★★


Work at Home Capabilities:

  • Internet Bandwidth: Greater than 100mbps
  • Working Environment: Private Room
  • Speed Test Result: https://www.speedtest.net/result/17319552740
  • Internet Type: Fiber
  • Hardware Type: Desktop
  • Brand Name: Microsoft
  • Processor: AMD Ryzen 5 4500
  • Operating System: Windows 10

All-inclusive Rate: USD $11.60/hr

Mark

Candidate ID: 611658


ADVANCED

    Facebook Ads, Google Tag Manager, Video Ads, Graphic Ads...

INTERMEDIATE

    Marketing...

Employment Preferences

Availability:
Full Time Part Time
Preferred Timezone:
Australian Western Standard Time Australian Central Standard Time Australian Eastern Standard Time New Zealand Daylight Time
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 13.56 per hour or $USD 1175.35 per month

Full Time: $USD 11.60 per hour or $USD 2010.39 per month

Remote Staff Recruiter Comments

Mark is a seasoned Paid Media Specialist with 4 years of hands-on experience in managing end-to-end campaigns across Google, Meta, Bing, and YouTube platforms. He has supported a diverse range of international clients from the U.S., Canada, New Zealand, Israel, and the UAE, catering to various industries including e-commerce, B2B services, healthcare, legal, real estate, digital products, and construction.

With strong expertise in campaign setup, performance tracking, audience targeting, and conversion optimization, Mark has delivered proven ROI-driven results. Notable achievements include delivering a 22% conversion rate for a UAE client and generating a 5:1 return on ad spend (ROAS) in multiple campaigns. He is also highly adept at A/B testing strategies, integrating performance data to refine future ad initiatives.

Mark is certified in Google Ads (Search, Display, Video, Creative, AI-Powered Performance), Google Analytics, and Meta Blueprint, reflecting his ongoing commitment to skill development. He is analytical, data-focused, and confident in leveraging automation tools to scale paid campaigns effectively.


Work Experience Overview:

Paid Media Specialist – Freelance (Multiple International Clients):

  • Provided full-funnel campaign management for global clients across industries such as e-commerce, real estate, dental practices, construction, and SaaS.
  • Created and managed campaigns across Google, Meta, YouTube, and Bing platforms
  • Handled Performance Max, Search, Lead Gen, and Conversion-focused campaigns
  • Conducted in-depth A/B testing to optimize ad creatives, copy, and audience segmentation
  • Implemented accurate conversion tracking and troubleshooting using Google Tag Manager
  • Reported campaign performance via Google Analytics, Looker Studio, and third-party tools
Digital Ads Consultant – Various Marketing Agencies:
  • Worked with marketing firms to deliver strategy, setup, and reporting for client accounts across Shopify, WordPress, and custom landing page systems
  • Drove continuous optimization efforts by analyzing CTRs, bounce rates, and conversion data
  • Supported automated retargeting and lookalike audience development
  • Managed budgets and advised on allocation based on performance trends
  • Contributed to client growth through measurable ROAS improvements
Tools & Platforms:
  • Ad Platforms: Google Ads (Search, Display, Performance Max), Meta Ads, Bing Ads, YouTube
  • Analytics & Reporting: Google Analytics, Looker Studio (Data Studio), Google Tag Manager
  • Third-Party Tools: Report Compass, AI-based ad optimization tools
  • Web Platforms: Shopify, WordPress
  • Meta Ads (Meta Blueprint)
  • Unhurried and deliberate, stable and will do things using the established process; finds it difficult to change these systems. Dependable, consistent and needs familiar environments and coworkers to be most productive.
  • Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”
  • Methodical, steady, and even-paced; loses productivity when interrupted.
Certifications:
  • Google Ads Search, Display, Video, Creative, AI-Powered Performance
  • Google Analytics
He can start ASAP and is amenable to Part-time arrangements.

Predictive Index Behavioral Profile- Operator

Strongest Behaviors

  • Unhurried and deliberate, stable and will do things using the established process; finds it difficult to change these systems. Dependable, consistent and needs familiar environments and coworkers to be most productive.
  • Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”
  • Methodical, steady, and even-paced; loses productivity when interrupted.
Behavioral Summary

Helpful, patient, and stable; works steadily and consistently. Respectful of established processes, standards, and policies, they will work within those standards to ensure repeated successes and high-quality results. Mark has the patience and tolerance required for routine work and can be relied on to do such work consistently and in a relaxed manner. Prefers having, and following, a well thought-out process to ensure success. If they are responsible for establishing the process, they will do so in a thoughtful, methodical manner, paying close attention to details and time-honored successes. Once established, they’ll expect that the process be followed consistently.

Will focus on the details of the work and will handle them with somewhat better than average accuracy. In work involving repeated contact with people, Mark will be pleasant, agreeable, and supportive. Derives satisfaction from helping others and likes to feel part of a secure team.

Professional Background and Experience: Mark has a solid foundation in digital marketing, with recent roles as a Digital Marketing Specialist at The VA Camp and Home-Based Connect. In these positions, he managed Google and Meta Ads, handled social media, and provided customer service support, demonstrating versatility in both advertising and customer engagement. Additionally, he took on responsibilities as a Technical and Stage Management Director for visuals and lighting at Every Nation Campus Santa Maria, reflecting his skills in managing technical workflows in event environments.

Skills: Mark brings a well-rounded set of advanced digital marketing skills, including Facebook Ads, Google Tag Manager, Video and Graphic Ads, Google Analytics, and SEO/SEM. His proficiency in AdSense and tools like SEMrush highlights his ability to handle both organic and paid search strategies, while his use of Canva indicates creative capabilities in graphic content design for social media.

Strengths:

  • Comprehensive Digital Marketing Skillset: Mark’s advanced knowledge of various advertising platforms and analytics tools equips him to execute and optimize campaigns effectively, ensuring strong ad performance and ROI.

  • Experience in Social Media and Content Creation: His roles have required him to oversee social media content and ad design, which is valuable for roles needing a blend of creative and strategic oversight.

  • Technical Management Experience: His work in stage management for technical setups, including visuals and lighting, points to his capacity to handle technical equipment and event-based settings, an asset for roles that benefit from operational versatility.

Overall Recommendation: Mark is well-qualified for roles in digital marketing and social media management, particularly where advanced ad management, SEO/SEM, and creative content skills are valuable. His diverse experience in both customer engagement and technical support roles adds depth to his profile, making him a versatile candidate for marketing roles that also involve client interaction or event management support.


Employment History

Paid Advertising Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

February 2021 to May 2023 (27 Months)

Duties and Responsibilities:

Managing Google and Facebook Ads

Senior Marketing Manager

Industry:

Education

Employment Period:

July 2023 to July 2024 (12 Months)

Duties and Responsibilities:

Managing Google and Facebook Ads

Paid Advertising Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

August 2024 to January 2025 (4 Months)

Duties and Responsibilities:

Managing Google, Facebook, and Microsoft/Bing Ads

Google Ads Specialist

Industry:

Construction / Building / Engineering

Employment Period:

August 2024 to March 2025 (7 Months)

Duties and Responsibilities:

Managing Google Ads

Paid Advertising Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

October 2024 to April 2025 (5 Months)

Duties and Responsibilities:

Managing Google and Facebook Ads

Education History

Field of Study:

Education/Teaching/Training

Major:

English

Graduation Date:

October 24, 2024

Located In:

Philippines

License and Certification: :

Google Ads Search Google Ads Creative Google Ads Video Google Ads Display Google Analytics Google Ads AI-Powered Performance Search Ads 360


Skills

ADVANCED ★★★

    Facebook Ads, Google Tag Manager, Video Ads, Graphic Ads, AdSense, Google Analytics, Canva, SEO, SEM, SEMrush, Google AdWords, Google Adwords Keyword Planner, Bing Ads,

INTERMEDIATE ★★

    Marketing

Work at Home Capabilities:

  • Internet Bandwidth: Between 5mbps to 100mbps
  • Working Environment: Private Room
  • Speed Test Result: https://www.speedtest.net/result/17000591487
  • Internet Type: Fiber
  • Hardware Type: Laptop
  • Brand Name: HUAWEI
  • Processor: Ryzen 5 5500U
  • Operating System: Windows 11

All-inclusive Rate: USD $11.60/hr

Dan

Candidate ID: 595756


ADVANCED

    Google AdWords...

INTERMEDIATE

    Salesforce CRM, Google Adwords Keyword Planner, Google Analytics, Bing Ads...

Employment Preferences

Availability:
Full Time Part Time
Preferred Timezone:
Australian Western Standard Time Australian Central Standard Time Australian Eastern Standard Time New Zealand Daylight Time
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 13.56 per hour or $USD 1175.35 per month

Full Time: $USD 11.60 per hour or $USD 2010.39 per month

Remote Staff Recruiter Comments

Dan is a seasoned digital marketing professional with seven years of hands-on experience in paid media, specializing in Google and Bing Ads. His background combines extensive experience in the BPO industry and in-depth exposure to performance-based advertising strategies for a wide array of industries.

He has served international clients based in the U.S., New Zealand, and Australia across various verticals including e-commerce, legal services, home improvement, real estate, food service, and healthcare. He is highly proficient in managing full-funnel ad campaigns, conducting budget optimization, A/B testing, keyword analysis, and tracking performance via analytics platforms and reporting tools.

Dan demonstrates confidence, adaptability, and a strategic mindset, making him a strong candidate for a part-time paid ads role with a results-driven organization.


Work Experience Overview:
  • Digital Advertising Specialist – Google Ads (BPO Environment):
    Worked directly with advertisers seeking expert assistance with campaign creation, optimization, and performance tracking. Managed all Google Ads platforms including Search, Display, Video, App, and Shopping. Performed A/B testing, keyword optimization, and ad copy development. Provided strategic consultations on budget planning, targeting, and conversion tracking.

  • Search Engine Marketing Specialist – Agency Setting (New Zealand-based):
    Assigned via a global staffing firm to an NZ-based digital agency. Focused on SEM execution with an emphasis on Google and Bing Ads. Collaborated with account managers and supported client campaigns in various industries. Used analytics and tag management for tracking and reporting.

  • Performance Marketing Specialist – U.S.-based Agency (Deathcare & Local Services):
    Managed paid media campaigns for clients in niche markets such as hospice care, funeral services, and home improvement. Led performance reporting and optimizations using Google Ads, Looker Studio, and third-party tools. Handled diverse campaign goals including lead generation, purchases, and brand awareness.

  • Freelance Consultant – Digital Advertising (Philippines):
    Most recently worked for a local digital marketing agency, initially as a consultant and later transitioned to full-time based on performance. Oversaw end-to-end campaign execution and strategy for a range of small business clients. Responsible for optimizing campaign budget utilization and improving ad ROI.


Tools & Platforms:
  • Ad Platforms: Google Ads (Search, Display, Video, App, Shopping), Bing Ads
  • Tracking & Analytics: Google Analytics (GA4), Google Tag Manager, Looker Studio
  • Third-Party Tools: SEMrush, SpyFu, Ahrefs, CallRail, Zapier
  • Reporting: Google Sheets, Excel, Word Docs

He can start ASAP and is amenable to Part-time arrangements.

Predictive Index Behavioral Profile- Promoter

Strongest Behaviors

  • Socially informal, extroverted, and outgoing; gets familiar quickly. Communicates in an uninhibited, lively, and adaptable manner, drawing others into the conversation.
  • Interested in people, building relationships, and teamwork rather than technical matters. Affable, optimistic, and easily trusting.
  • Focused on goals and the people needed to get there, not details or plans; frequently delegates details.
Behavioral Summary

Dan Angelo is an outgoing, talkative, very friendly individual, a lively and stimulating communicator. A good mixer who is poised, active and responsive in social situations.

The complete extravert; informal and uninhibited in their behavior; understands people well and is capable of using that understanding to gain the friendship and cooperation of others. It is important to this individual to be liked and accepted, and they express themself to individuals or groups with warmth and enthusiasm. Easily understands and accepts other viewpoints, ideas, and feelings, and can be effective at getting diverse groups to come together and collaborate.


Employment History

CSR and Technical Support T2

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

March 2008 to September 2010 (30 Months)

Duties and Responsibilities:

  • Responds to telephone inquiries about the company's product or services.
  • Providing excellent customer service in both account and technical queries.
  • Providing new connections and support for existing VOIP for consumers.

Customer Service Representative

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

September 2010 to November 2012 (26 Months)

Duties and Responsibilities:

  • Job duties involve answering inbound calls.
  • Providing excellent customer service in both account and technical queries.
  • Using remote access with customers using TeamViewer.

Google Ads Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

April 2023 to April 2024 (12 Months)

Duties and Responsibilities:

  • Creating and setting up advertising campaigns based on the client's goals and objectives. This involves selecting the right campaign type (search, display, video, shopping, etc.), defining budgets, and configuring targeting options.
  • Conducting keyword research to identify relevant keywords and phrases that potential customers might use when searching for products or services. This research informs the ad targeting strategy.
  • Craft compelling and relevant ad copy that encourages users to click on the ads. This includes writing headlines and descriptions that match user intent and incorporating relevant keywords.
  • Set and adjust bid amounts to ensure the client's ads are competitive in the auction process. Effective bid management aims to achieve the desired ad placement while maintaining a cost-effective strategy.
  • Conduct A/B testing of different ad variations to identify which elements and strategies yield the best results. This includes testing different ad copy, headlines, and landing pages.
  • Optimize ad targeting by selecting specific demographics, locations, devices, and other criteria to reach the most relevant audience.
  • Monitor campaign performance, tracking metrics like click-through rate (CTR), conversion rate, and return on investment (ROI). They use this data to make informed adjustments to improve campaign performance.
  • Improve the Quality Score of keywords and ads, which can result in lower costs per click and better ad placements, manage campaign budgets effectively, allocating resources to the most high-performing keywords and ads while controlling ad spend.

Bing Ads
  • Create and organize campaigns based on business goals.
  • Set up ad groups with relevant keywords and targeting options.
  • Conduct thorough keyword research to identify high-performing and relevant keywords.
  • Use tools like Bing Keyword Planner to discover new opportunities.
  • Write a compelling ad copy that aligns with the target audience.
  • Create multiple ad variations for A/B testing.
  • Set and manage daily and monthly budgets.
  • Monitor spend to ensure campaigns stay within budget.
  • Determine bidding strategies (manual vs. automated).
  • Adjust bids based on performance metrics to optimize ROI.
  • Regularly review campaign performance using metrics like CTR, CPC, and conversion rates.
  • Analyze data to identify trends and make informed decisions.
  • Test different ad copy, landing pages, and targeting strategies.
  • Implement changes based on test results to improve performance.
  • Ensure landing pages are optimized for conversions.
  • Collaborate with web development or design teams if needed.
  • Create regular performance reports for stakeholders.
  • Use insights from reports to inform future strategies.
  • Set up and manage audience segments for remarketing and targeting.
  • Utilize demographic, geographic, and behavioral targeting options.
  • Ensure all ads comply with Bing's advertising policies.
  • Stay updated on industry trends and platform updates.
  • Work with other marketing channels (like SEO and social media) for integrated strategies.
  • Communicate with team members and stakeholders to align on goals.
  • Stay informed about new features, tools, and best practices for Bing Ads.

Google Ads Specialist

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

October 2018 to February 2022 (39 Months)

Duties and Responsibilities:

  • Creating and set up advertising campaigns based on the client's goals and objectives.
  • This involves selecting the right campaign type (search, display, video, shopping, etc.), defining budgets, and configuring targeting options.
  • Conducting keyword research to identify relevant keywords and phrases that potential customers might use when searching for products or services. This research informs the ad targeting strategy. 
  • Craft compelling and relevant ad copy that encourages users to click on the ads. This includes writing headlines and descriptions that match user intent and incorporating relevant keywords.
  • Set and adjust bid amounts to ensure the client's ads are competitive in the auction process.
  • Effective bid management aims to achieve the desired ad placement while maintaining a cost-effective strategy.
  • Conduct A/B testing of different ad variations to identify which elements and strategies yield the best results. This includes testing different ad copy, headlines, and landing pages.
  • Optimize ad targeting by selecting specific demographics, locations, devices, and other criteria to reach the most relevant audience.
  • Monitor campaign performance, tracking metrics like click-through rate (CTR), conversion rate, and return on investment (ROI). They use this data to make informed adjustments to improve campaign performance.
  • Improve the Quality Score of keywords and ads, which can result in lower costs per click and better ad placements, manage campaign budgets effectively, allocating resources to the most high- performing keywords and ads while controlling ad spend.
  • Stay up to date with its features and algorithms to adapt their strategies and campaigns accordingly.

Search Engine Marketer

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

April 2022 to February 2023 (9 Months)

Duties and Responsibilities:

  • Creating and set up advertising campaigns based on the client's goals and objectives.
  • This involves selecting the right campaign type (search, display, video, shopping, etc.), defining budgets, and configuring targeting options

Google Ads Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

October 2024 to March 2025 (5 Months)

Duties and Responsibilities:

  • Set up and manage campaigns aligned with client goals across various formats (search, display, video, shopping).
  • Perform keyword research to inform targeting strategies. -Write compelling ad copy tailored to user intent.
  • Manage bids for cost-effective ad placement.
  • Run A/B tests to refine ads, headlines, and landing pages.
  • Optimize targeting by audience, location, device, and other factors.
  • Monitor key metrics (CTR, conversion rate, ROI) and adjust campaigns accordingly.
  • Improve Quality Score and manage budgets to maximize performance and minimize costs.

Education History

Field of Study:

Science & Technology

Major:

Bachelor Science in Information and Technology

Graduation Date:

March 30, 2008

Located In:

Philippines

License and Certification: :

N/A


Skills

ADVANCED ★★★

    Google AdWords

INTERMEDIATE ★★

    Salesforce CRM, Google Adwords Keyword Planner, Google Analytics, Bing Ads, Google MerchantSpyfuSEMrushAsanaTrello

Work at Home Capabilities:

  • Internet Bandwidth: Greater than 100mbps
  • Working Environment: Private Room
  • Speed Test Result: https://www.speedtest.net/result/17034539256
  • Internet Type: Fiber
  • Hardware Type: Laptop
  • Brand Name: Lenovo Idea pad 3
  • Processor: 12th Gen Intel Core i5-12500H
  • Operating System: Windows 11

All-inclusive Rate: USD $15.53/hr

Paul

Candidate ID: 566754


ADVANCED

    Digital Marketing, Facebook Ads, Google AdWords, Google Analytics...

INTERMEDIATE

    Google Tag Manager, Google Data Studio, LinkedIn Marketing, Hubspot CRM...

Employment Preferences

Availability:
Part Time Full Time
Preferred Timezone:
Australian Western Standard Time Australian Central Standard Time Australian Eastern Standard Time
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 15.53 per hour or $USD 1345.50 per month

Full Time: $USD 15.53 per hour or $USD 2691.01 per month

Remote Staff Recruiter Comments

Paul John is a highly experienced Full-Stack Digital Marketing Specialist with over 9 years of experience across SEO, SEM, paid ads, email campaigns, and digital strategy. He has worked across various industries including SaaS, IT services, real estate, pharma, B2B, FMCG, and nonprofits. His hybrid background spans agency, in-house, and freelance roles, allowing him to deliver high-impact, performance-driven marketing solutions across multiple platforms.

1. Career Highlights / Relevant Projects
  • Started in SEO content writing before expanding into full-spectrum digital marketing including Google Ads, Meta Ads, Reddit Ads, and LinkedIn Campaigns—managing both B2B and B2C campaigns end-to-end.

  • Led campaign strategy and execution for real estate, SaaS, and IT clients, performing keyword research, landing page mapping, A/B testing, and ad optimization based on platform data and user behavior.

  • Formerly led SEO, PPC, and social media teams at a digital agency, overseeing strategy, team management, and campaign planning aligned with client SLAs.

  • Currently supports part-time lead generation campaigns and project management for an IT services business, running Google and LinkedIn Ads within the HubSpot ecosystem.

  • Demonstrated strong experience in campaign performance tracking, budget optimization, and cross-platform reporting using data from Google Analytics, Search Console, and ad managers.

  • Experience working with brands across industries including QSR, publishing, FMCG, pharma, personal care, and nonprofit organizations in the US, Canada, Australia, and the Philippines.


2. Skill Proficiency + Tech / Software Proficiency

Skill Proficiency: On-page SEO, SEM, media buying, campaign strategy, lead generation, content planning, email marketing, HubSpot automation, keyword research, paid ads optimization, and performance reporting.

Tech / Software Proficiency: Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, HubSpot, Canva, SEMrush (past), Ubersuggest, Reddit Ads, LinkedIn Campaign Manager, Microsoft Office.

Certifications: Holds past certifications in Google Ads (Search, Display, Video), Meta Media Planner & Buyer (until 2020), Reddit Ads, and HubSpot Marketing Automation. Though some certifications have expired, his knowledge remains up to date through continued campaign work.

He is available to start immediately. 

Predictive Index Behavioral Profile: Captain

Strongest Bahaviors:

  • Proactivity, assertiveness, and sense of urgency in driving to reach personal goals. Openly challenges the world.
  • Independent in putting forth their own ideas, which are often innovative and, if implemented, cause change. Resourcefully works through or around anything blocking completion of what they want to accomplish; aggressive when challenged.
  • Relatively quick in connecting to others; reasonably open and sharing. Builds and leverages relationships to get work done.
Behavioral Summary: 

Paul John
is a confident, independent self-starter with competitive drive, initiative, a sense of urgency, and the ability to make decisions and take responsibility for them. Can react and adjust quickly to changing conditions and come up with ideas for dealing with them.
 
Experience: Paul has 6 years of cumulative experience in PPC and Google Ads, with a focus on campaign management and on-page SEO. He has managed campaigns across various industries, including pharmaceuticals, QSR, personal care, med spa, SaaS, and furniture, and has some experience with CRM integration, though limited.
Software Proficiency: Skilled in Google Ads and basic CRM tools, with limited exposure to technical SEO (primarily on-page SEO) and no experience in backend optimizations or advanced technical SEO adjustments.
Specialization: Paul’s expertise lies in creating and optimizing PPC campaigns, particularly within Google Ads. His approach includes goal setting, audience analysis, budget planning, ad copy creation, structured ad group setup, and performance monitoring, all aimed at improving metrics like click-through rate and landing page relevance.
Strengths: Paul excels in PPC strategy and performance improvement through quality score optimization, ad fatigue management, and landing page adjustments, utilizing data-driven insights to refine keyword strategies and ad relevancy.
Home Office Setup: He operates from a remote-ready setup with a MacBook Pro M2, dual monitors, a 150 Mbps Globe broadband connection, and mobile data backup, allowing him flexibility and reliability for remote work.
 

Employment History

Senior Media Manager

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

July 2016 to February 2021 (55 Months)

Duties and Responsibilities:

  • Responsible for Digital Media Strategy and Paid Media Plan for Business Development team (pitches) and assigned brands.
  • Responsible for Ad Ops (mounting & buying) for assigned brands.
  • Campaign reporting and analysis.
  • Experienced in Brand Awareness, Traffic, and Lead Campaigns in FB and Google for local clients.

Media Officer

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

February 2018 to June 2020 (28 Months)

Duties and Responsibilities:

  • Responsible for Paid Media Plan for assigned brands.
  • Responsible for Ad Ops (mounting & buying) for assigned brands.
  • Campaign reporting and analysis.
  • Specialised in R&F (brand awareness) campaign in Facebook and Google for local clients. 

Marketing Officer

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

April 2016 to January 2018 (21 Months)

Duties and Responsibilities:

Responsible for Paid Ads and Leads Nurturing of Manila as an internal brand.

OIC for Marketing

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

March 2017 to December 2017 (9 Months)

Duties and Responsibilities:

Meet clients for campaign briefing with the sales team.

Senior Content Writer

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

October 2015 to March 2016 (5 Months)

Duties and Responsibilities:

  • Responsible for copywriting for blog articles for assigned clients.
  • Responsible for social media calendar creation for assigned clients.
  • Responsible for Ads mounting (Facebook page likes, reach and Google search PPC)
  • Responsible for creating TDKH for on-page SEO
  • Responsible for Keyword Planning Ads Reporting and Google Analytics reporting for SEO clients.

Content Writer

Industry:

Accounting / Audit / Tax

Employment Period:

April 2015 to September 2015 (5 Months)

Duties and Responsibilities:

  • Responsible for copywriting for blog articles for assigned clients.
  • Responsible for social media calendar creation for assigned clients.
  • Responsible for creating TDKH for on-page SEO
  • Responsible for Keyword Planning Google Analytics reporting for SEO clients. 

Marketing Associate

Industry:

Electrical & Electronics

Employment Period:

January 2015 to March 2015 (2 Months)

Duties and Responsibilities:

  • Product Management
  • Social Media

Junior Business Dev Manager

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

October 2014 to December 2014 (2 Months)

Duties and Responsibilities:

Brand Activation

Marketing Assistant Marketing Associate

Industry:

Manufacturing / Production

Employment Period:

September 2011 to September 2014 (36 Months)

Duties and Responsibilities:

  • Brand Marketing 
  • Brand Management for the Flagship brands.
  • Traditional Ad Buying
  • Magazine, News Paper, OOH & Cinema Ads

FULL STACK DIGITAL MARKETER

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

October 2022 to April 2025 (30 Months)

Duties and Responsibilities:

  • Running Google Ads. LinkedIn and Reddit Ads (Leads Generation) |
  • Responsible for Google Business Profile, G2 and Capterra update.
  • Ad hoc Facebook Ads (Awareness to Leads-Gen) |
  • Running Email / Drip Campaign on HubSpot
  • Landing page optimization on HubSpot
  • Zoom webinar marketing
  • On-page SEO optimization

Paid Social Executive

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

March 2023 to February 2024 (11 Months)

Duties and Responsibilities:

  • Manages Meta, Snapchat, Reddit & TikTok Paid Campaigns of Subway Canada
  • Monitoring Campaigns, and campaign monitoring for Subway Canada.
  • Lead the Social paid campaign for Subway which is Full-funnel (Awareness to Online sales)

Freelance Digital Marketing Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

March 2022 to April 2023 (12 Months)

Duties and Responsibilities:

  • Responsible for spearheading Google Search for Leads Gen
  • Responsible for Google Business Profile update.
  • Ad hoc Facebook Ads (Awareness to Leads Gen) |
  • Experienced in Brand Awareness, Traffic, and Lead Campaigns in FB, Google, Linkedin for local and few US clients.

Digital Marketing Manager

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

March 2021 to September 2022 (17 Months)

Duties and Responsibilities:

  • Manages the production team (SEO, PPC, Socials) on a daily basis.
  • Strategy-building for VIP clients
  • Deliver SEO service and Leads Gen ppc campaign to Reators / real-estate agents in the west-coast

Senior Media Manager

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

February 2018 to June 2020 (28 Months)

Duties and Responsibilities:

  • Responsible for Digital Media Strategy and Paid Media Plan for Business Development team (pitches) and assigned brands
  • Responsible for Ad Ops (mounting & buying) for assigned brands.
  • Campaign reporting and analysis.
  • Experienced in Brand Awareness, Traffic, and Lead Campaigns in FB and Google for local clients.
  • Media Officer
  • GetHooked 360 Inc. | Feb 2018 - June 2020
  • Responsible for Paid Media Plan for assigned brands
  • Responsible for Ad Ops (mounting & buying) for assigned brands.
  • Campaign reporting and analysis
  • Specialised in R&F (brand awareness) campaign in Facebook and Google for local clients.

Senior Content Writer

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

April 2018 to January 2018 (2 Months)

Duties and Responsibilities:

  • Responsible for Paid ads ads and leads Nurturing of Manila as an Internal Brand
  • Meet clients for campaign briefing with the sales team.

Education History

Field of Study:

Mass Communications

Major:

Broadcast Communication

Graduation Date:

December 31, 2010

Located In:

Philippines

License and Certification: :

Civil Service Professional License


Skills

ADVANCED ★★★

    Digital Marketing, Facebook Ads, Google AdWords, Google Analytics, Google Adwords Keyword Planner, Brand Management, Social Media Management, Social Media Marketing, Email Marketing,

INTERMEDIATE ★★

    Google Tag Manager, Google Data Studio, LinkedIn Marketing, Hubspot CRM, SEO Writing, Content Writing, SEOCanvaBing AdsTwitter AdsWebinar

Work at Home Capabilities:

  • Internet Bandwidth: Greater than 100mbps
  • Working Environment: Shared Room
  • Speed Test Result: https://www.speedtest.net/result/16395995628
  • Internet Type: Fiber
  • Hardware Type: Laptop
  • Brand Name: Mac Book Pro M2
  • Processor: silicon M2 chip
  • Operating System: MacOS X

All-inclusive Rate: USD $10.62/hr

Angelica

Candidate ID: 538682


ADVANCED

    Email Marketing, Graphic Design, Adobe Premiere Pro, Adobe Illustrator...

INTERMEDIATE

    Content Writing, Market Research...

Employment Preferences

Availability:
Full Time Part Time
Preferred Timezone:
Australian Western Standard Time Australian Central Standard Time Australian Eastern Standard Time New Zealand Daylight Time
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 10.62 per hour or $USD 920.12 per month

Full Time: $USD 10.62 per hour or $USD 1840.23 per month

Remote Staff Recruiter Comments

Angelica is a Social Media and SEO Specialist with over six years of experience in digital marketing, social media management, and executive virtual assistance. Since beginning her marketing career in 2018, she has worked across local companies, BPO settings, and freelance/agency environments, supporting clients from Australia, the United States, and the United Kingdom.

She has extensive experience managing end-to-end social media strategies across Instagram, Facebook, LinkedIn, and TikTok — from content planning and creation to publishing, community management, and performance optimization. In addition to social media management, she has hands-on exposure to SEO implementation, Google Ads fundamentals, website management, CRM systems, and multimedia content production.

Angelica brings a well-rounded digital marketing skill set, combining creative design, analytics-driven decision-making, and client-focused strategy development.


Core Skills & Technical Expertise
Social Media Management
  • Full-cycle content creation (strategy, design, caption writing, scheduling, posting)

  • Platform management: Facebook, Instagram, LinkedIn, TikTok

  • A/B testing and performance optimization

  • Hashtag and keyword research for improved reach

  • Community management (comment and inbox engagement)

  • Content customization per platform audience behavior

SEO & Digital Marketing
  • Keyword research using SEO tools and planners

  • SEO-driven caption writing and hashtag optimization

  • Basic Google Ads knowledge (Google Digital Garage Certified – 2022)

  • Traffic-oriented content planning

  • Lead-supportive messaging strategies

  • Use of AI tools (e.g., ChatGPT) for optimized SEO captions

Content Creation & Multimedia
  • Graphic design (Adobe Photoshop, InDesign, Canva)

  • Video editing (Adobe Premiere Pro, basic After Effects, CapCut)

  • Promotional branding materials

  • Infographics and ad creatives

  • Short-form video editing for social platforms

Website & CRM Management
  • Website management (Squarespace)

  • CRM systems: Onyx, AgencyBloc

  • Email marketing platforms: Mailchimp, Zoho

  • Collaboration tools: Slack

  • Executive assistant support functions

Additional Competencies
  • Client consultation and strategy alignment

  • Brand voice development

  • Data-informed content decisions

  • Cross-industry marketing adaptability

  • Remote work and agency collaboration experience


Summary of Work Experience

Angelica began her marketing career in 2018 with a local company in the Philippines before transitioning into BPO settings in 2019–2020. Over the past five to six years, she has worked in freelance and agency environments, supporting international clients.

She has handled clients across various industries, including:

  • Real estate agencies

  • Insurance companies

  • Healthcare organizations

  • Executive coaching businesses

  • Fabrics manufacturing companies

  • Influencers and personal brands

Social Media & Content Management Experience

Angelica has managed accounts from strategy development to execution. Her workflow typically includes:

  1. Conducting client consultations to identify business goals.

  2. Designing brand-aligned visual templates.

  3. Creating platform-specific content (graphics, captions, videos).

  4. Scheduling and publishing posts.

  5. Running A/B tests to determine effective content formats.

  6. Engaging with audiences through comments and inbox management.

  7. Optimizing hashtags and captions using SEO insights.

Her content varies depending on the industry:

  • Real Estate: Property-focused visuals and feature highlights.

  • Insurance & Executive Coaching: Informative and educational content.

  • Healthcare: Value-driven, credibility-focused informational posts.

  • Influencers: Trend-based and engagement-driven content.

  • Manufacturing: Product-centered branding materials.

SEO Experience

Angelica incorporates SEO into her social media strategy by:

  • Conducting keyword research using free SEO tools and planners.

  • Selecting high-traction and trending keywords/hashtags.

  • Crafting optimized captions to increase discoverability.

  • Applying foundational knowledge from Google Digital Garage certification (2022).

While her SEO experience is primarily social-media-focused, she integrates keyword optimization into content messaging to support reach and engagement.

Executive Assistant Role

Currently, Angelica works as an Executive Assistant under an agency setup (BruntWork), providing marketing and administrative support. Her responsibilities include CRM management, website updates, email marketing, and digital asset creation.

  • Angel has a bachelor's degree in communication and has been working in businesses such as real estate, textile, jewelry, pawnshops, and outsourcing companies for approximately 4 years, handling and performing jobs such as Marketing Assistant, Campaign Coordinator & Sales Administrator, and Graphic Designer. She has catered to both local and Australian clients.
  • She was exposed to the following tasks:
    • Social Media Management (Facebook, Instagram, LinkedIn)
    • Graphic Designing
    • Market Research and Competitor Analysis
    • Content Writing (Product-based)
    • Email Marketing
    • Reporting
    • Administrative tasks
  • She is proficient using tools such as Mailchimp, Adobe, MS Office, Google apps and CRMs.
  • She can start ASAP, amenable to working any shifts and opent to any full-time or part-time roles.
Predictive Index Profile - Promoter

Strongest Behaviors
  • Socially-focused, naturally empathizes with people, easily seeing their point of view or understanding their emotions. Positive, non-threatening communication.
  • Teaches and shares; often working collaboratively with others to help in any capacity.
  • Accommodating; most comfortable working with others, often puts team/company goals before personal goals. Promotes teamwork by actively sharing authority.
  • Unhurried and deliberate, stable and will do things using the established process; finds it difficult to change these systems. Dependable, consistent and needs familiar environments and coworkers to be most productive.
  • Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”
Behavioral Summary

ANGELICA is an outgoing, talkative, very friendly individual, a lively and stimulating communicator. A good mixer who is poised, active and responsive in social situations.

The complete extravert; informal and uninhibited in their behavior; understands people well and is capable of using that understanding to gain the friendship and cooperation of others. It is important to this individual to be liked and accepted, and they express themself to individuals or groups with warmth and enthusiasm. Easily understands and accepts other viewpoints, ideas, and feelings, and can be effective at getting diverse groups to come together and collaborate.


Employment History

Marketing Assistant

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

November 2022 to November 2023 (12 Months)

Duties and Responsibilities:

  • Created and managed digital marketing campaigns, including social media for Facebook and LinkedIn, email marketing, and content creation Collaborated with partner businesses to understand their unique selling propositions and value propositions, ensuring marketing efforts aligned with their brand messaging.
  • Conceptualized, designed, and produced a variety of marketing collaterals, including flyers, posters, brochures, and promotional materials, to support diverse marketing campaigns.
  • Responsible for the development and management of the organizations' database Contributed to the overall growth and success of one of the brands by consistently delivering high-quality marketing services and fostering long-term client relationships with the client winning Entrepreneur of the Year. Spearheaded the complete lifecycle of the organization's database, overseeing design, implementation, and maintenance to ensure optimal performance and reliability. In charge of the monthly email marketing program, overseeing planning, execution, and analysis of campaigns of all three businesses.

Graphic Designer Marketing Staff

Industry:

Banking / Financial Services

Employment Period:

June 2018 to February 2019 (7 Months)

Duties and Responsibilities:

  • Designed and developed a wide range of promotional materials, including printed collateral such as brochures, posters, and flyers, as well as online assets like social media graphics, banners, and email campaigns.
  • Successfully managed and curated content for all social media platforms, including Facebook and Instagram.
  • Facilitated communication between the company heads and external partners and suppliers, ensuring smooth collaboration on various marketing projects.
  • Captured high-quality images of jewelry products for use in advertising campaigns

Marketing Assistant

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

August 2021 to September 2022 (12 Months)

Duties and Responsibilities:

  • Developed and executed creative social media campaigns on platforms such as Facebook and Instagram, aligning strategies with client objectives and target audience profiles.
  • Conducted market research and competitor analysis to identify trends, optimize content, and stay ahead in the rapidly evolving landscape of social media marketing.
  • Compiled and organized data from various sources, including email marketing platforms and social media analytics tools, to create clear and concise reports.
  • Conducted in-depth analysis of website traffic using Google Analytics, providing insights and recommendations to optimize user experience and increase online performance.
  • Identified trends in visitors to the company site and tailored marketing campaigns to focus on those demographics Created analytics reports highlighting key information from marketing research to present to clients PROFESSIONAL EXPERIENCE

Graphic Designer

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

April 2017 to May 2017 (1 Months)

Duties and Responsibilities:

  • Created visually compelling and on-brand social media content for diverse clients using Adobe Photoshop, ensuring a consistent and polished aesthetic across platforms.
  • Conducted market research to gather relevant insights and competitive analysis, incorporating findings into a proposal to showcase the agency's strategic approach.
  • Captured high-quality event footage for social media content, ensuring visually engaging videos that effectively conveyed the atmosphere and highlights of each event.

Campaign Coordinator and Sales Administrator

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

March 2019 to July 2021 (28 Months)

Duties and Responsibilities:

  • Executed the timely and accurate uploading of data into the CRM system, ensuring the integrity and completeness of customer information.
  • Managed, updated and created listings to the web in different external portals for real estate industry.
  • Utilized scheduling software and tools to manage appointments, maintain accurate records, and send timely reminders to both customers and service providers.
  • Created all marketing collateral, including brochures, flyers, posters, and digital assets, to ensure a cohesive and consistent brand presence.
  • Managed client database and updated contact information of partner conveyancers Conducted aerial shot land marking, identifying and highlighting key features of properties to provide a comprehensive visual overview.

Digital Marketing

Industry:

Accounting / Audit / Tax

Employment Period:

February 2024 to October 2024 (8 Months)

Duties and Responsibilities:

  • Created and managed digital marketing campaigns, focusing on social media content for LinkedIn to drive engagement and brand awareness.
  • Conceptualized, designed, and produced a variety of marketing collaterals, including brochures, posters, and stall designs, effectively supporting diverse marketing initiatives.
  • Created and managed digital marketing campaigns, including social media for Facebook LinkedIn, email marketing, content creation.
  • Collaborated with partner businesses to understand their unique selling propositions and value propositions, ensuring marketing efforts aligned brand messaging. 
  • Conceptualized, designed, and produced a variety of marketing collaterals, including flyers, posters, brochures, promotional materials, to support diverse campaigns. 

Executive Assistant

Industry:

Insurance

Employment Period:

November 2024 to February 2026 (15 Months)

Duties and Responsibilities:

Manage social media content calendars, scheduling posts and engaging with online communities. Draft, design, and schedule newsletters for different audiences using Mailchimp. Build and maintain simple sales funnels and subscriber lists in CRM systems. Support outbound outreach activities, follow engagement scripts, log outcomes, and escalate warm leads. Assist with blog uploads, website content updates, and basic SEO tagging. Create and repurpose content across social media, email, and blogs using AI tools. Maintain accurate records, reports, and documentation with strong attention to detail.

Education History

Field of Study:

Advertising/Media

Major:

Communication Arts

Graduation Date:

April 26, 2018

Located In:

Philippines

License and Certification: :

N/A


Skills

ADVANCED ★★★

    Email Marketing, Graphic Design, Adobe Premiere Pro, Adobe Illustrator, Adobe Acrobat, Social Media Management, CRM, MailChimp,

INTERMEDIATE ★★

    Content WritingMarket Research

Work at Home Capabilities:

  • Internet Bandwidth: Between 5mbps to 100mbps
  • Working Environment: Private Room
  • Speed Test Result: https://www.speedtest.net/result/15717470842
  • Internet Type: Fiber
  • Hardware Type: Laptop
  • Brand Name: Acer
  • Processor: Intel(R) Core(TM) i5-10300H CPU @ 2.50GHz 2.50 GHz
  • Operating System: Windows 11

All-inclusive Rate: USD $14.54/hr

Larien

Candidate ID: 537028


ADVANCED

    Google AdWords, LinkedIn Lead Generation, Facebook Ads...

INTERMEDIATE

    Bing Ads...

Employment Preferences

Availability:
Part Time Full Time
Preferred Timezone:
Australian Western Standard Time Australian Central Standard Time Australian Eastern Standard Time New Zealand Daylight Time Hawaii Standard Time Alaska Standard Time US Pacific Standard Time US Mountain Standard Time US Central Standard Time US Eastern Standard Time UK London
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 14.54 per hour or $USD 1260.43 per month

Full Time: $USD 14.54 per hour or $USD 2520.85 per month

Remote Staff Recruiter Comments

  • Yen is a Digital Marketing Specialist with 4+ years of experience in running PPC campaigns for Google, Bing, Facebook, Instagram, LinkedIn, and TikTok. He is a graduate of Business Administration with a major in Marketing and Business. He was employed in several companies like digital marketing agency, BPO, and events.  He provided his services to local, US, and Singapore-based clients. Currently, he is a full-time Senior Marketing Specialist in a known IT solutions provider in North America and APAC.
  • He's been performing and is well-versed with the following:
    • Setting up and optimizing search ad campaigns
    • Setting up SEM, YouTube, GDN, & Facebook campaign
    • Customizing SEM campaigns
    • Monitoring and optimizing campaigns
    • SEM keyword research
    • Managing campaign budgets
    • Creating Post-Campaign Reports and Paid Media performance reports
    • Conducting Marketing Research
    • Manages paid advertising platforms on Google, YouTube, Facebook, Instagram, Twitter, and LinkedIn
  • He took training in Google Analytics 4.
  • He is proud to share that he, together with his team, was able to minimize the cost-per-lead (CPL) of one of his clients to 15-20%. He also created a tracker for budget control that is still being used on one of his employments to this day.
  • He utilizes a number of applications and tools such as Google Analytics, Google Ads Editor, Microsoft Office Apps (Excel, Word, PowerPoint, Teams, Outlook), Looker Studio, Asana, Trello, Meta Business Manager, LinkedIn Ads Manager, and Slack.
  • He can start after a 4-week notice.
  • He prefers working the mid-shift but is open to a night or morning shift, whether part-time or full-time.
Predictive Index Behavioral Profile - Artisan

Strongest Behaviors
  • Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.
  • Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
  • Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.
Behavioral Summary

Larien Ray is thoughtful, disciplined, and particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within their area of expertise. Works at a steady, even pace, leveraging their background for the betterment of the team, company, or customer.

With experience and/or training, they will develop a high level of specialized expertise. Serious and dedicated to the job and the company. Their work pace is steady and even-keeled, and they’re motivated by a real concern for getting work done thoroughly and correctly. Discipline and circumspect thinking will lend caution to their decision-making; Larien Ray plans ahead, double checks, and follows up carefully on decisions and actions.


Employment History

PPC Specialist / Paid Media Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

January 2019 to February 2020 (13 Months)

Duties and Responsibilities:

  • Monitored performance of 56 search ad accounts for both Google and Bing.
  • Keeping the Budget Pacing in check for both branded and generic campaigns.
  • Setting up and optimizing search ad campaigns through Google Ads Editor.
  • Optimized keyword bids to achieve target ROI

Campaign Manager

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

February 2020 to April 2021 (14 Months)

Duties and Responsibilities:

  • Customized SEM campaigns for a US-based digital marketing agency.
  • Performed client-requested optimizations to improve campaign performance.
  • Closely monitored and optimized campaigns to improve performance indicators and achieve monthly lead targets.
  • Conducted regular weekly alignments with the client.

Digital Marketing Optimizer

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

April 2021 to October 2021 (6 Months)

Duties and Responsibilities:

  • Setting up SEM, YouTube, GDN, & Facebook campaigns
  • Optimize campaigns to improve performance
  • Creating Performance Reports
  • Performing client-requested changes
  • Managing campaign budgets
  • Monitoring campaign performances
  • SEM Keyword Research

PPC Specialist

Industry:

Exhibitions / Event management / MICE

Employment Period:

January 2021 to June 2022 (17 Months)

Duties and Responsibilities:

  • Pioneer team
  • Creating Media Plans
  • Conducting Marketing Research
  • Monitoring and Optimizing PPC Campaigns
  • Creating Post-Campaign Reports
  • Managed Google, Facebook/Instagram & LinkedIn Ads
  • Used Google Analytics for landing page insights and traffic acquisition

Senior Marketing Specialist

Industry:

General & Wholesale Trading

Employment Period:

June 2022 to December 2023 (18 Months)

Duties and Responsibilities:

  • Creates Media Plan
  • Manages paid advertising platforms on Google, YouTube, Facebook, Instagram, Twitter, & LinkedIn.
  • Manages paid media budget pacing and allocation.
  • Creating Paid Media performance reports using PowerPoint and Excel with Dashboards and insights.
  • Coordinates with different workstreams to ensure campaign launch would go smoothly.

Education History

Field of Study:

Business Studies/Administration/Management

Major:

Marketing And Business

Graduation Date:

January 1, 2018

Located In:

Philippines

License and Certification: :

  • Google Analytics 4 (GA4) Essential Training


Skills

ADVANCED ★★★

    Google AdWords, LinkedIn Lead Generation, Facebook Ads,

INTERMEDIATE ★★

    Bing Ads

Work at Home Capabilities:

  • Internet Bandwidth: Greater than 100mbps
  • Working Environment: Shared Room
  • Speed Test Result: https://www.speedtest.net/result/15645395814
  • Internet Type: Fiber
  • Hardware Type: Laptop
  • Brand Name: Machinike
  • Processor: AMD Ryzen 7
  • Operating System: Windows 11

All-inclusive Rate: USD $8.65/hr

Ruby

Candidate ID: 527076


ADVANCED

    SEO, Google AdWords, Google Analytics, Email Marketing...

INTERMEDIATE

    SEMrush, Yoast, MailChimp, Trello...

Employment Preferences

Availability:
Full Time Part Time
Preferred Timezone:
Australian Eastern Standard Time Australian Central Standard Time Australian Western Standard Time
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 10.62 per hour or $USD 920.12 per month

Full Time: $USD 8.65 per hour or $USD 1499.92 per month

Remote Staff Recruiter Comments

  • Ruby has been working for more than 20 years. She has a degree in Mass Communication. She acquired her experience in Media, Advertising and Marketing Industries. She has experience as a Marketing Manager, Digital Marketer, Social Media Manager, Marketing Executive and Communication Manager
  • She has also worked with digital publishing company for one of the biggest new outlets in the Philippines . 
  • She has certifications in the following:
    • Google Digital Garage Certification 
    • Digital Marketing HubSpot Academy
    • Digital Advertising HubSpot Academy
    • Social Media Marketing HubSpot Academy
    • Google Analytics Certification (currently taking the most recent one) 
  • She has worked with a flooring company that caters to residential clients from Singapore and build their social media presence and strategies 
  • She also has experience executing email marketing campaigns
  • She was responsible for helping businesses develop and execute effective digital marketing strategies to increase their online visibility and sales She managed Digital and E-commerce platforms. She plans, implements and monitors the Internal and external marketing strategies of her clients. She manages the brand's image of her client through Public Relations and Corporate Communications under media and blogs. She plans brand marketing. Website and mobile app pre- and post-launch marketing. also handled digital and offline advertising.
  • She analyzed market competition and determined what would attract, engage, and keep members and partners.
  • She has experience curating for social media contents whether its paid or organic campaigns 
  • With SEO, she has wide scope of experience with on-page, off page, and technical SEO which includes doing keyword research, backlinking and checking meta tags and description 
  • Her experience with WordPress involved only in updating pages and landing pages 
  • One of her significant campaigns is when she ranked up to 300 percent through the extensive efforts on writing compelling articles and effective keywords 
  • She is proficient in using:
    • Facebook
    • Instagram 
    • LinkedIn 
    • YouTube 
    • Loomly 
    • Hootsuite 
    • Google Ads
    • Google Analytics
    • Mailchimp
    • Trello
    • WordPress
    • Magento
    • SEO
    • SEM
    • SEMRush
    • Hubspot
    • Teams
    • Yoast
    • Canva
    • Cup Cut 
    • Adobe After Effects 
    • Adobe Final Cut Pro 
    • Adobe Photoshop
    • Shopify
  • She can start ASAP and is open for full-time and part-time positions.
Predictive Index Behavioral Profile- Persuader 

Strongest Behavior
  • Proactively connects quickly to others; open and sharing. Builds and leverages relationships to get work done.
  • Comfortably fluent and fast talk, in volume. Enthusiastically persuades and motivates others by considering their point of view and adjusting delivery.
  • Collaborative; usually works with and through others. Intuitive understanding of team cohesion, dynamics, and interpersonal relations.
Behavioral Summary

Ruby Rose is an engaging, stimulating communicator, poised and capable of projecting enthusiasm and warmth, and of motivating other people.

Has a strong sense of urgency, initiative and competitive drive to get things done, with emphasis on working with and through people in the process. Understands people well and uses that understanding effectively in influencing and persuading others to act.


Employment History

Marketing Manager

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

January 2014 to May 2015 (16 Months)

Duties and Responsibilities:

  •  Manages and strategizes company's digital marketing and strategy
  •  Manages the brand image for above-the-line and below-the-line initiatives
  • Acquires and retains consumers
  • Manages the brand's image through Public Relations, Corporate Communications, liaises with the media, bloggers, and consumers
  • Oversees the creative aspect of all brand content and collaterals

Digital Marketing Senior Manager

Industry:

Computer / Information Technology (Software)

Employment Period:

January 2016 to November 2020 (58 Months)

Duties and Responsibilities:

 • Manages Company's digital marketing and creative strategy for eGames, BigGame Inc., and Easy eBingo (both for search and display ads for social media, and search engines)

Digital Sales and Marketing Manager

Industry:

Retail / Merchandise

Employment Period:

April 2021 to January 2022 (9 Months)

Duties and Responsibilities:

• Manage the CWI Group's digital and e-commerce presence
• Responsible for all digital and internet components to increase CWI Group
• Plans, implements, and monitors internal and external marketing strategies

Freelance digital marketing and e commerce strategist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

November 2020 to February 2024 (39 Months)

Duties and Responsibilities:

  • responsible for helping businesses develop and execute effective digital marketing strategies to increase their online visibility and sales.
  • As a freelancer, they work independently and often remotely, providing their services to clients on a project or contract basis.

News Online In-Charge/Producer

Industry:

Entertainment / Media

Employment Period:

January 1998 to December 2000 (35 Months)

Duties and Responsibilities:

  • Schedule and post news features, collaborating with the editor-in-chief and TV, radio, and cable news feature producers

Head Writer

Industry:

Entertainment / Media

Employment Period:

January 2000 to December 2001 (23 Months)

Duties and Responsibilities:

  • Edit channel plugs and write interstitials.

Segment Producer/Writer

Industry:

Entertainment / Media

Employment Period:

January 2001 to December 2003 (35 Months)

Duties and Responsibilities:

  • Write, produce and edit segments for Unang Hirit and develop and write spiels, questions, and gimmicks for episodes (Partners: Mel & Jay)

Marketing Executive

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

January 2003 to December 2007 (59 Months)

Duties and Responsibilities:

  • Manage all marketing and public relations materials, including videoke microphone branding
  • Liaise with all major TV networks and ad agencies for news releases and TV, radio, print, and Out of Home ads

Marketing and Communications Manager

Industry:

Entertainment / Media

Employment Period:

January 2008 to December 2010 (35 Months)

Duties and Responsibilities:

  • Manages above- and below-the-line advertising and marketing for Filipinos abroad
  • Programs and manages streaming videos.
  • Coordinates site programming with TV networks.

Digital Marketing

Industry:

Employment Period:

January 2010 to December 2012 (35 Months)

Duties and Responsibilities:

  • Plans brand marketing. Website and mobile app pre- and post-launch marketing.
  • Digital and offline advertising
  • Analyzes market competition and determines what will attract, engage, and keep members and partners.

Marketing Manager

Industry:

Entertainment / Media

Employment Period:

January 2012 to July 2013 (18 Months)

Duties and Responsibilities:

  • Handles Network's brand, communication, trade, affiliate, consumer, and digital marketing
  • Develops marketing strategy to increase brand awareness and business unit growth (channel placements) working closely with the Advertising Sales team

P.A./Researcher/Segment Producer/Writer

Industry:

Entertainment / Media

Employment Period:

January 1992 to December 1996 (59 Months)

Duties and Responsibilities:

  • Production Assistant for Teysi ng Tahanan, Tatak Filipino Researcher and Segment Producer, and 'Sang Linggo na po Sila Writer.

Education History

Field of Study:

Mass Communications

Major:

Mass Communications

Graduation Date:

March 31, 1992

Located In:

Philippines

License and Certification: :

N/A


Skills

ADVANCED ★★★

    SEO, Google AdWords, Google Analytics, Email Marketing, Social Media Management, Content Writing, Marketing Strategy,

INTERMEDIATE ★★

    SEMrushYoastMailChimpTrelloCustomer Experience

Work at Home Capabilities:

  • Internet Bandwidth: Between 5mbps to 100mbps
  • Working Environment: Private Room
  • Speed Test Result: https://www.speedtest.net/result/15352570206
  • Internet Type: Fiber
  • Hardware Type: Laptop
  • Brand Name: MacBook Pro (Retina, 13-inch, Early 2015)
  • Processor: 2.7 GHz Dual-Core Intel Core i5
  • Operating System: MacOS X

All-inclusive Rate: USD $9.64/hr

Maika

Candidate ID: 525234


ADVANCED

    Canva, Call Handling, Social Media Management, Email Marketing...

INTERMEDIATE

    Video Editing, Trello, Chat Support, Content Editing...

Employment Preferences

Availability:
Part Time
Preferred Timezone:
Australian Western Standard Time Australian Central Standard Time Australian Eastern Standard Time
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 8.65 per hour or $USD 749.96 per month

Remote Staff Recruiter Comments

  • Maika has been working for 4 years. She started as a Customer Service Representative/Retention Sales Specialist in a BPO company before she graduated college in 2019. After she finished her degree in food technology, she worked as a Quality Assurance Inspector at a local manufacturing company. She then worked remotely as a Virtual Executive Marketing Assistant and Social Media Manager mostly to real estate businesses in the US.
  • She has worked part-time for a company based in California. Her digital marketing tasks include developing social media campaigns, updating social media content across all channels, scheduling posts, events, and updates, and responding to reviews online.
  • Overall, she is confident in performing the following:
    • social media management
    • content creation
    • graphics designing
    • photo and video editing
    • web designing
    • SEO
    • email marketing
    • customer service
  • She has experience running paid ad through meta and has done organic Ads via Google Mybusiness 
  • The maximum budget that she handled was at around 300 USD for 10 days for an open house campaign for real estate that leads to increase of number of expected attendees atleast 30 percent and has been able to sell a property 
  • She has also done competitor analysis and social media analytics 
  • She has also executed administrative tasks such as appointment setting, cold calling, and database management.
  • She is proficient in the following tools/software applications:
    • Facebook, Instagram, Twitter, LinkedIn
    • Google MyBusiness
    • Meta Ads
    • Mailchimp
    • Trello
    • Salesforce
    • WordPress
    • Canva
    • Photoshop
    • CapCut 
    • DocuSign
    • Microsoft Office
    • Google Suite
  • Maika is available to start immediately and is amenable to working the day shift for a part-time or full-time position.
Predictive Index Behavioral Profile - Promoter
https://predictiveindex.com/reference-profile/promoter/


Strongest Behaviors
  • Socially informal, extroverted, and outgoing; gets familiar quickly. Communicates in an uninhibited, lively, and adaptable manner, drawing others into the conversation.
  • Persistence; consistent pursuit of goals in calm, methodical manner even when setbacks occur.
  • Teaches and shares; often working collaboratively with others to help in any capacity.
Behavioral Summary

Maika Mae is an outgoing, talkative, very friendly individual, a lively and stimulating communicator. A good mixer who is poised, active and responsive in social situations.

Her work pace is faster-than-average and she can learn quickly, but rather generally, if left on their own. Because of their strong social orientation, group learning, mentors, and coaches are most effective.



 

Employment History

Social Media Customer Service

Industry:

Others

Employment Period:

October 2022 to December 2023 (14 Months)

Duties and Responsibilities:

  • Planning and developing social media campaigns
  • Update social media content across all channels (Facebook and Google my Business)
  • Schedule a Post, Events, Updates on Facebook and Google my Business Profile Respond to reviews on Google my Business thru Brightlocal CRM

Executive Virtual Assistant

Industry:

Property / Real Estate

Employment Period:

September 2021 to May 2025 (44 Months)

Duties and Responsibilities:

  • Email and CRM Database Management
  • Creating Email Campaigns/E-blast
  • Creating marketing assets such as postcards, showsheets and flyers
  • Social Media Management ( Facebook, Instagram and LinkedIn)
  • Building a social media presence by maintaining a solid online presence. Promoting products, services and content over social media
  • Running Advertisements on Facebook and Instagram for New Listings, Open Houses and Sold Listing
  • Filling up transaction documents, commission bills etc. as per clients' request

Virtual Executive Assistant

Industry:

Property / Real Estate

Employment Period:

August 2021 to November 2021 (3 Months)

Duties and Responsibilities:

  • Responded to emails and other correspondence to facilitate communication and enhance business processes.
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Capitalized on solutions presented by Real Geeks CRM software to enhance lead prospecting.

Quality Assurance Inspector

Industry:

Manufacturing / Production

Employment Period:

September 2019 to May 2021 (20 Months)

Duties and Responsibilities:

  • Oversaw maintenance, calibration, and control of inspection, measuring, and all test equipment.
  • Monitored performance and generated reports detailing quality of product and defect rates.
  • Kept detailed records of quality and imperfect products.

Customer Service Representative/Retention Sales Specialist

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

July 2016 to May 2017 (10 Months)

Duties and Responsibilities:

  • Advance Technical Support Upskill Level 2.
  • Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
  • Used company troubleshooting resolution tree to evaluate technical problems and find appropriate solutions.
  • Cultivated customer loyalty, promoted repeat customers and improved sales.

Executive Marketing Virtual Assistant

Industry:

Property / Real Estate

Employment Period:

November 2021 to March 2023 (16 Months)

Duties and Responsibilities:

  • Social Media Management
  • Running company social media advertising campaigns on Facebook and Instagram
  • Content Creation promoting services and products over social media
  • Creating flyers, postcards, and marketing assets for social media and direct mailers
  • Creating email campaigns/e-blast for new listings, open houses and sold listings

Education History

Field of Study:

Food Technology/Nutrition/Dietetics

Major:

Theater

Graduation Date:

June 1, 2019

Located In:

Philippines

License and Certification: :

N/A


Skills

ADVANCED ★★★

    Canva, Call Handling, Social Media Management, Email Marketing, Technical Support,

INTERMEDIATE ★★

    Video EditingTrelloChat SupportContent Editing

Work at Home Capabilities:

  • Internet Bandwidth: Between 5mbps to 100mbps
  • Working Environment: Private Room
  • Speed Test Result: https://www.speedtest.net/result/15361552419
  • Internet Type: Fiber
  • Hardware Type: Laptop
  • Brand Name: MacBook Air
  • Processor: macOS
  • Operating System: MacOS X

All-inclusive Rate: USD $12.58/hr

Katrina

Candidate ID: 522091


ADVANCED

    SEO, Local SEO, Google Analytics, SEMrush...

INTERMEDIATE

    Adobe Photoshop, Canva, Elementor...

Employment Preferences

Availability:
Part Time
Preferred Timezone:
Australian Western Standard Time Australian Central Standard Time Australian Eastern Standard Time
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 12.58 per hour or $USD 1090.27 per month

Remote Staff Recruiter Comments

  • Kath is an SEO professional with more than 4 years of relevant experience. She holds a degree in Hospitality Management but decided to pursue a career in marketing. She had her very first client in March 2021 where she was an NFT Graphic Artist. Concurrently, she got hired in a legal staffing company in the US as an SEO Specialist. After this engagement, she was employed by an outsourcing agency and provided her SEO services to 3 clients in eCommerce, HVAC and plumbing, and training & consultancy based in the UK.
  • In 4 years, Kath undeniably became well-versed with the following:
    • On-page and off-page SEO
    • Technical Optimization
    • Guest posting
    • Website building and maintenance
    • Competitor analysis
    • Running PPC ad campaigns
    • Keyword research
    • White, gray, and black hat SEO
    • Social media marketing
    • Content creation and posting to both social media and website
    • Content planning
  • Some of her achievements so far are being able to rank two of her clients from 8th and 10th place to first rank in Google Search for consecutive months.
  • She created content like blogs and articles for landing pages with topics about plumbing, HVAC, machinery, wigs, medical, and construction.
  • For social media marketing, she used different platforms like Facebook, Instagram, X, and LinkedIn.
  • She used a variety of tools and applications such as WordPress, ElementorPro, Yoast SEO, Avada, SEMRush, AHREF, Onpage.ai, ChatGPT, Canva, Photoshop, Screaming Frog, Google Ads, Google Analytics, Google Search Console, SEO Minions, Keyword Everywhere, Google Document, ClickUp, Asana, Trello, Monday.com, Boxer, Slack, MS Teams, Hubstaff, Shopify, and Google Trends. She does not have prior experience using Go HighLevel but is excited to learn.
  • She can start immediately.
  • She is amenable to working on any shift, whether part-time or full-time.
Predictive Index Behavioral Profile - Guardian

Strongest Behaviors
  • Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
  • Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.
  • Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.
Behavioral Summary

A very conscientious and disciplined person; particularly careful, thorough, and accurate in their work. Katrina is exacting and strives to produce results that precisely meet the established goals. Works best where there are clear standards, expectations, reporting relationships and measurements for the work. Katrina will depend upon professional training, their own experience, or management leadership, to provide those standards and the structure needed for their work.

Given sufficient experience, they will produce work of high quality, giving close attention to the accuracy of details. Stable and dependable; consistent in their actions and, if necessary, has sufficient patience to do work of a repetitive nature. Believes in having, and following, well-defined processes and procedures.


Employment History

SEO Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

February 2022 to January 2025 (35 Months)

Duties and Responsibilities:

  • Manage and execute comprehensive SEO strategies for 25 to 35 client accounts, ranging from small business owners to large enterprises, ensuring measurable growth in search rankings, traffic, and conversions.
  • Conduct in-depth on-page optimization, including keyword research, metadata enhancement, internal linking strategies, and content structuring to improve website performance and user experience.
  • Develop high-quality, SEO-optimized content in collaboration with content teams, ensuring alignment with brand voice, audience intent, and best SEO practices.
  • Optimize Google Business Profile (GBP) listings, including category selection, keyword-rich descriptions, review management, and local citation building to enhance local search visibility.
  • Perform technical SEO audits and implement solutions to address site performance issues, indexability, crawlability, and mobile-friendliness, utilizing tools like Google Search Console, Screaming Frog, and SEMrush.
  • Monitor and analyze website performance using Google Analytics, Google Search Console, and third-party SEO tools, providing clients with actionable insights and data-driven recommendations.
  • Execute link-building and off-page SEO strategies, including guest posting, local citations, and outreach campaigns to strengthen domain authority and organic reach.

SEO Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

September 2022 to January 2024 (16 Months)

Duties and Responsibilities:

  • Conduct comprehensive website evaluations and develop strategic proposals to enhance online visibility and search engine performance.
  • Perform in-depth keyword research and competitive analysis to identify growth opportunities and improve organic search rankings.
  • Develop and execute content strategies, including planning, structuring, and optimizing WordPress articles to maximize customer engagement and brand authority.
  • Manage and maintain WordPress blog entries, ensuring high-quality, SEO-optimized content that aligns with industry best practices and audience interests.
  • Implement on-page and technical SEO improvements to enhance website performance, user experience, and search engine indexing.
  • Monitor and analyze website analytics, SEO metrics, and user behavior to refine strategies and improve overall digital marketing effectiveness.
  • Successfully improved the organization's search engine ranking from the second page to the second position on the SERP between October 2022 and March 2023.

SEO Specialist/Digital Marketer

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

January 2021 to October 2022 (21 Months)

Duties and Responsibilities:

  • Conducted comprehensive website assessments and developed strategic SEO proposals to enhance online visibility and lead generation.
  • Performed in-depth keyword research and competitive analysis to identify high-ranking opportunities and optimize website content for search engines.
  • Developed and executed a content strategy, including blog posts and Google My Business (GMB) updates, to improve customer engagement and local search rankings.
  • Managed and optimized WordPress blog content to ensure relevance, readability, and SEO effectiveness.
  • Published and scheduled Google My Business posts to increase customer interaction, drive traffic, and improve brand visibility.
  • Implemented on-page and off-page SEO strategies, including meta optimization, link-building, and technical SEO improvements.
  • Successfully elevated the company’s Google search ranking from 10th to 1st position within a span of three months through data-driven SEO tactics and continuous performance monitoring.
  • Monitored website analytics, tracked SEO performance, and provided data-driven insights to refine marketing strategies.

SEO Specialist/Digital Marketer

Industry:

Consumer Products / FMCG

Employment Period:

January 2021 to October 2022 (21 Months)

Duties and Responsibilities:

  • Conducted comprehensive website audits to identify technical and on-page SEO improvements, ensuring optimal site performance and search engine visibility.
  • Developed SEO-focused proposals with strategic recommendations for enhancing website structure, keyword targeting, and content optimization.
  • Performed in-depth keyword research and competitor analysis to identify market trends and opportunities, refining the company's digital strategy for better ranking and engagement.
  • Created and managed a content marketing strategy, including blog planning and execution, to improve organic traffic and customer engagement.
  • Oversaw Google My Business (GMB) profile optimization, including regular publishing of updates and posts to enhance local search visibility and customer engagement.
  • Managed and published SEO-friendly blog content on WordPress, ensuring alignment with best practices for readability, keyword optimization, and audience relevance.
  • Coordinated the team content calendar, aligning marketing efforts with business goals and ensuring timely execution of digital marketing initiatives.
  • Successfully improved the company’s search engine ranking from eighth to first place within three months, increasing website traffic and attracting their target customers.

NFT Graphic Artist

Industry:

Entertainment / Media

Employment Period:

March 2021 to August 2022 (17 Months)

Duties and Responsibilities:

  • Collaborated with a teammate to design and generate a collection of 1,000 unique NFT artworks for an international client.
  • Utilized digital illustration and generative art techniques to create high-quality, collectible assets.
  • Managed the end-to-end NFT creation process, from concept development and asset generation to metadata organization.
  • Listed and marketed the NFT collection on OpenSea, ensuring proper auction setup and visibility.
  • Engaged in client communication and project management, meeting deadlines and delivering according to client specifications.
  • Navigated the blockchain and NFT ecosystem, ensuring seamless minting, pricing strategies, and sales execution.
  • Received the opportunity through Twitter networking, highlighting expertise in community engagement and self-promotion in the Web3 space.

Education History

Field of Study:

Hospitality/Tourism/Hotel Management

Major:

Hospitality Management

Graduation Date:

August 8, 2022

Located In:

Philippines

License and Certification: :

N/A


Skills

ADVANCED ★★★

    SEO, Local SEO, Google Analytics, SEMrush, WordPress, SEO Tools, SEO Audit, Google Maps, Google Business Solutions,

INTERMEDIATE ★★

    Adobe PhotoshopCanvaElementor

Work at Home Capabilities:

  • Internet Bandwidth: Between 5mbps to 100mbps
  • Working Environment: Private Room
  • Speed Test Result: https://www.speedtest.net/result/15203865834
  • Internet Type: Fiber
  • Hardware Type: Laptop
  • Brand Name: Lenovo
  • Processor: Intel(R) Core(TM) i5-8300H CPU @ 2.30GHz 2.30 GHz
  • Operating System: Windows 11

*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.

**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.

Why Hire Professional Marketers for Your Business?

Marketing is essential to any business. When done well, it can turn your products or services into household names.

But with the wrong approach, your brand risks backlash or even a boycott.

That’s why it’s important for every business to invest in the right marketing. Smart business owners even hire marketers to create clever campaigns that stick in their audience’s minds.

Why does this matter—and how can you achieve the same for your business?

Understanding Marketing and Its Business Impact

Marketing is more than just ads and sales. It’s both an art and a science that involves creating, researching, communicating, and delivering valuable offers.

At its core, marketing is about understanding what customers need and want—and meeting those needs in a way that makes a profit. The goal is to build relationships, deliver value, and increase sales.

The Vital Role of Marketing in Business Success

A good marketing strategy connects a product or service to its target audience. A targeted campaign, for instance, understands market trends and customer needs, allowing it to capture a larger share of the market by knowing what people truly want and need.

Moreover, marketing isn’t just about sales. It’s also about building relationships and loyalty to keep customers coming back, especially since repeat customers often bring in more sales than one-time buyers.

A strong brand, built through consistent and effective marketing, holds great value because it earns customer trust and stays strong even in challenging times.

Key Responsibilities of Professional Marketers

Marketers, in general, have an extensive list of tasks on their hands. It’s a given that they must understand the customer and promote products, but they also:

    • Conduct Market Research – Marketers gather and analyse data on market trends, customer demographics, competitors, and industry insights;
    • Identify Opportunities and Threats – Using the data, they spot growth opportunities, new market segments, and emerging trends;
    • Understand Customer Behaviour – Marketers also study the target audience’s needs, wants, motivations, pain points, buying behaviors, and online habits, allowing them to personalise marketing efforts for optimal results;
    • Develop Marketing Strategies – Subsequently, they define and segment the target audience, then plan and launch different campaigns strategically; and
    • Create Budgets – Marketers also create and manage budgets, distributing resources across channels to maximise return on investment.

Why Businesses Need Marketing Experts

U-Store-It, a self-storage company in Australia, had steady revenue but struggled to attract new online customers and fill more storage units.

So, they teamed up with marketing experts to build a strong, data-driven digital strategy that boosted lead generation and ROI across multiple locations. As a result, their revenue grew from $3 million to $9 million AUD, and they filled more storage units through better online leads.

Just like U-Store-It, many SMEs start by handling marketing in-house, which is understandable. But as the business grows, it becomes harder to manage every campaign and marketing activity.

So, many business owners hire marketing professionals to manage their social media and digital platforms. This allows them to stay relevant in a competitive and constantly changing market, while still having time to focus on improving their products and services.

Simply put, marketers create detailed marketing plans while business owners focus on core business functions. By hiring marketing experts, your business can grow and stay on top of trends.

The Role of a Professional Marketer in Your Business Success

A professional marketer can be considered a growth architect. They are responsible for planning and executing strategies that attract, engage, and retain customers.

Here are their most important tasks:

The Role of a Professional Marketer in Your Business Success

A professional marketer can be considered a growth architect. They are responsible for planning and executing strategies that attract, engage, and retain customers.

Here are their most important tasks:

#1. Providing Expertise and Specialised Skill Sets

Marketers have a solid understanding of core marketing concepts and theoretical foundation, such as:

MARKET SEGMENTATION

TARGETING

POSITIONING

MARKETING MIX

CONSUMER BEHAVIOR

BRANDING PRINCIPLES

They are also well-versed in current trends, especially since the marketing field is dynamic. They stay updated on the latest industry trends, emerging technologies, and evolving consumer behaviours.

More importantly, professional marketers have both skills and knowledge in designing and conducting various types of market research. They analyse data and extract actionable insights to back up marketing strategies.

For instance, social media marketers and digital marketing specialists are knowledgeable with:

SEARCH ENGINE OPTIMIZATION

PAID ADVERTISING

SOCIAL MEDIA MARKETING

CONTENT MARKETING

EMAIL MARKETING

ANALYTICS AND DATA INTERPRETATION

BRAND MANAGEMENT

CONTENT CREATION

PROJECT MANAGEMENT

MARKETING TECHNOLOGY

By bringing their expertise on board, business owners can navigate market complexities, run effective campaigns, and achieve greater success than if they handled marketing on their own.

#2. Scalability and Operational Flexibility

As your business grows, so do your marketing needs. Hence, whether you’re launching a new product, entering a new market, or scaling campaigns, professional marketers bring the added expertise and support you need.

Moreover, they have access to a network of B2B marketing professionals, such as graphic designers, SEO experts, social media managers, and videographers, who can support larger projects and campaigns during peak seasons.

Since marketing strategies can be rolled out in phases, these professionals also help you prioritise and implement initiatives strategically, scaling efforts as your business grows.

#3. Data-Driven Insights and Measurable Impact

Professional marketers use a data-centric approach to ensure your marketing investments are justified and continuously optimised for maximum effectiveness.

Here’s how they do it:

Setting Clear KPIs – Marketers collaborate with business owners to set SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) KPIs such as website traffic, lead generation, conversion rates, customer acquisition cost, return on ad spend, brand mentions, and more.

Analysing Data to Uncover Insights – Raw data is not valuable without interpretation. This is where marketers come in: they sift through the data, identify trends, patterns, and correlations, and extract meaningful insights about customer behavior, campaign performance, and market trends.

Implementing Tracking Mechanisms – They also set up tools and processes to track and collect data from all your marketing channels, using web analytics, social media insights, CRM systems, and tracking codes.

Data creates the feedback loop for continuous improvement in your campaigns. As such, professional marketers monitor performance closely and make data-driven adjustments to targeting, messaging, and channel allocation to boost effectiveness while campaigns are ongoing.

#4. Creative Solutions and Fresh Perspectives

Standing out from the competition takes more than just sharing information—it requires creativity and a fresh approach.

Fortunately, professional marketers are skilled at:

Ideation and Brainstorming – They come up with fresh and engaging marketing ideas, creating unique themes, content, and brand experiences that stand out.

Thinking Outside the Box – Outsourced marketing teams are not bound by internal biases or traditional ways of doing things. This allows them to challenge assumptions and explore unconventional approaches that can lead to breakthrough results.

Experiential Marketing – They can also plan and run creative events or experiences that let your target audience interact with your brand in memorable ways.

In essence, hiring professionals helps you create imaginative solutions that capture attention, engage your audience, and make your business stand out in a competitive market.

#5. Building and Sustaining Brand Identity

Creating a compelling brand identity can be challenging. Fortunately, expert marketers can craft compelling brand foundation by:

Experiential Marketing – They can also plan and run creative events or experiences that let your target audience interact with your brand in memorable ways.

Developing Your Brand Story – Marketers also help brands craft a compelling story that highlights their origin, purpose, and connection with customers.

Creating Your Visual Identity – Professionals work with designers to create a consistent and visually appealing brand identity, including logos, colors, typography, and imagery.

Your marketing team can also create integrated campaigns, ensuring a consistent brand message across all channels.

Getting Started with a Professional Marketing Service

Finding the right marketer can be challenging, but following these steps can help:

Clearly define your goals and objectives;
Research potential marketing providers;
Evaluate providers like Remote Staff;
Request and compare proposals;
Make your decision and finalize the agreement;
Onboard and collaborate; and
Monitor performance and provide feedback.

Preparing Your Business for External Collaboration

Once you’ve chosen to outsource your marketing, it’s important to get your business and in-house team ready to work with an external partner.

Be open to fresh ideas and different ways of thinking. Your outsourced marketer may see things differently—and that’s valuable. Also, be honest and share important information about your business, even if it feels a bit uncomfortable.

It’s also important to establish clear and open communication channels. As the owner or manager, it’s your job to be the middleman, fostering a culture of mutual respect and understanding between your internal team and outsourced staff. Recognise that both sides bring unique strengths and perspectives to the table.

What to Expect During Onboarding

A good marketer will ask detailed questions about:

Business history;

Vision

Products/services

Current marketing efforts

Ideal customer profiles

Competitors

Brand identity

Hence, it’s best to provide comprehensive and honest answers to help your marketer create a tailored marketing strategy.

In addition, they may also request administrative access to your business’s:

Website

Social media

Analytics platforms

CRM

The onboarding process can take time, which is why many Australian business owners partner with outsourced providers like Remote Staff with pre-vetted marketing professionals.

They handle hiring, onboarding, and even offer ongoing support, freeing up business owners to focus on their core operations.

Overcoming Common Marketing Challenges

Marketing is a minefield of obstacles, and overcoming them requires both external and internal strategies.

Let’s take a look:

CHALLENGE SOLUTION
Losing sight of customers’ needs because of daily operational demands can lead to irrelevant marketing efforts. Dedicate time to analyse customer data (purchase history, demographics, feedback) to gain deeper insights into their preferences.

Additionally, implement systematic ways to gather customer feedback across all touchpoints (online reviews, social media interactions, direct feedback).

The marketing landscape is constantly changing, and rigid strategies can quickly become outdated. Encourage and support your marketing team to test new ideas and approaches, even if they don’t always succeed at first. View failures as learning opportunities.

Always rely on data and analytics, rather than gut feeling, to make marketing adjustments in response to market changes.

Fear of failure and resistance to change can hinder innovation and prevent new marketing strategies. Recognise and reward team members who take initiative and learn from both successes and failures in their marketing endeavours.

Instill a mindset of constantly seeking ways to improve marketing processes, strategies, and results.

Limited resources (time, budget, personnel) can often feel like a significant obstacle to effective marketing. Concentrate on marketing activities that yield the highest impact for your business. You can also implement marketing automation tools and other technologies to streamline workflows and maximise team productivity.

More importantly, invest in training your team to enhance their marketing skills. Or better yet, hire skilled professionals who already know what to do.

Frequently Asked Questions

Here are some frequently asked questions about hiring marketers.

How Long Does It Take To See Marketing Results?

Marketing results vary depending on the type of activity. For instance:

    • Paid Advertising (Pay Per Click) – You might start seeing more website traffic or leads within days or weeks, depending on your goals. However, companies aiming for the best return on investment often wait several months.
    • Search Engine Optimisation – SEO usually takes 3–6 months to show noticeable improvements in organic traffic. For businesses in highly competitive industries, it can take a year or more, since SEO is typically a long-term strategy.
    • Content Marketing – Building strong content takes time, so you can expect results within 6–12 months of consistently creating and promoting high-quality content.
    • Email Marketing – Unlike SEO or content marketing, email campaigns often get quick engagement through opens and clicks. However, building a quality email list and achieving strong ROI can take 3–6 months.
    • Social Media Marketing – Awareness metrics like follower growth and engagement can appear within 3–6 months of consistent posting. However, seeing a significant ROI in sales may take longer, often 6–12 months.

What Common Mistakes Happen When Businesses Don’t Hire Marketing Professionals?

Businesses owners often make the following mistakes:

    • Lack of a cohesive strategy;
    • Untargeted marketing;
    • Inconsistent branding;
    • Poor online presence;
    • Ineffective content;
    • Lack of measurement and accountability;
    • Time inefficiency; and
    • Missed growth opportunities.

Hiring a marketing professional helps set clear goals and track results using the latest tools and trends, giving the business a competitive edge. More importantly, a skilled marketer can create consistent, relatable campaigns that connect with the target audience.

What Services Are Usually Included in a Marketing Engagement?

You can depend on outsourced professional marketers to take care of:

    • Setting clear marketing goals (KPIs);
    • Tracking campaign performance;
    • Creating consistent and engaging content;
    • Keeping up with current trends;
    • Managing ads and promotions across different channels;
    • Building strong connections with your target audience; and
    • Saving you time so you can focus on running your business.

Marketing is more than just advertising. It combines research, creativity, and a deep understanding of customers to deliver effective results.

When done right, marketing can help businesses grow and adapt to market changes. With skilled marketers, you can create tailored strategies that deliver the right message to the right audience at the right time.

Create the right marketing strategies
by hiring the right marketer.

Click here and find marketing consultants for hire.

Marketing is more than just advertising. It combines research, creativity, and a deep understanding of customers to deliver effective results.

When done right, marketing can help businesses grow and adapt to market changes. With skilled marketers, you can create tailored strategies that deliver the right message to the right audience at the right time.

Create the right marketing strategies by hiring the right marketer.
Click here and find marketing consultants for hire.