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Francis is a seasoned digital marketing, social media, and content professional with over a decade of hands-on experience across agency services, food and beverage, media publishing, and nonprofit sectors. Throughout his career, he has served in diverse capacities—including Digital Marketing Specialist, Social Media Manager, Consultant, Technical Writer, and Web Content Writer—consistently pairing analytical marketing strategy with compelling creative storytelling. In his current agency role, he oversees end-to-end digital touchpoints for multiple client-facing brands, leading organic campaigns across Facebook, Instagram, and LinkedIn, executing paid Facebook advertising, and producing high-converting blog articles and email newsletters. Beyond execution, he actively strengthens internal operations by mentoring peers, leading coaching sessions, and refining standard operating procedures for the local team.

His track record is defined by measurable audience growth and direct revenue generation. While spearheading digital initiatives for a food and beverage brand, Francis scaled the company’s Facebook community from roughly 20,000 to nearly 100,000 followers, substantially widening brand visibility and organic engagement. Complementing this organic traction, he orchestrated targeted Facebook ad campaigns that delivered approximately PHP 200,000 in online delivery sales over a nine-month period, maintaining reliable, cost-effective returns on ad spend. His cross-industry scope also extends to strategic consulting for a nonprofit sports organization—where he guided a website redesign, social media rollout, and content strategy—as well as digital event promotion, live broadcast technical management, and community outreach.

Underpinning his strategic acumen is a strong editorial foundation rooted in a Bachelor of Arts in Literature with a specialization in Creative Writing. This academic background, reinforced by continuous training in performance copywriting, marketing automation, paid acquisition, and digital launch strategies, enables him to produce resonant, narrative-driven copy that converts. His passion for editorial leadership is further demonstrated by his work founding and managing an independent digital magazine spotlighting Filipino creatives, where he personally conducted over 70 in-depth artist and industry interviews.

Technically versatile, Francis works fluently across advertising platforms (Facebook Ads Manager, Facebook Business Manager), design software (Adobe Photoshop, Illustrator, Canva), content management systems (WordPress), and marketing automation and workflow tools like Mailchimp, Asana, and ClickUp. Blending creative content craft with robust paid and organic campaign execution, he offers a comprehensive skill set ideally suited for driving social media strategy, content marketing, and sustained audience engagement.

Ruth is an experienced instructional designer and education administrator with over seven years of experience in curriculum development, client communication, and academic program coordination. Her background spans roles in both the Philippine and Australian education sectors, notably as a TVET Coordinator and Instructional Designer. Ruth has worked closely with government bodies such as DepEd and TESDA, managing academic workflows, student engagement, and stakeholder relations. In her current role, she develops learning resources and assessment tools for Australian RTOs, ensuring alignment with VET standards while also participating in quality assurance and continuous improvement processes. Ruth’s combination of educational operations and content development expertise makes her well-suited for liaison roles requiring coordination between design, education clients, and internal teams.

Career Highlights / Relevant Projects

• 7+ years of experience in office administration, instructional design, and stakeholder coordination within the education and training sector.

• Managed academic operations, liaised with partner schools and industry stakeholders, and coordinated curriculum applications for government compliance.

• Oversaw proofreading, formatting, and version control of education materials for VET institutions in Australia, ensuring alignment with national training standards.

• Experienced in collaborating with design teams for instructional visuals, managing timelines, and executing revisions based on feedback and quality standards.

Tech Stack / Proficiencies

• CRM & Tools: Basic familiarity with Zoho; advanced proficiency in Microsoft Office (especially Excel) and Google Suite.

• Design & Admin Software: Canva, Photoshop (basic), Excel-based trackers for project and deadline management.

• Soft Skills: Task prioritization, cross-functional communication, document proofreading, team coordination, and client-facing professionalism.

• Education Systems: Familiar with Australian VET framework, content style guides, and educational quality standards.

She is available to start after 4 weeks notice. 

Predictive Index Behavioral Profile: Specialist

Strongest Behaviors: 

• Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
• Focused on operational efficiencies: thinks about what needs to be done and how it can be done quickly without losing quality. Impatient with routines.
• Works at a faster-than-average pace, producing results in general accordance with schedules and “the book.”

Behavioral Summary: 

Ruth is a very conscientious person, particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within own area of expertise.

Reserved, serious, and always concerned with the exact correctness of the work. Self-discipline, sense of duty, and respect for authority and tradition are strong qualities in Ruth, who takes responsibilities very seriously.

• Ian is a corporate communications professional with 20+ years of relevant experience. He holds a degree in Journalism majoring in Mass Communications and was employed by a number of industries like media, insurance, infrastructure, logistics, and digital transformation. He started as a Broadcast Journalist and climbed the corporate ladder to Manager roles.
• Throughout the years, he became well-versed in performing
  • Internal/external/marketing/crisis communications
  • Publicity
  • Journalism
  • Traditional/digital/social media marketing
  • Content creation and management for websites, social media, and other digital platforms
• As a manager, he handled up to 49 team members where he trained and coached them for better work performance. He also created and improved SOPs while maintaining good stakeholder relationship.
• One of the achievements he prides himself on was covering a stadium stampede for a local noontime show in 2006.
• He is exposed to website development and management and used CMS WordPress.
• He is an adept user of Slack, Microsoft Office Apps (Word PowerPoint, Teams, Outlook), Google Suite (Documents, Slides), Cisco WebEx, WordPress, Doc-to-Help, and Avid INews.
• He can start after a 2-week notice.
• He prefers working full-time and is amenable to working any shift.

• Fatima has 5 years of previous working experience as a content writer for eCommerce, travel, and outsourcing companies that caters to clients in both the US and the Philippines
• She has experienced a wide scope of writing tasks that include the ff: 
  • Developing SEO-centered articles 
  • Writing product descriptions 
  • Curating social media captions and posts 
  • Creating press releases and web information releases
  • Proofreading dissertations, manuscripts, and resume
• She has utilized the ff tools in a content writing environment: 
  • SemRush
  • Google Analytics 
  • Grammarly

Predictive Index Behavioral Profile- Artisan 
https://www.predictiveindex.com/reference-profile/artisan/

Strongest Behaviors 

• Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.
• Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
• Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan

Behavioral Summary 

• Fatima is thoughtful, disciplined, and particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within their area of expertise. Works at a steady, even pace, leveraging their background for the betterment of the team, company, or customer.

• Christine has over 17 years of work experience within Digital Marketing, Retail Industries.
• Her expertise are the following:
  • Content Writing (Web, Article & SEO)
  • Content Marketing
  • Social Media Management (Facebook, Instagram & LinkedIn)
• She used to cater to clients where some are based in Dubai, US, Canada, and UK 
• She was able to create long article blogs for websites, captions for Social Media posts, technical write-ups, and email copies 
• She has experience with B2B Content writing and SEO optimization 
• She also does keyword research and optimize blogs with backlinks, meta descriptions
• Adept with using the following tools/software:
  • Grammarly
  • Surfer SEO 
  • StoryChief
  • Later.com
  • SEMrush
  • Jasper AI
  • Asana
  • Trello
  • Google Sheets, Drive
  • Google Analytics
  • Facebook Analytics
  • ClickUp
  • Slack
  • Buffer
  • Canva (Basics)
• She is available to start immediately

Predictive Index Profile- Maverick 
https://www.predictiveindex.com/reference-profile/maverick/

Strongest Behaviors 

• Proactivity, assertiveness, and sense of urgency in driving to reach personal goals. Openly challenges the world.
• Independent in putting forth their own ideas, which are often innovative and, if implemented, cause change. Resourcefully works through or around anything blocking completion of what they want to accomplish; aggressive when challenged.
• Interested in people, building relationships, and teamwork rather than technical matters. Affable, optimistic, and easily trusting

Behavioral Summary 

• A very independent, confident, decisive, self-starter, intense, and driven. This individual has a strong sense of urgency, can react and adjust quickly to changing conditions, generate novel ideas, and deal with them swiftly
• Their drive is directed at getting the important things done. Competitive, ambitious, and venturesome, they respond positively and actively to challenge and pressure, always sure of an ability to handle problems and people. This individual is outgoing and poised; a forceful, animated, communicator tending to be more authoritative than persuasive in style. 

• Miguel has been into market research since 2013 and has been into technical reports and marketing engagements.
• He had handled a team of researchers who in turns deal with consumer-targeted research.
• As part of his responsibilities, he was creating and managing content for marketing and sales which involves product positioning with the end goal of sales conversion.
• He is ready to start with at least a week's notice.

• Alec is an Information Technology graduate and developed a knack in mobile app development after finishing university.
• He had a substantial background and knowledge on releasing of mobile applications through requirements gathering, code change,testing, peer reviewing and change request submission.
• He likewise started freelance writing since 2015 and ever since created articles for various markets such as business, finance, trading and technology. He also had affiliate marketing experience.
• As a content creator, he was able to write SEO-friendly articles. He also produced over 200 articles for his clients involving crowdfunding, gaming and business.
• He currently is taking an online course for Web Stack Development as this is another passion that he would love to pursue.
• Alec has been active in the YouTube community since 2009, during which time he has edited more than 500 videos for both his personal channels and various clients. Initially focusing on music, stock/crypto trading, and gaming content, he has since broadened his expertise to include producing videos for entrepreneurs, startups, and content marketing agencies.
• His specialization lies in crafting videos tailored for podcasting, marketing, fitness, and real estate sectors.
• CapCut is his preferred tool as a video editor.
• He is available to work after a week's notice.

Predictive Index Behavioral Profile - Guardian

Strongest Behaviors

• Drive to protect the company against risk by doing things in general accordance with established standards.
• Careful; usually follows a plan to avoid making mistakes. Generally has proof to support decisions before taking action.
• Operationally, as opposed to socially, focused. Thinks about what needs to be done, and how to do it well, and generally follows that execution plan.

Behavioral Summary

A very conscientious and disciplined person; particularly careful, thorough, and accurate in their work. This individual is exacting and strives to produce results that precisely meet the established goals. Works best where there are clear standards, expectations, reporting relationships and measurements for the work. Marvin Alec will depend upon professional training, their own experience, or management leadership, to provide those standards and the structure needed for their work.

Marvin Alec is unselfish, motivated by a strong sense of duty. Derives satisfaction from doing good work for the company or the team, and values recognition of their dedication and specialized skill. Cautious; takes work responsibilities very seriously. Does things the established or conventional way, and will make changes only when convinced, with hard evidence, that the new way will be better. In rolling out new changes, Marvin Alec will be very tactical, thinking through exactly how it should be done, creating a complete plan, and having solutions to possible pitfalls. Decisions will be equally well thought-out.