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Why Social Media Marketing is Crucial for Australian Businesses

Australia has around 20.8 million social media users, making up 78.3% of its total population. This highlights the significant role social media plays in connecting brands with their target audience.

Platforms like Facebook, Instagram, and YouTube, for example, have become essential channels for companies to engage with both potential and existing customers.

With the right marketing team and strategies, brands can promote their products, share their stories, and build meaningful connections with their target audience in just a few clicks.

High Social Media Usage in Australia

Like other developed countries, Australia has high social media usage. Therefore, growing businesses should stay on top of current trends in AU’s social media landscape and use it to their advantage.

Here are some key statistics:

#1. Platform Preferences

 

Surveys show that Facebook is the most preferred social media platform in Australia, with around 15 million users. However, TikTok, Instagram, and LinkedIn are also gaining popularity, particularly among younger demographics.

 

#2. User Demographics

 

Most Australian social media users are between 18 and 34, so it’s essential for brands that target them to maintain a presence on their preferred platforms, such as Instagram and TikTok.

 

However, users aged 35 and older are generally more active on Facebook and LinkedIn, so brands that cater to this group should pivot accordingly

#3. Engagement Levels

 

Aussies spend an average of 1 hour and 51 minutes per day on social media, with many checking their accounts multiple times a day. This provides businesses with numerous opportunities to connect with their audience through timely and relevant content.

 

#4. Content Consumption

 

With the rise of short form content like 30-second videos, many Australians are favouring short videos and live streaming. Video content is becoming increasingly popular in the country, so businesses should incorporate videos into their social media strategies to capture their target audience’s interest.

 

#5. Mobile Usage

 

According to studies, 98% of Australian users access social media on their phones. This means brands should optimise their content for mobile viewing to further enhance the user experience.

 

#6. E-Commerce Integration

 

Australians are also using social media to find and buy products. For example, TikTok now has a yellow basket feature that allows users to order products instantly.

 

This trend indicates that businesses should not only promote their offerings on social media but also create seamless shopping experiences

 

Customer Engagement and Trust

Social media is a powerful tool for building authentic customer relationships. It allows brands to connect with their target audience in real-time, creating meaningful interactions beyond traditional advertising. Here’s how:

• Direct Communication - Social media enables two-way communication, allowing customers to comment, send direct messages, or join live sessions. This interaction makes customers feel heard and valued, especially when the brand responds directly to their questions and concerns.

   

• Personalised Engagement - Social media analytics also allows brands to tailor messages based on individual customer preferences. This helps customers feel a deeper, personal connection to the brand.

   

• Transparent Brand Culture - Brands use social media to highlight their values, ethics, and behind-the-scenes moments. Unlike TV commercials or billboards that focus on polished end products, social media lets brands share authentic stories, such as introducing the people behind the brand or revealing the product development process.

   

Data-Driven Marketing

Social media relies on data to deliver results. In fact, a social media marketer heavily depends on this data to enhance a brand’s online presence. They look at trends, engagement, interactions, and other factors to determine which type of content should be shared and when.

Let’s take a look how it’s done:

• Audience Segmentation

   

  Platforms like Facebook, LinkedIn, Instagram, and TikTok offer analytics that provide detailed demographic, geographic, and psychographic data about followers and audiences.
  
  Brands use this data to identify key customer segments, enabling more personalised and effective marketing. It also helps refine messaging and ensures that relevant campaigns reach the right audience.

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  Content Performance Analysis

   

  Social media metrics reveal which types of content perform best, such as videos, images, articles, or live sessions.
  
  Therefore, social media marketers analyse metrics like comments, likes, shares, and view times to decide which content styles and topics should be produced more frequently.

•  

  Trend Identification and Adaptation

   

  Social media is a fast-paced environment and brands must keep up with trends to gain traction. With the right mix of wit, relatability, and timing, well-executed content can reach millions of social media users within hours.
  
  Thus, marketing strategies should align with current topics and themes popular with the target audience. This is especially important as social media algorithms prioritise showing users content similar to their search history, interactions, and engagements.

•  

  Product Development and Refinement

   

  A social media marketer also provides brands with valuable customer feedback on products and services. They look at comments, reviews, and customer inquiries that discuss pain points, desired features, or aspects of products that resonate well with customers.
  
  This feedback helps brands improve their products, allowing them to create offerings that better meet customer needs and preferences.

Steps to Hire Social Media Marketers via Remote Staff AU

For the last 16 years and counting, Remote Staff has been providing AU businesses with skilled remote workers, including social media marketers.

Let’s take a look at how the hiring process works:

Step #1: Initial Consultation

Remote Staff works closely with clients to understand their business needs. From the very first discovery call, they hash out the client’s needs to identify the top skills required to support the company’s social media goals.

This initial consultation includes:

• Assessing business goals and discussing how social media marketing will help achieve these objectives;
• Clarifying the social media marketer’s role and defining key responsibilities; and
• Understanding the client’s target audience and preferred social media platforms.

Step #2: Candidate Shortlisting

After the initial consultation, Remote Staff presents a shortlist of candidates who meet the client’s specific requirements. With a roster of pre-qualified professionals, business owners save time by choosing from a pool of highly qualified candidates who have already passed a thorough screening process.

Here’s how candidates are shortlisted:

• Skills and Experience Matching - Remote Staff selects candidates based on the skills, experience, and industry knowledge outlined during the consultation phase. This includes aligning candidates with specific expertise, such as content strategy, ad management, or community engagement.

   

• Cultural Fit Assessment - In addition to technical skills, Remote Staff considers cultural fit, selecting candidates whose values and working style align with the client’s brand and team environment.

   

• Presentation of Candidate Profiles - Finally, the clients receive detailed profiles for each shortlisted candidate, including their resume, portfolio, and performance history, providing a comprehensive view of each prospect.

   

Step #3: Interview and Selection

During the interview and selection phase, Remote Staff coordinates a streamlined, efficient process. This allows clients to evaluate shortlisted candidates before making hiring decisions.

This stage involves:

• Scheduling and Coordination - Remote Staff arranges interview times that are convenient for both the client and the candidate.

   

• Customised Interview Support - They also help tailor interview formats and create questions designed to assess social media-specific skills and strategic thinking.

   

• Candidate Feedback and Follow-up - Remote Staff also collects feedback from both the client and the candidate after interviews. This helps clients make better informed hiring decisions, ensuring no detail is overlooked.

   

Step #4: Onboarding and Integration

Remote Staff doesn’t just pre-qualify and hire candidates, but they also provide a structured onboarding process. They equip them with the training and initial tools they need to align with what the client needs them to do.

Remote Staff also onboards them onto a time-tracking software for monitoring and payroll transparency, giving Australian business owners peace of mind and freeing them up to focus on the remote hire’s tasks that have a direct impact on their bottom line.

Moreover, Remote Staff also provides the contract detailing terms, conditions, time-tracking, and payment structures. They also provide a non-disclosure agreement (NDA) to protect the company’s confidential data.

Step #5: Ongoing Support

More importantly, Remote Staff provides ongoing support for both clients and remote workers after hiring and onboarding.

They hold one-on-one and team meetings to answer questions, address challenges, and give feedback. These sessions also help review progress, recognize achievements, and identify where extra support may be needed. They also offer key tips on working with clients to help remote workers excel.