Francis is a seasoned digital marketing, social media, and content professional with over a decade of hands-on experience across agency services, food and beverage, media publishing, and nonprofit sectors. Throughout his career, he has served in diverse capacities—including Digital Marketing Specialist, Social Media Manager, Consultant, Technical Writer, and Web Content Writer—consistently pairing analytical marketing strategy with compelling creative storytelling. In his current agency role, he oversees end-to-end digital touchpoints for multiple client-facing brands, leading organic campaigns across Facebook, Instagram, and LinkedIn, executing paid Facebook advertising, and producing high-converting blog articles and email newsletters. Beyond execution, he actively strengthens internal operations by mentoring peers, leading coaching sessions, and refining standard operating procedures for the local team.
His track record is defined by measurable audience growth and direct revenue generation. While spearheading digital initiatives for a food and beverage brand, Francis scaled the company’s Facebook community from roughly 20,000 to nearly 100,000 followers, substantially widening brand visibility and organic engagement. Complementing this organic traction, he orchestrated targeted Facebook ad campaigns that delivered approximately PHP 200,000 in online delivery sales over a nine-month period, maintaining reliable, cost-effective returns on ad spend. His cross-industry scope also extends to strategic consulting for a nonprofit sports organization—where he guided a website redesign, social media rollout, and content strategy—as well as digital event promotion, live broadcast technical management, and community outreach.
Underpinning his strategic acumen is a strong editorial foundation rooted in a Bachelor of Arts in Literature with a specialization in Creative Writing. This academic background, reinforced by continuous training in performance copywriting, marketing automation, paid acquisition, and digital launch strategies, enables him to produce resonant, narrative-driven copy that converts. His passion for editorial leadership is further demonstrated by his work founding and managing an independent digital magazine spotlighting Filipino creatives, where he personally conducted over 70 in-depth artist and industry interviews.
Technically versatile, Francis works fluently across advertising platforms (Facebook Ads Manager, Facebook Business Manager), design software (Adobe Photoshop, Illustrator, Canva), content management systems (WordPress), and marketing automation and workflow tools like Mailchimp, Asana, and ClickUp. Blending creative content craft with robust paid and organic campaign execution, he offers a comprehensive skill set ideally suited for driving social media strategy, content marketing, and sustained audience engagement.