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Sep 20
SEO Specialist Australia: What to Look for When Hiring an SEO Specialist for Your Business

What to Look for When Hiring an SEO Specialist for Your Business

Before Acer Computers Australia experienced impressive growth, they faced several significant challenges in their digital strategy.

Like many large brands, Acer struggled with limited online visibility, which translated into fewer leads and a lower organic search presence. Their website wasn’t optimised effectively for search engines, Google ads wasn’t something in their roster of strategies, and they lacked a robust SEO strategy to capture relevant traffic.

This led to poor conversion rates, hindering their ability to compete effectively in the crowded tech market. Their pain point was clear—without a strong presence in search engine results, Acer was missing out on a massive pool of potential customers.

By leveraging the power of SEO, Acer was able to turn the situation around. They partnered with an SEO agency that conducted a full technical SEO audit and other SEO services, optimised their website for relevant keywords, and implemented a strategic content marketing plan.

This effort improved their website’s searchability, fixed technical issues, and boosted their visibility in organic search results. As a result, Acer Computers Australia experienced remarkable growth by harnessing the power of SEO, achieving a 287% increase in organic traffic and a surge in online sales.

This success story demonstrates the impact a well-executed SEO strategy can have on a business’s digital presence – and bottomline.

For most businesses with an online presence, an SEO specialist Australia trusts plays an important role in enhancing visibility and improving key performance indicators (KPIs), such as website traffic and customer acquisition.

However, choosing the right SEO specialist is essential for aligning your SEO strategy with long-term goals for sustainable growth through increased organic traffic.

An SEO specialist Australia working in front of two computer screens.

For most businesses with an online presence

So, what should you look for in an SEO specialist? Read on and find out.

Understanding SEO Basics

Whether you are aiming to boost organic traffic, improve domain authority, or enhance your KPIs, understanding the fundamentals of SEO will help you better evaluate your needs – and ultimately, the candidates who’ll apply to be your SEO specialist.

Defining the role of an SEO specialist.

An SEO specialist is responsible for optimising your website to improve its visibility on search engines, ultimately increasing your organic traffic and enhancing overall performance.

Key responsibilities include:

  • On-Page SEO. Making sure that content is optimised with relevant keywords, meta tags, headers, and internal links.
  • Off-Page SEO. Building quality backlinks to improve domain authority and search engine rankings.
  • Technical SEO. Performing a technical SEO audit, optimising site speed, implementing sitemaps, and schema markup to enhance crawlability.
  • Local SEO. Focusing on local SEO strategies to improve visibility in location-specific searches, which is particularly important for Australian businesses serving regional markets.

Importance of on-page, off-page, technical, and local SEO for businesses in Australia.

For Australian businesses, a holistic SEO approach that includes on-page, off-page, technical, and local SEO is crucial to staying competitive in the local market.

Here’s why each element matters:

1. On-Page SEO focuses on optimising the content and structure of your website. It includes elements like content optimisation (making sure that keywords are relevant and strategically placed) and meta tags (improving click-through rates by making your content more attractive to users and search engines).

Well-optimised on-page content helps improve search rankings and user engagement.

2. Off-Page SEO involves building your site’s authority and reputation through quality backlinks from credible sites. This can significantly improve your domain authority, boosting your overall search engine ranking.

Off-page SEO also includes social signals, reviews, and influencer marketing, all of which help increase your site’s visibility beyond the web pages themselves.

3. Technical SEO guarantees that your website is technically sound, making it easy for search engines to crawl and index your site. Critical aspects include site speed, mobile optimization, and secure HTTPS protocols.

Implementing sitemap and schema markup can further enhance your site’s visibility by making it easier for search engines to understand and display your content.

4. Local SEO is vital for businesses looking to target customers in specific geographical locations. With the help of a local SEO expert, your business can rank higher in location-based searches, ensuring that customers in your area can easily find you.

This is especially important for businesses with physical locations or service areas in Australia.

By implementing a well-rounded SEO strategy that includes these four elements, businesses can significantly improve their organic traffic, boost KPIs, and gain an edge over competitors in the Australian market.

Key Skills to Look For in an SEO Specialist

When hiring an SEO specialist for your business, it is important to evaluate a range of skills that will help boost your website’s performance.

These skills keep your SEO strategy comprehensive and results-driven, improving your overall KPIs and organic traffic.

An SEO specialist Australia surrounded by post-its about her tasks.

Key Skills to Look For in an SEO Specialist

Below are some of the essential skills you should prioritise when evaluating potential candidates.

Technical SEO Skills

A strong foundation in technical SEO keeps your website optimised for search engine crawling and indexing. Key technical skills to look for include:

  • Website Audits. The ability to perform comprehensive audits to identify areas that need improvement.
  • Crawl Errors. Experience in fixing crawl errors to guarantee search engines can easily access your website content.
  • Sitemap Creation. Knowledge of creating and updating sitemaps to improve your site’s structure and crawlability.
  • Schema Markup. Proficiency in implementing schema markup to help search engines understand your site’s content and improve visibility in rich snippets.
  • Site Speed and Mobile Optimisation. Ensuring that the site loads quickly and is optimised for mobile devices.

Content Optimisation Skills

Content optimisation plays a significant role in driving organic traffic and improving your search engine rankings. An SEO specialist should excel in:

  • Keyword Research. Identifying the right keywords to target based on search volume, competition, and relevance to your audience.
  • Content Optimisation. Enhancing content with strategic keyword placement and making sure it aligns with SEO best practices.
  • Meta Tags and Descriptions. Crafting effective meta tags and descriptions to increase click-through rates and improve rankings.
  • Internal Linking Strategies. Structuring internal links to distribute page authority and guide visitors through your site effectively.

Link-building is a crucial off-page SEO tactic that enhances your website’s authority. Look for an SEO specialist who understands:

  • Acquiring High-Quality Backlinks. Building high-quality backlinks from authoritative websites to improve your site’s credibility and rankings.
  • Improving Domain Authority. Implementing strategies to improve domain authority through natural and ethical link-building practices.
  • Outreach and Relationship Building. Ability to build relationships with other sites to create link-building opportunities.

Local SEO Knowledge

For businesses looking to target specific geographical areas in Australia, local SEO knowledge is essential. A specialist should be proficient in:

  • Google My Business. Optimising your Google My Business listing to improve local search visibility.
  • Local Citations. Building and managing local citations in directories to boost your online presence in local search results.
  • Geo-Targeted Keywords. Utilising geo-targeted keywords to attract customers from specific Australian regions.

Analytical and Reporting Skills

An effective SEO strategy requires continuous analysis and refinement based on data. A qualified SEO specialist should excel in:

  • KPIs and SEO Reports. Tracking and reporting on KPIs such as organic traffic, rankings, and conversions.
  • Organic Traffic Growth. Monitoring and reporting changes in organic traffic to assess the effectiveness of SEO efforts.
  • Bounce Rate. Identifying and addressing issues that cause high bounce rates allows visitors to remain engaged with your content.
  • Ranking Improvements. Regularly updating you on ranking improvements and adjusting strategies accordingly.

If the SEO specialist you hire possesses these essential skills, they are better-equipped to optimise your website’s performance and demonstrate measurable growth for its organic traffic and other relevant KPIs.

Candidates:

21

Filter by Role:

*Booking interviews depend on candidates' availability and interest.

All-inclusive Rate: USD $6.56/hr

Regulus

Candidate ID: 813732


ADVANCED

    WordPress Development, PHP, JavaScript, CSS...

INTERMEDIATE

    Shopify, Squarespace, jQuery Bootstrap, Laravel...

Employment Preferences

Availability:
Full Time Part Time
Preferred Timezone:
Australian Eastern Standard Time New Zealand Daylight Time US Eastern Standard Time UK London
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 6.56 per hour or $USD 568.28 per month

Full Time: $USD 6.56 per hour or $USD 1136.56 per month

Remote Staff Recruiter Comments

Reg has built a strong career over the past seven years as a Full Stack Developer and SEO Specialist, primarily supporting digital marketing, e-commerce, and technology agencies across the UAE, Canada, China, and the Philippines. He has progressively advanced from a Junior Technical SEO Specialist to a Full Stack Web Optimization Specialist, mastering both front-end and back-end web implementation, database management, and advanced SEO strategies. Operating extensively in remote, independent environments, he has consistently demonstrated strong problem-solving skills, adaptability to diverse tech stacks, and a high degree of reliability in meeting project requirements.

Work Experience + Educational Background

  • Possesses over 7 years of relevant experience in full-stack web application development and search engine optimization.

  • Handled roles spanning Web Developer, SEO Manager & Analyst, and Full Stack Web Optimization Specialist for various international clients in the digital agency and tech sectors.

  • Graduated with a Bachelor of Science in Information Technology, majoring in Software Development and Multimedia & Web Design.

  • Key areas of expertise include:

    • Front-end and back-end implementation

    • Technical SEO, GEO, AIO, and AEO

    • Database-driven application development

    • Application debugging, troubleshooting, and website maintenance

    • Network administration and computer assembly (Cisco Certified)

Career Highlights / Relevant Projects

  • Successfully spearheaded web and SEO optimization strategies for multiple international tech and digital marketing firms, integrating complex front-end and back-end requirements to improve site performance.

  • Independently managed remote web application implementations, demonstrating high initiative and the ability to debug and troubleshoot technical issues effectively.

  • Developed a Database Grading System leveraging HTML, CSS, MySQL, and PHP to streamline academic data management.

  • Consistently resolved technical issues and optimized dynamic and static websites across diverse CMS platforms, adapting to distinct regional market requirements.

Skill Proficiency + Tech / Software Proficiency

  • Exhibits comprehensive proficiency in managing full-cycle web development and technical SEO operations, successfully applying these skills in independent, remote work environments.

  • Programming & Databases: PHP, JavaScript, HTML, CSS, JSON, jQuery, Node.js, MySQL, Java, C++, C#, Kotlin

  • Systems & CMS: WordPress, Shopify, Wix, Squarespace, Joomla, Laravel

  • SEO & Analytics: Technical/Local SEO, Link Building, Google Search Console (GSC), Google Analytics 4 (GA4), Web Audits

  • IT & Deployment: Website Hosting & Deployment, Migration, CMS Customization, Troubleshooting


Employment History

Full Stack Web Optimization Specialist

Industry:

Consulting (Business & Management)

Employment Period:

May 2025 to July 2026 (14 Months)

Duties and Responsibilities:

  • Developed and maintained websites through front-end and back-end development.
  • Implemented website features, updates, forms, buttons, and chatbot integrations.
  • Managed website hosting, domain configuration, migration, and deployment.
  • Performed technical SEO and on-page optimization to improve search engine visibility and rankings.
  • Conducted website maintenance, debugging, troubleshooting, and performance optimization.
  • Created and optimized blog content for SEO and organic search performance.
  • Managed and optimized websites using WordPress, Shopify, and Wix.
  • Worked with HTML, CSS, JavaScript, PHP, JSON, jQuery, and Node.js.

SEO Specialist

Industry:

Healthcare / Medical

Employment Period:

February 2025 to April 2025 (2 Months)

Duties and Responsibilities:

  • Performed on-page and technical SEO optimization across client websites.
  • Conducted keyword research and identified content optimization opportunities.
  • Created SEO-friendly blog articles, website content, and landing pages.
  • Optimized page titles, meta descriptions, headings, and internal linking.
  • Monitored organic traffic, search rankings, and website performance.
  • Used Google Search Console and Google Analytics 4 for SEO tracking and reporting.
  • Optimized websites using WordPress, Shopify, Wix, HTML, CSS, PHP, and JavaScript.

SEO Manager and Analyst

Industry:

Automobile / Automotive Ancillary / Vehicle

Employment Period:

November 2024 to February 2025 (2 Months)

Duties and Responsibilities:

  • Managed website optimization and SEO strategies to improve organic search performance.
  • Conducted keyword research, competitor analysis, and search opportunity assessments.
  • Performed technical SEO audits and implemented optimization recommendations.
  • Managed link-building activities to improve website authority and search visibility.
  • Optimized website content, metadata, internal linking, and site structure.
  • Monitored keyword rankings, organic traffic, and website performance.
  • Used Google Search Console and Google Analytics 4 for performance analysis and reporting.
  • Worked with WordPress, Shopify, Wix, HTML, CSS, PHP, and JavaScript.

Technical SEO and Link Builder

Industry:

Consulting (Business & Management)

Employment Period:

August 2024 to November 2024 (2 Months)

Duties and Responsibilities:

  • Conducted technical SEO audits to identify website issues and optimization opportunities.
  • Implemented on-page SEO improvements and website content optimization.
  • Managed link-building activities to improve backlink profiles and domain authority.
  • Optimized website structure, metadata, internal linking, and crawlability.
  • Monitored indexing, organic traffic, and search engine performance.
  • Used Google Search Console and Google Analytics 4 to track SEO results.
  • Identified technical issues affecting website visibility and implemented appropriate solutions.

Junior Technical SEO Specialist and Link Builder

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

August 2022 to August 2024 (24 Months)

Duties and Responsibilities:

  • Assisted with technical SEO audits and website optimization.
  • Implemented on-page SEO improvements, including metadata and content optimization
  • Conducted keyword research to identify relevant search opportunities.
  • Performed link-building activities to improve website authority.
  • Optimized website structure and internal linking.
  • Monitored website indexing, rankings, and organic search performance.
  • Identified SEO issues and assisted with implementing optimization solutions.

SEO Website Optimization

Industry:

Consulting (Business & Management)

Employment Period:

January 2019 to December 2020 (23 Months)

Duties and Responsibilities:

  • Performed website optimization to improve organic search visibility and rankings.
  • Implemented on-page SEO strategies, including title tags, meta descriptions, and heading optimization.
  • Conducted keyword research and competitor analysis.
  • Improved website content structure and internal linking.
  • dentified technical SEO issues affecting website performance and search visibility.
  • Monitored website performance and implemented ongoing SEO improvements.

SEO Web Developer

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

December 2018 to November 2019 (10 Months)

Duties and Responsibilities:

  • Developed and optimized websites while following SEO best practices. •Implemented front-end website improvements using HTML, CSS, and JavaScript.
  • Optimized website structure, navigation, and content organization.
  • Improved website performance, usability, and responsiveness. •Implemented on-page SEO elements, including metadata and heading structures.
  • Identified and resolved website issues affecting functionality and search engine visibility.
  • Applied technical SEO practices during website development and implementation.

Education History

Field of Study:

Computer Science/Information Technology

Major:

Software Development

Graduation Date:

January 1, 2022

Located In:

Philippines

License and Certification: :

N/A

Field of Study:

Art/Design/Creative Multimedia

Major:

Multimedia & Web Design

Graduation Date:

January 1, 2019

Located In:

Philippines

License and Certification: :

N/A


Skills

ADVANCED ★★★

    WordPress Development, PHP, JavaScript, CSS, HTML, WordPress, CSS to WordPress, SEO, SEO Audit,

INTERMEDIATE ★★

    ShopifySquarespacejQuery BootstrapLaravelNode.JS

Work at Home Capabilities:

  • Internet Bandwidth: Greater than 100mbps
  • Working Environment: Private Room
  • Speed Test Result: https://www.speedtest.net/result/19648202826
  • Internet Type: Fiber
  • Hardware Type: Laptop
  • Brand Name: Asus ROG
  • Processor: Core i7-9750H
  • Operating System: Windows 11

All-inclusive Rate: USD $14.99/hr

Kim

Candidate ID: 811146


ADVANCED

    HTML, CSS, PHP, JavaScript...

INTERMEDIATE

    CSS to WordPress, WordPress, WordPress Development, WordPress Plugin Development...

Employment Preferences

Availability:
Part Time Full Time
Preferred Timezone:
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 14.99 per hour or $USD 1299.39 per month

Full Time: $USD 14.99 per hour or $USD 2598.78 per month

Remote Staff Recruiter Comments

Kim brings 8 years of professional experience as a Web Developer, Frontend Web Developer, and Digital Optimisation Specialist across the IT and digital marketing industries. He holds a Bachelor of Science in Information Technology from Global Reciprocal College (2015–2019), where he earned both the Best in Practicum and the Outstanding Performance in Computer Studies Excellence Award.

In his daily work relevant to a WordPress Developer role, Kim excels at building, maintaining, and optimizing custom WordPress websites, including managing multi-site environments concurrently. He specializes in translating Figma, Adobe XD, and PSD designs into fully responsive, production-ready sites clean of heavy page builders by working directly with PHP, HTML5, CSS3, JavaScript, and jQuery. His technical toolkit includes deep expertise in theme and plugin customization, template hierarchy, Advanced Custom Fields (ACF/ACF Pro), Custom Post Types (CPT), and custom Gutenberg blocks.

Beyond core frontend development, Kim integrates complete technical and on-page SEO best practices into every build—managing heading structures, metadata, XML sitemaps, indexing controls, and tools like Yoast SEO. He routinely enhances site performance and Core Web Vitals through front-end code cleanup, asset management, image optimization, and caching strategies. Additionally, Kim configures analytics and tracking environments using Google Analytics (GA4), Google Search Console, and Google Tag Manager. His hands-on operational experience covers day-to-day website upkeep, routine maintenance, bug fixes, cross-browser QA testing, and ticket management via platforms like HubSpot, while using project management tools such as Asana and Teamwork to prioritize client updates and business-critical tasks.

 

1. Career Highlights / Relevant Projects

  • Successfully built custom, performant WordPress websites from the ground up by writing clean, semantic code (HTML/CSS/PHP) rather than relying on standard page builders.
  • Managed and maintained 10 to 20+ theme builders and multiple client WordPress websites concurrently, consistently preserving uptime, security, and performance standards.
  • End-to-end development-to-launch workflow capability, serving as a sole web developer capable of handling research, development, deployment, and post-launch maintenance.
  • Integrated technical SEO and web analytics directly into the site development lifecycle, configuring Google Search Console and GA4 to improve site indexation and online search visibility.
  • Collaborated directly with SEO and UX teams on Conversion Rate Optimization (CRO) initiatives to enhance user engagement and drive online lead generation.
  • Experienced in effectively communicating technical web concepts to non-technical business stakeholders and global clients.

 
2. Skill Proficiency + Tech / Software Proficiency

  • Languages & Markup: HTML5, CSS3, PHP, JavaScript (ES6+), jQuery
  • WordPress & Web Development: Custom Theme Development, Advanced Custom Fields (ACF / ACF Pro), Custom Post Types (CPT), Gutenberg / Custom Block Development, WooCommerce, Template Hierarchy, Hooks & Filters, Website Migration, Multi-Site Management
  • Page Builders: Elementor, Divi
  • Design-to-Code: Figma, Adobe XD, Adobe Photoshop (PSD)
  • SEO & Analytics Tools: Yoast SEO, Technical SEO, On-Page SEO, Core Web Vitals Optimization, Google Analytics (GA4), Google Search Console, Google Tag Manager
  • Ticketing & Project Management: HubSpot, Teamwork, Asana
  • Other Tools: Articulate Storyline


He can start immediately.


Employment History

Frontend Web Developer

Industry:

Computer / Information Technology (Software)

Employment Period:

November 2022 to July 2026 (44 Months)

Duties and Responsibilities:

  • Developed and maintained responsive WordPress websites using HTML5, CSS3, PHP, JavaScript, and jQuery.
  • Built flexible WordPress page structures using ACF, Custom Post Types, Gutenberg blocks, and reusable templates.
  • Customized WordPress themes, plugins, templates, and functionality according to design, content, and business requirements.
  • Implemented SEO-friendly page structures, heading hierarchy, metadata, image optimization, internal linking, and content organization.
  • Used Yoast SEO and WordPress SEO settings to manage title and meta optimization, XML sitemaps, and indexing controls.
  • Improved website performance through front-end optimization, image optimization, asset management, caching considerations, and Core Web Vitals-focused improvements.
  • Troubleshot responsive, frontend, WordPress, and browser compatibility issues while maintaining existing website functionality.
  • Translated Figma/PSD designs into responsive, production-ready WordPress pages.
  • Performed ongoing website maintenance, including content updates, plugin/theme updates, and bug fixes.
  • Coordinated with designers and stakeholders to ensure pixel-accurate implementation of approved designs.
  • Managed and maintained multiple WordPress websites concurrently, ensuring consistent performance, security, and uptime across all sites.
  • Set up and configured Google Analytics (GA4), Google Search Console, and Google Tag Manager to track site performance and support data-driven optimization.
  • Supported the SEO team on conversion rate optimization (CRO) and UX-focused improvements to enhance user engagement.

Web Developer

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

October 2019 to October 2022 (36 Months)

Duties and Responsibilities:

  • Converted PSD and Figma designs into responsive WordPress websites.
  • Handled both frontend and backend website development, maintenance, and troubleshooting.
  • Built and customized WordPress themes, templates, and website components.
  • Supported website structure, usability, performance, and SEO-friendly implementation.
  • Collaborated on UI/UX implementation and resolved frontend and backend issues.
  • Optimized on-page SEO elements including meta titles/descriptions, heading structure, and image ALT text.
  • Contributed to website performance improvements through image optimization and code clean-up.
  • Provided technical support and recurring maintenance for live client websites.

Frontend Developer

Industry:

Computer / Information Technology (Software)

Employment Period:

January 2019 to September 2019 (7 Months)

Duties and Responsibilities:

  • Created WordPress websites using Divi and Elementor theme builders.
  • Maintained WordPress websites and performed recurring content and technical updates.
  • Created e-learning modules using Articulate Storyline.
  • Assisted senior developers with responsive layout implementation and design-to-code conversion.
  • Performed basic troubleshooting and quality-assurance testing across browsers and devices.
  • Supported day-to-day website upkeep, including minor content edits and asset updates.

Education History

Field of Study:

Computer Science/Information Technology

Major:

Bank of Makati

Graduation Date:

January 1, 2019

Located In:

Philippines

License and Certification: :

N/A


Skills

ADVANCED ★★★

    HTML, CSS, PHP, JavaScript, Bootstrap, SEO, WordPress,

INTERMEDIATE ★★

    CSS to WordPressWordPressWordPress DevelopmentWordPress Plugin DevelopmentWordPress Theme Customization

Work at Home Capabilities:

  • Internet Bandwidth: Greater than 100mbps
  • Working Environment: Private Room
  • Speed Test Result: https://www.speedtest.net/result/19633623258
  • Internet Type: Fiber
  • Hardware Type: Desktop
  • Brand Name: AMD Ryzen 5
  • Processor: AMD Ryzen 5
  • Operating System: Windows 11

All-inclusive Rate: USD $11.24/hr

Patrick

Candidate ID: 667859


ADVANCED

    Facebook Ads, WordPress, Content Marketing, Computer graphics...

INTERMEDIATE

    IT Technical Support, Crypto...

Employment Preferences

Availability:
Full Time Part Time
Preferred Timezone:
Australian Central Standard Time Australian Western Standard Time Australian Eastern Standard Time
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 11.24 per hour or $USD 974.45 per month

Full Time: $USD 11.24 per hour or $USD 1948.91 per month

Remote Staff Recruiter Comments

Patrick brings over seven years of hands-on experience in digital marketing, virtual assistance, and web administration, particularly within the legal services sector. His tenure as an all-around virtual assistant for a law firm showcases his proficiency in a broad spectrum of digital marketing responsibilities.

Technical Expertise and Experience:
  • Social Media Management: Comprehensive experience with platforms such as Facebook, LinkedIn, Instagram, and Twitter. His approach involves detailed planning using tools like Asana and eClincher, including content scheduling, graphic creation, and performance monitoring using analytics.
  • Campaign Strategy & Execution: Proficient in running targeted Facebook and Meta ad campaigns, using cost-per-click (CPC) and return on ad spend (ROAS) as primary performance indicators. He has leveraged tools such as Hootsuite, eClincher, and Go High Level (GHL) for campaign management and tracking.
  • Content Creation: Skilled in both graphic and basic video content production (Filmora, CapCut), as well as blog creation and SEO-oriented article generation using SEMrush and AI-assisted tools.
  • Client & Community Engagement: Patrick has hands-on experience with outreach strategies, including follow-ups, email marketing (SendGrid, GHL), and community-building efforts via internal intranet management.
  • Technical Adaptability: Demonstrated comfort with remote monitoring tools (similar to Time Doctor) and project management platforms.
Predictive Index Behavioral Profile - Collaborator

Strongest Behaviors
  • Unhurried and deliberate, stable and will do things using the established process; finds it difficult to change these systems. Dependable, consistent and needs familiar environments and coworkers to be most productive.
  • Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”
  • Methodical, steady, and even-paced; loses productivity when interrupted.
  • Socially-focused, naturally empathizes with people, easily seeing their point of view or understanding their emotions. Positive, non-threatening communication.
  • Teaches and shares; often working collaboratively with others to help in any capacity.
  • Accommodating; most comfortable working with others, often puts team/company goals before personal goals. Promotes teamwork by actively sharing authority.
Behavioral Summary

Patrick is a warm, informal, outgoing, and congenial person who gets along comfortably with most people, meets new people easily and enjoys doing so, and works as well in group situations as well as one-on-one. A persistent, eager helper; has the kind of comfort with intangibles required to do work requiring an intuitive understanding of others’ viewpoints and feelings.

This individual is able to reach and stimulate others while being aware of and sympathetically interested in their needs. Unselfish and derives satisfaction from doing things for other people and being liked and appreciated by them for doing so.


Employment History

Quality Supervisor

Industry:

Computer / Information Technology (Hardware)

Employment Period:

March 2009 to January 2016 (81 Months)

Duties and Responsibilities:

  • Provides coaching to Support Professionals for excellent customer service andtechnical resolution. Dell North American Support – Commercial ProSupport, Workstation Voice/Chat,SMB, CBG and YTT Consumer Lines of Business.
  • Facilitated internal call calibration/monitoring, client and team manage rcalibration sessions.
  • Subject matter expert for Dell Quality Procedures and Policies
  • A proven team player – to partner with site operations and to lead neededmetrics.
  • Developing rapport and strong working relationships with internal operations.(team managers and site quality manager)
  • Implemented site-based leadership’s quality coaching assessment processes.

Digital Marketing Specialist

Industry:

Law / Legal

Employment Period:

July 2018 to April 2025 (81 Months)

Duties and Responsibilities:

  • Develop and execute online marketing strategies to drive brand growth and engagement 
  • Manage and optimize social media platforms to build audience connections and increase follower base. 
  • Create and monitor Facebook ad campaigns for maximum reach, targeting, and conversion. 
  • Created social media/blog/marketing graphics for the firm - using AI tools 
  • Drafted SEO optimized blog articles in WordPress platform. 
  • Social Media Management & Content Creation 
  • Facebook Ads & Campaign Optimization 
  • SEMRUSH Data Analytics & Performance Tracking 
  • Graphics Design and Video Editing
Achievements:
  • Successfully increased brand visibility and engagement by implementing tailored social media strategies. 
  • Achieved high ROI on Facebook ads by refining targeting and ad creatives. 
  • Finished billboard projects, subway signages and marketing paraphernalia for the firm. 
  • Initiated good organic website content traffic using targeted keyword-based content research. 
  • Succesfully launched the firm’s internal INTRANET using HubSPot.

Education History

Field of Study:

Computer Science/Information Technology

Major:

Information Technology

Graduation Date:

December 31, 2000

Located In:

Philippines

License and Certification: :

CCNA 2012


Skills

ADVANCED ★★★

    Facebook Ads, WordPress, Content Marketing, Computer graphics, Video Ads, Social Media Management, Social Media Marketing, Social Media Optimization, Adobe Photoshop,

INTERMEDIATE ★★

    IT Technical SupportCrypto

Work at Home Capabilities:

  • Internet Bandwidth: Greater than 100mbps
  • Working Environment: Private Room
  • Speed Test Result: https://www.speedtest.net/result/17737634932
  • Internet Type: Fiber
  • Hardware Type: Laptop
  • Brand Name: Acer Nitro
  • Processor: i5 13th Gen
  • Operating System: Windows 11

All-inclusive Rate: USD $14.06/hr

Paul

Candidate ID: 566754


ADVANCED

    Digital Marketing, Facebook Ads, Google AdWords, Google Analytics...

INTERMEDIATE

    Digital Marketing, Social Media Management, Social Media Marketing...

Employment Preferences

Availability:
Part Time Full Time
Preferred Timezone:
Australian Western Standard Time Australian Central Standard Time Australian Eastern Standard Time
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 14.06 per hour or $USD 1218.16 per month

Full Time: $USD 14.06 per hour or $USD 2436.31 per month

Remote Staff Recruiter Comments

Paul John "PJ" is a Digital Marketing Specialist with over 10 years of experience specializing in paid media strategy, campaign management, and digital marketing execution across multiple industries. He has built his expertise through digital marketing agencies, in-house roles, and freelance consulting, managing campaigns for clients in the Philippines, the US, Canada, Australia, and New Zealand. His core strength lies in developing and executing data-driven paid advertising strategies across Meta, Google, LinkedIn, TikTok, Reddit, Snapchat, and other digital platforms. Throughout his career, he has worked with businesses ranging from SMEs and nonprofits to SaaS companies, healthcare, real estate, pharmaceutical, retail, and IT security organizations.


Core Skillset
  • Digital Marketing Strategy
  • Paid Media Strategy & Media Buying
  • Google Ads Campaign Management
  • Meta (Facebook & Instagram) Advertising
  • LinkedIn Advertising
  • TikTok Ads
  • Reddit Ads
  • Snapchat Ads
  • Twitter/X Ads
  • Lead Generation Campaigns
  • Brand Awareness Campaigns
  • Conversion Funnel Planning
  • Campaign Planning & Budget Allocation
  • Google Search Campaigns
  • PPC Advertising
  • SEO & SEO Content Writing
  • Social Media Marketing
  • Campaign Messaging & Positioning
  • Digital Marketing Analytics & Reporting
  • Client Consultation & Marketing Strategy
  • Cross-functional Collaboration
  • Team Leadership & People Management
  • Agency & Client Relationship Management

Tools & Platforms

  • Google Ads
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • TikTok Ads Manager
  • Reddit Ads
  • Snapchat Ads
  • Google Analytics (implied through campaign reporting)
  • Various SEO and paid media tools

Industry Experience

  • Renewable Energy
  • SaaS
  • IT & Software
  • Real Estate
  • Healthcare / Medical Clinics
  • Pharmaceutical
  • Nonprofit Organizations
  • Food & Beverage
  • Retail
  • Personal Care & Beauty
  • Sports & Lifestyle
  • Professional Services
  • SMEs & Local Businesses

Summary of Work Experience

Paul began his digital marketing career in 2015 as a Junior SEO Content Writer before transitioning into paid media, where he developed extensive experience in Google Ads and Meta advertising. As his career progressed, he specialized in media planning, campaign strategy, and media buying while working with several digital marketing agencies.

He managed digital campaigns for a wide variety of industries, including pharmaceutical, quick-service restaurants, personal care, and SMEs. During his agency career, he also gained early experience with TikTok advertising as the platform became available to agencies.

Paul later advanced into a leadership role as the Head of the Digital Marketing Team for a US-focused real estate marketing agency, where he managed a team delivering SEO, PPC, and social media marketing services to real estate clients across the US West Coast.

In 2022, he transitioned into freelancing and consulting, supporting international clients across the US, Canada, Australia, and New Zealand. His freelance portfolio includes:

  • Managing organic social media and SEO for a US nonprofit organization.
  • Handling Meta and Google advertising campaigns for a medical clinic in Alaska focused on appointment bookings and website traffic.
  • Managing paid social campaigns across Meta, TikTok, Reddit, and Snapchat for a major enterprise client while working with a leading media agency.
  • Leading end-to-end digital marketing initiatives for a Canadian SaaS company, collaborating closely with creative teams and customer success managers to develop campaign messaging and execute LinkedIn and Google Search lead generation campaigns.
  • Serving as a Paid Ads Strategist for a New Zealand marketing consultancy, developing paid search strategies for clients across healthcare, retail, software security, and consumer products before campaign execution was handed over to the delivery team.

His primary specialization is paid media operations, media buying, and campaign strategy, although he also possesses working knowledge of SEO, content marketing, and social media management. Rather than focusing solely on campaign execution, he emphasizes aligning marketing initiatives with business objectives, managing budgets strategically, and designing full-funnel marketing campaigns that balance brand awareness, engagement, lead generation, and long-term conversions.

Paul John is a highly experienced Full-Stack Digital Marketing Specialist with over 9 years of experience across SEO, SEM, paid ads, email campaigns, and digital strategy. He has worked across various industries including SaaS, IT services, real estate, pharma, B2B, FMCG, and nonprofits. His hybrid background spans agency, in-house, and freelance roles, allowing him to deliver high-impact, performance-driven marketing solutions across multiple platforms.

1. Career Highlights / Relevant Projects
  • Started in SEO content writing before expanding into full-spectrum digital marketing including Google Ads, Meta Ads, Reddit Ads, and LinkedIn Campaigns—managing both B2B and B2C campaigns end-to-end.

  • Led campaign strategy and execution for real estate, SaaS, and IT clients, performing keyword research, landing page mapping, A/B testing, and ad optimization based on platform data and user behavior.

  • Formerly led SEO, PPC, and social media teams at a digital agency, overseeing strategy, team management, and campaign planning aligned with client SLAs.

  • Currently supports part-time lead generation campaigns and project management for an IT services business, running Google and LinkedIn Ads within the HubSpot ecosystem.

  • Demonstrated strong experience in campaign performance tracking, budget optimization, and cross-platform reporting using data from Google Analytics, Search Console, and ad managers.

  • Experience working with brands across industries including QSR, publishing, FMCG, pharma, personal care, and nonprofit organizations in the US, Canada, Australia, and the Philippines.


2. Skill Proficiency + Tech / Software Proficiency

Skill Proficiency: On-page SEO, SEM, media buying, campaign strategy, lead generation, content planning, email marketing, HubSpot automation, keyword research, paid ads optimization, and performance reporting.

Tech / Software Proficiency: Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, HubSpot, Canva, SEMrush (past), Ubersuggest, Reddit Ads, LinkedIn Campaign Manager, Microsoft Office.

Certifications: Holds past certifications in Google Ads (Search, Display, Video), Meta Media Planner & Buyer (until 2020), Reddit Ads, and HubSpot Marketing Automation. Though some certifications have expired, his knowledge remains up to date through continued campaign work.

He is available to start immediately. 

Predictive Index Behavioral Profile: Captain

Strongest Bahaviors:

  • Proactivity, assertiveness, and sense of urgency in driving to reach personal goals. Openly challenges the world.
  • Independent in putting forth their own ideas, which are often innovative and, if implemented, cause change. Resourcefully works through or around anything blocking completion of what they want to accomplish; aggressive when challenged.
  • Relatively quick in connecting to others; reasonably open and sharing. Builds and leverages relationships to get work done.
Behavioral Summary: 

Paul John
is a confident, independent self-starter with competitive drive, initiative, a sense of urgency, and the ability to make decisions and take responsibility for them. Can react and adjust quickly to changing conditions and come up with ideas for dealing with them.
 
Experience: Paul has 6 years of cumulative experience in PPC and Google Ads, with a focus on campaign management and on-page SEO. He has managed campaigns across various industries, including pharmaceuticals, QSR, personal care, med spa, SaaS, and furniture, and has some experience with CRM integration, though limited.
Software Proficiency: Skilled in Google Ads and basic CRM tools, with limited exposure to technical SEO (primarily on-page SEO) and no experience in backend optimizations or advanced technical SEO adjustments.
Specialization: Paul’s expertise lies in creating and optimizing PPC campaigns, particularly within Google Ads. His approach includes goal setting, audience analysis, budget planning, ad copy creation, structured ad group setup, and performance monitoring, all aimed at improving metrics like click-through rate and landing page relevance.
Strengths: Paul excels in PPC strategy and performance improvement through quality score optimization, ad fatigue management, and landing page adjustments, utilizing data-driven insights to refine keyword strategies and ad relevancy.
Home Office Setup: He operates from a remote-ready setup with a MacBook Pro M2, dual monitors, a 150 Mbps Globe broadband connection, and mobile data backup, allowing him flexibility and reliability for remote work.
 

Employment History

Digital Marketing Manager

Industry:

Computer / Information Technology (Software)

Employment Period:

September 2022 to April 2025 (31 Months)

Duties and Responsibilities:

  • Managed full growth marketing operations: ran Google Ads, LinkedIn Ads, and Bing Ads lead-gen campaigns while optimizing HubSpot email/drip sequences to nurture prospects through the funnel.
  • Optimized landing pages on HubSpot for conversion rate improvement; supported inbound demand generation through on-page SEO and content strategy.
  • Maintained and grew brand presence via Google Business Profile, G2, and Capterra — driving review-based discovery and organic inbound leads.
  • Planned and promoted Zoom webinars as a top-of-funnel acquisition channel, coordinating end-to-end execution from registration to post-event nurture.

Paid Social Executive

Industry:

Computer / Information Technology (Software)

Employment Period:

March 2023 to February 2024 (11 Months)

Duties and Responsibilities:

  • Manages Meta, Snapchat, Reddit & TikTok Paid Campaigns of Subway Canada
  • Monitoring Campaigns, and campaign monitoring for Subway Canada.
  • Lead the Social paid campaign for Subway which is Full-funnel (Awareness to Online sales) 

Digital Marketing Manager

Industry:

Consulting (Business & Management)

Employment Period:

March 2022 to April 2023 (13 Months)

Duties and Responsibilities:

  • Responsible for spearheading Google Search for Leads Gen
  • Responsible for Google Business Profile update.
  • Ad hoc Facebook Ads (Awareness to Leads Gen) Experienced in Brand Awareness, Traffic, and Lead Campaigns in FB, Google, LinkedIn for local and few US clients.
  • Manages the production team (SEO, PPC, Socials) on a daily basis.
  • Strategy-building for VVIP clients
  • Deliver SEO service and Leads Gen ppc campaign to Reators / real-estate agents in the west-coast area

Senior Media Manager

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

July 2016 to February 2021 (55 Months)

Duties and Responsibilities:

  • Responsible for Digital Media Strategy and Paid Media Plan for Business Development team (pitches) and assigned brands.
  • Responsible for Ad Ops (mounting & buying) for assigned brands.
  • Campaign reporting and analysis.
  • Experienced in Brand Awareness, Traffic, and Lead Campaigns in FB and Google for local clients.

Media Officer

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

February 2018 to June 2020 (28 Months)

Duties and Responsibilities:

  • Responsible for Paid Media Plan for assigned brands.
  • Responsible for Ad Ops (mounting & buying) for assigned brands.
  • Campaign reporting and analysis.
  • Specialised in R&F (brand awareness) campaign in Facebook and Google for local clients. 

Marketing Officer

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

April 2016 to January 2018 (21 Months)

Duties and Responsibilities:

Responsible for Paid Ads and Leads Nurturing of Manila as an internal brand.

OIC for Marketing

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

March 2017 to December 2017 (9 Months)

Duties and Responsibilities:

Meet clients for campaign briefing with the sales team.

Senior Content Writer

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

October 2015 to March 2016 (5 Months)

Duties and Responsibilities:

  • Responsible for copywriting for blog articles for assigned clients.
  • Responsible for social media calendar creation for assigned clients.
  • Responsible for Ads mounting (Facebook page likes, reach and Google search PPC)
  • Responsible for creating TDKH for on-page SEO
  • Responsible for Keyword Planning Ads Reporting and Google Analytics reporting for SEO clients.

Content Writer

Industry:

Accounting / Audit / Tax

Employment Period:

April 2015 to September 2015 (5 Months)

Duties and Responsibilities:

  • Responsible for copywriting for blog articles for assigned clients.
  • Responsible for social media calendar creation for assigned clients.
  • Responsible for creating TDKH for on-page SEO
  • Responsible for Keyword Planning Google Analytics reporting for SEO clients. 

Marketing Associate

Industry:

Electrical & Electronics

Employment Period:

January 2015 to March 2015 (2 Months)

Duties and Responsibilities:

  • Product Management
  • Social Media

Junior Business Dev Manager

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

October 2014 to December 2014 (2 Months)

Duties and Responsibilities:

Brand Activation

Marketing Assistant Marketing Associate

Industry:

Manufacturing / Production

Employment Period:

September 2011 to September 2014 (36 Months)

Duties and Responsibilities:

  • Brand Marketing 
  • Brand Management for the Flagship brands.
  • Traditional Ad Buying
  • Magazine, News Paper, OOH & Cinema Ads

FULL STACK DIGITAL MARKETER

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

October 2022 to April 2025 (30 Months)

Duties and Responsibilities:

  • Running Google Ads. LinkedIn and Reddit Ads (Leads Generation) |
  • Responsible for Google Business Profile, G2 and Capterra update.
  • Ad hoc Facebook Ads (Awareness to Leads-Gen) |
  • Running Email / Drip Campaign on HubSpot
  • Landing page optimization on HubSpot
  • Zoom webinar marketing
  • On-page SEO optimization

Paid Social Executive

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

March 2023 to February 2024 (11 Months)

Duties and Responsibilities:

  • Led full-funnel paid social strategy and execution for Subway Canada across Meta, Snapchat, TikTok, and Reddit — awareness through online sales and conversion tracking.
  • Managed campaign pacing, budget allocation, and performance benchmarking; delivered regular stakeholder reports translating data into growth-oriented recommendations.
  • Drove measurable improvement in campaign efficiency by continuously testing creative, audience segments, and platform-specific optimizations.

Freelance Digital Marketing Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

March 2022 to April 2023 (12 Months)

Duties and Responsibilities:

  • Spearheaded Google Search lead generation campaigns for local and US-based clients; managed Facebook, LinkedIn, and Google advertising on a project basis.
  • Ran full-funnel brand awareness, traffic, and conversion campaigns — demonstrating versatility across platforms and client verticals.

Digital Marketing Manager

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

March 2021 to September 2022 (17 Months)

Duties and Responsibilities:

  • Led a cross-functional production team (SEO, PPC, Social) on a daily basis — setting priorities, reviewing deliverables, and ensuring campaign quality for the Internet Marketing Division.
  • Developed growth strategies for VVIP client accounts, aligning channel mix and budget to client-specific revenue targets.
  • Delivered Google Ads lead generation campaigns targeting US west-coast real estate agents, demonstrating ability to scale campaigns in competitive international markets.

Senior Media Manager

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

February 2018 to June 2020 (28 Months)

Duties and Responsibilities:

  • Responsible for Digital Media Strategy and Paid Media Plan for Business Development team (pitches) and assigned brands
  • Responsible for Ad Ops (mounting & buying) for assigned brands.
  • Campaign reporting and analysis.
  • Experienced in Brand Awareness, Traffic, and Lead Campaigns in FB and Google for local clients.
  • Media Officer
  • GetHooked 360 Inc. | Feb 2018 - June 2020
  • Responsible for Paid Media Plan for assigned brands
  • Responsible for Ad Ops (mounting & buying) for assigned brands.
  • Campaign reporting and analysis
  • Specialised in R&F (brand awareness) campaign in Facebook and Google for local clients.

Senior Content Writer

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

April 2018 to January 2018 (2 Months)

Duties and Responsibilities:

  • Responsible for Paid ads ads and leads Nurturing of Manila as an Internal Brand
  • Meet clients for campaign briefing with the sales team.

Paid Ads Specialist (Independent Contractor)

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

May 2025 to Present

Duties and Responsibilities:

  •   Develop and execute paid media growth strategies across Meta, Google, LinkedIn, and Reddit for multi-industry client portfolio — owning the full cycle from strategy through performance reporting.
  • Support B2B ABM execution for Diligent (governance SaaS) via 2X: manage LinkedIn campaigns across UKI, DACH, FRABELUX, and Middle East regions with rigorous QA/QC and naming convention frameworks.
  • •Build and maintain campaign tracking infrastructure including Excel trackers, 6Sense audience segments, and QC checklists to ensure consistent lead quality and budget efficiency.
  • Deliver actionable optimization recommendations that directly inform client growth decisions and next-quarter campaign scaling.

Education History

Field of Study:

Mass Communications

Major:

Broadcast Communication

Graduation Date:

December 31, 2010

Located In:

Philippines

License and Certification: :

Civil Service Professional License


Skills

ADVANCED ★★★

    Digital Marketing, Facebook Ads, Google AdWords, Google Analytics, Google Adwords Keyword Planner, Brand Management, Social Media Management, Social Media Marketing, Email Marketing,

INTERMEDIATE ★★

    Digital MarketingSocial Media ManagementSocial Media Marketing

Work at Home Capabilities:

  • Internet Bandwidth: Greater than 100mbps
  • Working Environment: Shared Room
  • Speed Test Result: https://www.speedtest.net/result/16395995628
  • Internet Type: Fiber
  • Hardware Type: Laptop
  • Brand Name: Mac Book Pro M2
  • Processor: silicon M2 chip
  • Operating System: MacOS X

All-inclusive Rate: USD $12.18/hr

Katrina

Candidate ID: 522091


ADVANCED

    SEO, Local SEO, Google Analytics, SEMrush...

INTERMEDIATE

    Adobe Photoshop, Canva, Elementor...

Employment Preferences

Availability:
Part Time
Preferred Timezone:
Australian Western Standard Time Australian Central Standard Time Australian Eastern Standard Time
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 12.18 per hour or $USD 1055.69 per month

Remote Staff Recruiter Comments

  • Kath is an SEO professional with more than 4 years of relevant experience. She holds a degree in Hospitality Management but decided to pursue a career in marketing. She had her very first client in March 2021 where she was an NFT Graphic Artist. Concurrently, she got hired in a legal staffing company in the US as an SEO Specialist. After this engagement, she was employed by an outsourcing agency and provided her SEO services to 3 clients in eCommerce, HVAC and plumbing, and training & consultancy based in the UK.
  • In 4 years, Kath undeniably became well-versed with the following:
    • On-page and off-page SEO
    • Technical Optimization
    • Guest posting
    • Website building and maintenance
    • Competitor analysis
    • Running PPC ad campaigns
    • Keyword research
    • White, gray, and black hat SEO
    • Social media marketing
    • Content creation and posting to both social media and website
    • Content planning
  • Some of her achievements so far are being able to rank two of her clients from 8th and 10th place to first rank in Google Search for consecutive months.
  • She created content like blogs and articles for landing pages with topics about plumbing, HVAC, machinery, wigs, medical, and construction.
  • For social media marketing, she used different platforms like Facebook, Instagram, X, and LinkedIn.
  • She used a variety of tools and applications such as WordPress, ElementorPro, Yoast SEO, Avada, SEMRush, AHREF, Onpage.ai, ChatGPT, Canva, Photoshop, Screaming Frog, Google Ads, Google Analytics, Google Search Console, SEO Minions, Keyword Everywhere, Google Document, ClickUp, Asana, Trello, Monday.com, Boxer, Slack, MS Teams, Hubstaff, Shopify, and Google Trends. She does not have prior experience using Go HighLevel but is excited to learn.
  • She can start immediately.
  • She is amenable to working on any shift, whether part-time or full-time.
Predictive Index Behavioral Profile - Guardian

Strongest Behaviors
  • Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
  • Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.
  • Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.
Behavioral Summary

A very conscientious and disciplined person; particularly careful, thorough, and accurate in their work. Katrina is exacting and strives to produce results that precisely meet the established goals. Works best where there are clear standards, expectations, reporting relationships and measurements for the work. Katrina will depend upon professional training, their own experience, or management leadership, to provide those standards and the structure needed for their work.

Given sufficient experience, they will produce work of high quality, giving close attention to the accuracy of details. Stable and dependable; consistent in their actions and, if necessary, has sufficient patience to do work of a repetitive nature. Believes in having, and following, well-defined processes and procedures.


Employment History

SEO Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

February 2022 to January 2025 (35 Months)

Duties and Responsibilities:

  • Manage and execute comprehensive SEO strategies for 25 to 35 client accounts, ranging from small business owners to large enterprises, ensuring measurable growth in search rankings, traffic, and conversions.
  • Conduct in-depth on-page optimization, including keyword research, metadata enhancement, internal linking strategies, and content structuring to improve website performance and user experience.
  • Develop high-quality, SEO-optimized content in collaboration with content teams, ensuring alignment with brand voice, audience intent, and best SEO practices.
  • Optimize Google Business Profile (GBP) listings, including category selection, keyword-rich descriptions, review management, and local citation building to enhance local search visibility.
  • Perform technical SEO audits and implement solutions to address site performance issues, indexability, crawlability, and mobile-friendliness, utilizing tools like Google Search Console, Screaming Frog, and SEMrush.
  • Monitor and analyze website performance using Google Analytics, Google Search Console, and third-party SEO tools, providing clients with actionable insights and data-driven recommendations.
  • Execute link-building and off-page SEO strategies, including guest posting, local citations, and outreach campaigns to strengthen domain authority and organic reach.

SEO Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

September 2022 to January 2024 (16 Months)

Duties and Responsibilities:

  • Conduct comprehensive website evaluations and develop strategic proposals to enhance online visibility and search engine performance.
  • Perform in-depth keyword research and competitive analysis to identify growth opportunities and improve organic search rankings.
  • Develop and execute content strategies, including planning, structuring, and optimizing WordPress articles to maximize customer engagement and brand authority.
  • Manage and maintain WordPress blog entries, ensuring high-quality, SEO-optimized content that aligns with industry best practices and audience interests.
  • Implement on-page and technical SEO improvements to enhance website performance, user experience, and search engine indexing.
  • Monitor and analyze website analytics, SEO metrics, and user behavior to refine strategies and improve overall digital marketing effectiveness.
  • Successfully improved the organization's search engine ranking from the second page to the second position on the SERP between October 2022 and March 2023.

SEO Specialist/Digital Marketer

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

January 2021 to October 2022 (21 Months)

Duties and Responsibilities:

  • Conducted comprehensive website assessments and developed strategic SEO proposals to enhance online visibility and lead generation.
  • Performed in-depth keyword research and competitive analysis to identify high-ranking opportunities and optimize website content for search engines.
  • Developed and executed a content strategy, including blog posts and Google My Business (GMB) updates, to improve customer engagement and local search rankings.
  • Managed and optimized WordPress blog content to ensure relevance, readability, and SEO effectiveness.
  • Published and scheduled Google My Business posts to increase customer interaction, drive traffic, and improve brand visibility.
  • Implemented on-page and off-page SEO strategies, including meta optimization, link-building, and technical SEO improvements.
  • Successfully elevated the company’s Google search ranking from 10th to 1st position within a span of three months through data-driven SEO tactics and continuous performance monitoring.
  • Monitored website analytics, tracked SEO performance, and provided data-driven insights to refine marketing strategies.

SEO Specialist/Digital Marketer

Industry:

Consumer Products / FMCG

Employment Period:

January 2021 to October 2022 (21 Months)

Duties and Responsibilities:

  • Conducted comprehensive website audits to identify technical and on-page SEO improvements, ensuring optimal site performance and search engine visibility.
  • Developed SEO-focused proposals with strategic recommendations for enhancing website structure, keyword targeting, and content optimization.
  • Performed in-depth keyword research and competitor analysis to identify market trends and opportunities, refining the company's digital strategy for better ranking and engagement.
  • Created and managed a content marketing strategy, including blog planning and execution, to improve organic traffic and customer engagement.
  • Oversaw Google My Business (GMB) profile optimization, including regular publishing of updates and posts to enhance local search visibility and customer engagement.
  • Managed and published SEO-friendly blog content on WordPress, ensuring alignment with best practices for readability, keyword optimization, and audience relevance.
  • Coordinated the team content calendar, aligning marketing efforts with business goals and ensuring timely execution of digital marketing initiatives.
  • Successfully improved the company’s search engine ranking from eighth to first place within three months, increasing website traffic and attracting their target customers.

NFT Graphic Artist

Industry:

Entertainment / Media

Employment Period:

March 2021 to August 2022 (17 Months)

Duties and Responsibilities:

  • Collaborated with a teammate to design and generate a collection of 1,000 unique NFT artworks for an international client.
  • Utilized digital illustration and generative art techniques to create high-quality, collectible assets.
  • Managed the end-to-end NFT creation process, from concept development and asset generation to metadata organization.
  • Listed and marketed the NFT collection on OpenSea, ensuring proper auction setup and visibility.
  • Engaged in client communication and project management, meeting deadlines and delivering according to client specifications.
  • Navigated the blockchain and NFT ecosystem, ensuring seamless minting, pricing strategies, and sales execution.
  • Received the opportunity through Twitter networking, highlighting expertise in community engagement and self-promotion in the Web3 space.

Education History

Field of Study:

Hospitality/Tourism/Hotel Management

Major:

Hospitality Management

Graduation Date:

August 8, 2022

Located In:

Philippines

License and Certification: :

N/A


Skills

ADVANCED ★★★

    SEO, Local SEO, Google Analytics, SEMrush, WordPress, SEO Tools, SEO Audit, Google Maps, Google Business Solutions,

INTERMEDIATE ★★

    Adobe PhotoshopCanvaElementor

Work at Home Capabilities:

  • Internet Bandwidth: Between 5mbps to 100mbps
  • Working Environment: Private Room
  • Speed Test Result: https://www.speedtest.net/result/15203865834
  • Internet Type: Fiber
  • Hardware Type: Laptop
  • Brand Name: Lenovo
  • Processor: Intel(R) Core(TM) i5-8300H CPU @ 2.30GHz 2.30 GHz
  • Operating System: Windows 11

All-inclusive Rate: USD $11.24/hr

Ergielyn

Candidate ID: 489365


ADVANCED

    Microsoft Office, Asana, Trello, Zendesk...

INTERMEDIATE

    Administrative Support...

Employment Preferences

Availability:
Full Time Part Time
Preferred Timezone:
Australian Western Standard Time Australian Central Standard Time Australian Eastern Standard Time New Zealand Daylight Time
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 9.37 per hour or $USD 811.98 per month

Full Time: $USD 11.24 per hour or $USD 1948.91 per month

Remote Staff Recruiter Comments

  • Edji has been working for almost 9 years in the real-real estate, health and wellness, educational institutions and, business process outsourcing handling telecommunications accounts where she supported the following tasks:
    • Account Management 
    • Project Management 
    • Executive Virtual Assistance
    • Email Marketing
    • Social Media Management 
    • Property Management
    • Technical Support
    • Billing and Retention
    • Lead Generation 
    • Customer Correspondence
    • Sales 
    • SEO
    • Video editing
    • Administrative tasks
  • As an Account/ Project Manager, she has been involved in doing 
    • Delegating of tasks for VA and back-end supports 
    • Creating Progress reports to be sent out to the client 
    • Making KPI measurements to keep the team on track with task 
    • Acting as POC for any concerns relating to project requirements 
    • Strategizing best practices in delivering the task 
    • Supporting the clients with needs and providing assistance with the completion of projects 
  • She has also knowledge with eCommerce designing and eCommerce eco system 
  • She gained 6 years in rental property management for short, mid and long term rentals.
  • She is proficient in using the following tools 
    • AirBnB
    • VRBO
    • Click up 
    • Asana 
    • Trello 
    • HubSpot
    • Notion 
    • AirTable 
    • Monday.com 
    • Loomly
    • Ring Central 
    • Slack 
    • Go Daddy 
    • WordPress
    • Basecamp
  • She can start asap, is amendable working any shifts, and open for any full-time or part-time role.
Predictive Index Profile - Altruist

https://www.predictiveindex.com/reference-profile/altruist/

Strongest Behaviors
  • Proactively connects quickly to others; open and sharing. Builds and leverages relationships to get work done.
  • Comfortably fluent and fast talk, in volume. Enthusiastically persuades and motivates others by considering their point of view and adjusting delivery.
  • Collaborative; usually works with and through others. Intuitive understanding of team cohesion, dynamics, and interpersonal relations.
  • Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.
Behavioral Summary
  • Ergielyn is an effective communicator, able to stimulate and motivate others while being aware of and responsive to their needs and concerns. Her congenial personality and friendly, interested attitude make them readily approachable. Ergielyn gets along easily with a wide variety of people.

    Her drive is directed at working with and for others. She derive particular satisfaction from doing things for others, the company, management, the team, and for the company’s customers. Cooperative and willing, this individual can be a particularly effective teacher and communicator of the company’s policies, programs, and systems.


Employment History

Customer Service / Sales Specialist

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

March 2014 to March 2015 (11 Months)

Duties and Responsibilities:

  • Processing orders, forms, applications, and requests.
  •  Keeping records of customer interactions, transactions, comments, and complaints.   Communicating     and     coordinating     with colleagues as necessary.
  •  Providing feedback on the efficiency of the customer service process. Website designing using GoDaddy Managing a team of junior customer service representatives. 
  • Ensure customer satisfaction and provide professional customer support.

Account Manager/ Customer Service

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

April 2015 to April 2016 (12 Months)

Duties and Responsibilities:

  • Maintaining a positive, empathetic, and professional attitude toward customers at all times.
  • Responding promptly to customer inquiries.
  • Communicating with customers through various channels.
  • Acknowledging     and     resolving     customer complaints. 
  • Knowing our products inside and out so that you can answer questions.

Technical Support Specialist Tier 2

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

March 2016 to May 2016 (1 Months)

Duties and Responsibilities:

  • Installation & configuration of a company’s computer hardware operating systems and applications.
  • Maintenance and monitoring of computer networks and systems.
  • Diagnosing and solving hardware or software faults.
  • Testing and evaluating new technology.
  • Responding to call-outs in a timely fashion.

Customer Service/Billing Retention

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

June 2017 to March 2018 (9 Months)

Duties and Responsibilities:

  • Answer customers' inquiries regarding their accounts.
  • Process a refund, renew a subscription, or cancel the subscription of the customer  Provide account details and information to customers.
  • Retain customers'  subscriptions via a rebuttal

Email Marketing Manager

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

April 2018 to August 2022 (52 Months)

Duties and Responsibilities:

  • Use Pitchbox for creating an email campaign
  • Create a strategy for lead generation 
  • Input keywords for SEO
  • Handle CRM and website admin task
  • Create a template for an email response
  • Track team's progress and ads
  • Create ads in google and Facebook

Community Manager/Social Media Manager

Industry:

Others

Employment Period:

March 2018 to August 2018 (5 Months)

Duties and Responsibilities:

  • Developed     graphics     in     Illustrator     and
  • Photoshop for various informational sites
  • Create IG reels and Tiktoks
  • Manage keap and create email broadcast
  • Use clickfunnel for sales landing pages
  • Website designing using GoDaddy
  • Create automation using zapier
  • Growth hacking for Instgram and Tiktok

Property Manager

Industry:

Property / Real Estate

Employment Period:

April 2022 to December 2022 (8 Months)

Duties and Responsibilities:

  • Answer calls and emails for guest inquiries and questions
  • Coordinate with utility, cleaners, and security if necessary
  • Assisted in admin and CRM management
  • Create a report for guest arrival
  • Send details to guests for their itinerary
  • Assure guest experience during their stay

Project Manager

Industry:

Property / Real Estate

Employment Period:

September 2019 to December 2021 (27 Months)

Duties and Responsibilities:

  • Handle acquisition and ensure that tasks will be delivered on time 
  • Provide timely assistants with back end and communicates effectively with the client regarding the progress of each project 
  • Troubleshoot CRM and dialers
  • Assigned leads to the acquisition
  • Create comparable and ARV
  • Create contract
  • Manage email campaign and SMS broadcast
  • Host trainings and meetings
  • Admin management for google sheet

Education History

Field of Study:

Psychology

Major:

Psychology

Graduation Date:

March 1, 2011

Located In:

Philippines

License and Certification: :

N/A

Field of Study:

Computer Science/Information Technology

Major:

Information Technology

Graduation Date:

January 2, 2011

Located In:

Philippines

License and Certification: :

N/A


Skills

ADVANCED ★★★

    Microsoft Office, Asana, Trello, Zendesk,

INTERMEDIATE ★★

    Administrative Support

Work at Home Capabilities:

  • Internet Bandwidth: Between 5mbps to 100mbps
  • Working Environment: Private Room
  • Speed Test Result: 230.79 mbps download; 200.08 mbps upload
  • Internet Type: Fiber
  • Hardware Type: Desktop
  • Brand Name: Customized
  • Processor: AMD Ryzen 5 3600 6-core processor 3.6 GHz
  • Operating System: Windows 10

All-inclusive Rate: USD $10.12/hr

Ronald

Candidate ID: 486426


ADVANCED

    Content Editing, Content Writing, SEO Writing, SEO...

INTERMEDIATE

    SEO, Keyword Research...

Employment Preferences

Availability:
Part Time Full Time
Preferred Timezone:
Hawaii Standard Time Alaska Standard Time US Pacific Standard Time US Mountain Standard Time US Central Standard Time US Eastern Standard Time UK London
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 8.90 per hour or $USD 771.37 per month

Full Time: $USD 10.12 per hour or $USD 1753.94 per month

Remote Staff Recruiter Comments

  • Arbi is a Mechanical Engineering graduate and has been working for 5 years now, with 4 years of writing experience. He worked with clients in the real estate, digital marketing and publishing industries. He was an SEO/SEM/Content Writer for an AU and US-based client and performed the following:
    • Keyword research
    • Proofreading
    • SEO content writing
    • Copywriting
    • Email marketing
  • Presently, he helps an e-commerce client with its website management for they recently migrated from WordPress to Ghost CMS. He works for around 15 to 20 hours each week for the task on a flexible schedule.
  • He is also knowledgeable in inbound marketing, content marketing, buying personas, content creation, lead generation, and sales funneling.
  • He wrote articles about arts, automotive, culture, food, and current events for the B2B and B2C markets.
  • He has done several blog articles, product descriptions, and product review 
  • His content ranges between 1500-3000 words per article.
  • He has also worked as SEO analyst where he checked content performance and generating reports for SEO contents 
  • He has used SnapSeed and Affinity for photomanipulation for images that needs to upload in blog post 
  • He has also been exposed to doing keyword research, on-page, and off-page optimization
  • He used AHREFS, SEMrush, Google Search Console and Analytics, Surfer SEO, Screaming Frog, Jasper AI, WordPress, Ghost, Wix, Jira, Basecamp, Square Space, Click Up, Asana, Trello, Slack, MS Teams, and Google Workspace
  • He can start immediately and is amenable to working in any time zone.
Predictive Index Behavioral Profile - Collaborator

Strongest Behaviors
  • Accommodating; most comfortable working with others, often puts team/company goals before personal goals. Promotes teamwork by actively sharing authority.
  • Methodical, steady, and even-paced; loses productivity when interrupted.
  • Socially informal, extroverted, and outgoing; gets familiar quickly. Communicates in an uninhibited, lively, and adaptable manner, drawing others into the conversation.
Behavioral Summary
 

Ronald Arvhie is a warm, informal, outgoing, and congenial person who gets along comfortably with most people, meets new people easily and enjoys doing so, and works as well in group situations as well as one-on-one. A persistent, eager helper; has the kind of comfort with intangibles required to do work requiring an intuitive understanding of others’ viewpoints and feelings.

Informal and a little offhand in style; fairly casual about the exact standards or policies of the company’s book or the precise accuracy of the details of their own work, preferring to delegate details rather freely, with loose follow-up. Has the kind of patience required to focus steadily on a consistent process over long periods of time and work which should primarily involve contact and communication with people rather than precise handling of details. While this individual is low-key in developing contacts with people, they’re cheerfully persistent in doing so.

Employment History

SEO/SEM and Content Writer

Industry:

Employment Period:

July 2022 to March 2023 (8 Months)

Duties and Responsibilities:

  • Written search engine optimized content using SEO best practices. Which includes but not limited to blog writing and backlinking.
  • Optimizing copies on client's website (page titles, Meta descriptions, h1s, alts, anchor text, etc.)
  • Extensive keyword research.
  • Rank analysis and content marketing strategy analysis.
  • Provided recommendations and execute strategies for keyword opportunities, content structuring, and other facets of organic search.
  • Measure and track site ranking factors, keywords, internal and external links, and site conten

SEO/SEM and Content Writer

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

January 2020 to January 2021 (12 Months)

Duties and Responsibilities:

  • Oversaw the overall content ideation from brainstorming to publishing including revisions and editing
  • Conducted keyword planning, keyword research, competitive analysis, and content audit.
  • Successful in reaching out to website administrators for link building and collaboration
  • Fact-checking and gathering of information to create fact-based articles

SEO Ghostwriter

Industry:

Printing / Publishing

Employment Period:

February 2022 to February 2023 (12 Months)

Duties and Responsibilities:

  • Spearheaded the community-based content. A content ideation through social hearing
  • Collaborated with the content strategist in developing a workflow for needed contents
  • Stayed up-to-date with the latest news, tools, applications and best practices for SEO writing

SEO Content Write

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

April 2021 to October 2021 (6 Months)

Duties and Responsibilities:

  • Written landing pages, service pages, product pages and blogs.
  • Utilized the use of JasperAi and Surfer SEO for on-page optimization

SEO Writer

Industry:

Employment Period:

April 2022 to July 2022 (3 Months)

Duties and Responsibilities:

  • Written meta and product descriptions and landing pages

SEO Writer

Industry:

Grooming / Beauty / Fitness

Employment Period:

January 2022 to February 2022 (1 Months)

Duties and Responsibilities:

  • Created buyer's persona
  • Written landing pages, sales funnel, white papers, and social media copie

Freelance Website Manager

Industry:

Retail / Merchandise

Employment Period:

November 2023 to December 2023 (1 Months)

Duties and Responsibilities:

  • Website management - Ghost CMS

Education History

Field of Study:

Engineering (Mechanical)

Major:

Mechanical Engineering

Graduation Date:

May 1, 2018

Located In:

Philippines

License and Certification: :

N/A


Skills

ADVANCED ★★★

    Content Editing, Content Writing, SEO Writing, SEO, Technical Writing,

INTERMEDIATE ★★

    SEOKeyword Research

Work at Home Capabilities:

  • Internet Bandwidth: Between 5mbps to 100mbps
  • Working Environment: Private Room
  • Speed Test Result: https://www.speedtest.net/result/14389209738
  • Internet Type: Fiber
  • Hardware Type: Laptop
  • Brand Name: Macbook Pro
  • Processor: M2
  • Operating System: MacOS X

All-inclusive Rate: USD $11.24/hr

Morrys

Candidate ID: 462309


ADVANCED

    Writing, Content Writing, SEO Writing, Marketing Strategy...

INTERMEDIATE

    Facebook Ads, YouTube Marketing, YouTube, Ad Campaign...

Employment Preferences

Availability:
Part Time Full Time
Preferred Timezone:
Australian Western Standard Time Australian Central Standard Time Australian Eastern Standard Time New Zealand Daylight Time
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 11.24 per hour or $USD 974.45 per month

Full Time: $USD 11.24 per hour or $USD 1948.91 per month

Remote Staff Recruiter Comments

Morrys is an experienced brand communications and digital marketing professional with nine years of industry experience across digital marketing agencies, media and publishing organizations, consumer electronics, and telecommunications. He began his professional path in the digital marketing agency sector as a Content Marketing Specialist, where he authored comprehensive SEO-driven articles, co-developed digital content roadmaps, and executed webmaster outreach campaigns to secure brand visibility. Progressing into the print and digital publishing industry as a Growth Lead, he directed multi-channel growth experiments to expand audience reach, managed campaign workflows aligned with core brand identities, and conducted systematic competitor scans to uncover strategic acquisition channels. Currently operating as an independent SEO Specialist catering to varied clientele, he conducts end-to-end website audits, develops audience personas and conversion funnels, executes keyword research, and publishes targeted, fact-checked editorial content.

Throughout his career, Morrys has demonstrated key competencies in integrated marketing communications, data-informed audience acquisition, and content optimization. His core strengths center on translating qualitative research and quantitative analytics into actionable growth strategies, maintaining brand voice consistency across distributed channels, and implementing technical on-page SEO best practices. He holds a Bachelor of Arts in Communication Arts and continuously refines his technical capabilities through targeted professional training, including certifications and coursework in the fundamentals of digital marketing, advertising development and evaluation, and YouTube and SEO strategy.

He demonstrates strong technical proficiency with tools such as Google Analytics, CMS platforms, SEO research software, and standard remote collaboration suites. Given his current freelance arrangement, he possesses established remote work habits, autonomy, and schedule flexibility, making him readily adaptable to full-time remote engagements.


Employment History

Content Marketing Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

September 2013 to May 2014 (8 Months)

Duties and Responsibilities:

  • Supported SEO-driven content marketing efforts through article creation and outreach initiatives for link building.
  • Wrote SEO-focused articles to drive organic traffic.
  • Managed relationships with webmasters and content managers to support content distribution and link building.

Growth Lead

Industry:

Printing / Publishing

Employment Period:

November 2021 to August 2022 (9 Months)

Duties and Responsibilities:

  • Strengthened the brand’s SEO strategy through content optimization, keyword research, and content planning.
  • Optimized existing website content to improve search visibility. • Conducted keyword research to guide content creation and topic focus.
  • Recommended new content clusters and formats to improve ever-green content inventory and internal linking.

Content Writer

Industry:

Consulting (IT / Science / Engineering & Technical)

Employment Period:

September 2022 to December 2024 (27 Months)

Duties and Responsibilities:

  • Built the brand’s content marketing foundation by creating long-form articles on digitization, cybersecurity, and generative AI using internal sources.
  • Developed pillar pages and cluster content that improved search visibility.
  • Used ChatGPT to summarize survey data and research findings into key insights for content planning.
  • Wrote SEO content on AI, cybersecurity, and cloud migration tailored for CIOs, CISOs, and other tech leaders.
  • Used SEMrush to perform keyword research and improve content visibility in search results.
  • Published content on WordPress using SEO best practices to reach executive audiences.
  • Edited content for clarity, grammar, and originality using Grammarly to meet high editorial standards.
  • Consolidated insights from SEO articles for repurposing on Linkedin and newsletters.

Content Marketing Specialist

Industry:

Healthcare / Medical

Employment Period:

December 2024 to April 2025 (3 Months)

Duties and Responsibilities:

  • Supported content marketing by repurposing existing product materials for newsletters and LinkedIn.
  • Conducted SEO and visual audit to improve website traffic and engagement.
  • Recommended target keywords and content clusters using SE Ranking.
  • Wrote and published forms, Linkedin posts, and newsletters via HubSpot.
  • Monitored analytics on a weekly basis via HubSpot.

SEO Specialist

Industry:

Travel / Tourism

Employment Period:

January 2024 to September 2025 (19 Months)

Duties and Responsibilities:

  • Improved the brand’s SEO foundation through site audits, on-page fixes, and keyword recommendations aligned with its niche travel audience.
  • Conducted SEO audits using Screaming Frog to assess site performance and flag issues.
  • Implemented new on-page SEO fixes based on audit findings. • Improved existing optimizations to boost rankings and content clarity.
  • Enhanced internal linking in evergreen content to boost relevance and rankings.
  • Recommended main keyword targets using SEMrush which aligned with long-term brand messaging and audience focus.
  • Set up Open Graph Protocol and cleaned up homepage and site navigation.

SEO and Meta Ads Specialist

Industry:

Grooming / Beauty / Fitness

Employment Period:

June 2025 to November 2025 (4 Months)

Duties and Responsibilities:

  • Optimizes the clinic’s online visibility and lead generation through SEO, UX, and paid advertising improvements.
  • Currently leads the full website revamp
  • Improves site navigation and standardizes CTAs to create a smoother, more consistent booking experience.
  • Recommends and executes low-effort, high-impact SEO and UX fixes to capture local high-intent traffic.
  • Manages paid ads and targeting to improve ROAS. • Implements keyword targeting for local, treatment-specific, and problem-based searches.
  • Updates meta titles, descriptions, and internal linking for high-priority treatments.
  • Audits service and skin treatment pages to identify on-page SEO gaps.
  • Built and optimized the clinic's Google Business Profile.

Education History

Field of Study:

Mass Communications

Major:

Communication Arts

Graduation Date:

January 2, 2013

Located In:

Philippines

License and Certification: :

N/A


Skills

ADVANCED ★★★

    Writing, Content Writing, SEO Writing, Marketing Strategy, Research, Proofreading, Editing, Content strategy, Advertising, Technical Writing,

INTERMEDIATE ★★

    Facebook AdsYouTube MarketingYouTubeAd CampaignEmail Marketing

Work at Home Capabilities:

  • Internet Bandwidth: 25 Mbps
  • Working Environment: Private Room
  • Speed Test Result:
  • Internet Type: Fiber
  • Hardware Type: Desktop
  • Brand Name: My PC is custom built
  • Processor: Intel Core i7
  • Operating System: Windows 10

All-inclusive Rate: USD $9.37/hr

Ryan

Candidate ID: 462235


ADVANCED

    Content Marketing, Content Editing, Content Writing, Copywriting...

INTERMEDIATE

    Branding, WordPress, SEO, Advertising...

Employment Preferences

Availability:
Part Time
Preferred Timezone:
Australian Western Standard Time Australian Central Standard Time Australian Eastern Standard Time New Zealand Daylight Time
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 11.24 per hour or $USD 974.45 per month

Remote Staff Recruiter Comments

Ryan has been working for more than 15 years. His career started in a BPO as a customer service representative. He then moved to productions, did freelance videos and films, became a writer and segment producer on local tv, held a Communications Assistant Manager post in a non-bank financial services provider, and Content Marketing Officer in a real estate company. In 2020, he ventured into remote work and has been an admin assistant and content marketing consultant.

He is proficient in supporting the following:
  • Customer service
  • News writing
  • Internal (corporate) communications
  • Administration
  • Strategizing for content
  • Social media management
  • Content planning and marketing
  • Writing, editing, reviewing content
  • Project management
  • Creative direction
He wrote about different topics in real estate investing, lifestyle, travel, and food. His favorites are any topics related to design or architecture.

He is exposed to both B2C and B2B content creation.

He is adept with the following tools:
  • HubSpot
  • WordPress
  • Ahrefs
  • Sprout Social
  • Google Trends
  • Canva
  • Grammarly
  • MS Word
  • Google Docs
He holds a Content Marketing Certification from HubSpot Academy.

He can start after a week's notice.
He prefers working the day shift for any part-time or full-time position.
 

Predictive Index Behavioral Profile - Guardian

https://www.predictiveindex.com/reference-profile/guardian/

Strongest Behaviors:

  • Driven to protect the company against risk by thoroughly leveraging their background and strictly following “the book.”
  • Cautious; follows a well-established and proven plan to avoid making mistakes. Does the background research necessary to have proof to support decisions before action is taken.
  • Detail-oriented and accommodating; most comfortable working as part of a well-defined team for which they produce high-quality output and decisions.
Behavioral Summary: 

A very conscientious and disciplined person; particularly careful, thorough, and accurate in his work. Ryan is exacting and strives to produce results that precisely meet the established goals. Works best where there are clear standards, expectations, reporting relationships and measurements for the work. Ryan will depend upon professional training, his own experience, or management leadership, to provide those standards and the structure needed for their work.

Given sufficient experience, he will produce work of high quality, giving close attention to the accuracy of details. Stable and dependable; consistent in their actions and, if necessary, has sufficient patience to do work of a repetitive nature. Believes in having, and following, well-defined processes and procedures.


 

Employment History

Customer Service Representative

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

October 2004 to October 2005 (12 Months)

Duties and Responsibilities:

  • Promoted to email account program after 3 months
  • Handpicked as one of the peer trainers for a US-based satellite TV account

Production Assistant

Industry:

Entertainment / Media

Employment Period:

February 2006 to November 2007 (21 Months)

Duties and Responsibilities:

  • Supervised all logistical requirements for a small crew during out-of-town shoots
  • Supervised editing of episodes

Account Executive

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

November 2007 to March 2008 (4 Months)

Duties and Responsibilities:

  • Handled client servicing for 12 brands of a personal hygiene/cosmetics conglomerate.
  • Assisted in the development of above-the-line and below-the-line campaigns, including TV commercials, radio spots, billboards, in-store collaterals, among others.
  • Key projects include a baby powder brand launch with Lea Salonga and a makeup campaign with Anne Curtis.

Video Producer / Assistant Director

Industry:

Entertainment / Media

Employment Period:

March 2008 to February 2011 (35 Months)

Duties and Responsibilities:

  • Managed the entire production team and logistical requirements from pre- to post- production, including budget, schedule, sourcing, casting, and client servicing.

  • Key projects include a short film for Star Cinema, a music video for Spring Films, and marketing videos for corporate clients SM Prime and Mcdonald's. 

News Writer and Segment Producer

Industry:

Entertainment / Media

Employment Period:

February 2011 to September 2013 (31 Months)

Duties and Responsibilities:

  • Researched, wrote, produced, and supervised editing of daily news segments
  • Interviewed notable personalities for news segments
  • upervised and mentored junior writers on the team
  • Contributed feature articles to the company's news website, interaksyon.com and had a regular lifestyle column, What It's Like.

Communications Assistant Manager

Industry:

Banking / Financial Services

Employment Period:

December 2013 to June 2017 (42 Months)

Duties and Responsibilities:

  • Expanded the company's internal communication channels to include social media, SMS blast, and video channels

  • Partnered with HR to launch and sustain Gold Anvil Award-winning employee engagement campaigns

  • Wrote and produced content on a regular basis for the company's newsletters, events, and other channels.

  • Managed the story lineup and edited the bi-weekly e-newsletter sent to the entire organization.

  • Wrote speeches and messages on behalf of the Chairman and President/CEO.

  • Won 2 Gold Anvil Awards for projects spearheaded (Ninong Ceb FB Group and Isang Bangka Campaign)

Content Marketing Officer

Industry:

Property / Real Estate

Employment Period:

September 2017 to March 2020 (30 Months)

Duties and Responsibilities:

  • Supervised content creation for all digital properties such as website, blog, social media, and video production, as well as marketing collaterals.

  • Launched brand awareness and lifestyle-oriented campaigns such as CondoGoals (Instagram, Facebook and Youtube) and Inside Century (Youtube and Facebook)

  • Conceptualized and executed major brand and tactical campaigns with the brand marketing team, including TVCs with brand ambassador Pia Wurtzbach

  • Partnered with content creators, creative agencies, and online platforms such as Lamudi, InvestVine, GetCraft, Twenty Manila, Gleam Productions, Manila Man, among others.

  • As an individual contributor, reported directly to Creative Director, AVP for Marketing and VP for Corporate Communications.

Remote Admin Assistant

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

August 2020 to May 2022 (21 Months)

Duties and Responsibilities:

  • Reports directly to the Director of a Melbourne-based Real Estate and Property Management Firm
  • Solely responsible for the company's Human Resource processes, from induction to resignation.
  • Assists in property management tasks such as tenant applications and enquiries
  • Provides assistance for other ad hoc tasks such as supplier sourcing, company logistics, and other administrative tasks

Content Marketing Consultant

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

March 2020 to September 2022 (30 Months)

Duties and Responsibilities:

  • Launched an Australia-based digital marketing agency website
  • Launched a US-based business process outsourcing website
  • Launched a Philippine-based real estate company website, maintained the company's social media content, and provided content for the company's marketing initiatives

Education History

Field of Study:

Mass Communications

Major:

Film and AudioVisual Communication

Graduation Date:

February 1, 2011

Located In:

Philippines

License and Certification: :

Content Marketing Certification (06/2019 - Present)

  • HubSpot Academy
  • Certification updated as of Oct 2020


Skills

ADVANCED ★★★

    Content Marketing, Content Editing, Content Writing, Copywriting, Copy Editing, Social Media Management, Project Management,

INTERMEDIATE ★★

    BrandingWordPressSEOAdvertisingAdministrative Support

Work at Home Capabilities:

  • Internet Bandwidth: Between 5mbps to 100mbps
  • Working Environment: Private Room
  • Speed Test Result: https://www.speedtest.net/result/13723131482
  • Internet Type: Fiber
  • Hardware Type: Desktop
  • Brand Name: NA
  • Processor: Intel Core i5
  • Operating System: Windows 10

All-inclusive Rate: USD $11.24/hr

Jose

Candidate ID: 453393


ADVANCED

    Pay per click, Google Adwords Keyword Planner, Google AdWords, eCommerce...

INTERMEDIATE

    Google Analytics...

Employment Preferences

Availability:
Part Time
Preferred Timezone:
Australian Western Standard Time Australian Central Standard Time Australian Eastern Standard Time New Zealand Daylight Time UK London US Pacific Standard Time US Mountain Standard Time US Central Standard Time US Eastern Standard Time
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 11.24 per hour or $USD 974.45 per month

Remote Staff Recruiter Comments

Jose has been working for more than 10 years now. He is a graduate of Bachelor of Science in Information Technology.

He has the following certifications:
  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Shopping Ads Certification
  • Google Analytics

He started his career as a Project Engineer where he performed migration support for a financial institution. 

Due to the pandemic, he started venturing into digital marketing where he mastered on a few facets like par-per-skill advertising and social media marketing. He has done site audit, competitor research, creation of ad campaigns and implementing of the approved plan.

He is a experienced user of the following tools/software:
  • Harvest
  • Asana
  • HubSpot
  • LinkedIn Ads
  • Google Analytics
  • Google Tag Manager
  • Google Data Studio
  • Google Slide
  • Spifo
  • Semrush
  • Wordpress
  • MS Outlook
  • Teams
  • Slack
  • Skype
He is ready to start after 4-week notice. He is looking for opportunities in the morning shift, part-time and full-time.

Predictive Index Behavioral Profile - Artisan

https://www.predictiveindex.com/reference-profile/artisan/

Strongest Behaviors:

  • Private, serious, introspective, and reserved. Takes time to connect to and trust new people.
  • Focused; can concentrate on the task at hand for long periods. Quickly notices and understands technical matters more than social ones. Consistent and patiently thoughtful.
  • Works at a steady, unwavering pace; most comfortable with familiar processes, environments, and co-workers. Doesn’t easily change.
Behavioral Summary:

Jose is thoughtful, disciplined, and particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within his area of expertise. Works at a steady, even pace, leveraging his background for the betterment of the team, company, or customer.

With experience and/or training, he will develop a high level of specialized expertise. Serious and dedicated to the job and the company. His work pace is steady and even-keeled, and he's motivated by a real concern for getting work done thoroughly and correctly. Discipline and circumspect thinking will lend caution to his decision-making; Jose plans ahead, double checks, and follows up carefully on decisions and actions.





 

Employment History

SEO Outreach Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

November 2020 to January 2021 (2 Months)

Duties and Responsibilities:

  • Prospect and identify link placement opportunities
  • Conduct mass outreach/ follow-ups to secure link coverage
  • Coordinate with content writers for guest postings
  • Report leads to direct manager
  • Organize and facilitate client reports
  • Run Technical Audit on Company owned websites
  • Worked on Onsite SEO campaigns such as keyword research and blog content upload to help improve domain authority and increase website visibility
  • Worked with different sites to backlink back to blogs and articles and build authority
  • Updated company website to enhance user experience and improve website visibility

Freelance Digital Marketer

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

May 2020 to November 2020 (6 Months)

Duties and Responsibilities:

  • Strategized paid search campaigns to target relevant keywords and attract targeted audience
  • Scaled campaigns through increasing budget, pausing high CPA ad groups, keywords
  • Strategize entire funnel for top, middle, and bottom funnel through Branded campaigns, Non-Branded campaigns, and Display retargeting to capture audience at multiple parts of the funnel
  • Perform Market research to map our campaign strategy
  • Manage multiple paid search accounts with monthly budgets. Includes paid search and display campaigns
  • Created Facebook Ads and strategized for top, middle, and bottom of the funnel campaigns
  • Optimized campaigns by pausing nonperforming ads, ad sets, and broke apart ad sets by devices or demographics to find the best performing audience segments
  • Strategize & oversee execution of paid social media campaigns
  • Retarget website visitors with Facebook Ads Manager and keywords to optimize sales funnel and consumer journey

PPC Specialist

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

June 2021 to March 2023 (21 Months)

Duties and Responsibilities:

  • Perform daily account management of pay-per-click accounts on Google Ads, Bing and other search platforms for a variety of clients.
  • Research, plan, and create ad accounts
  • Generate weekly/monthly reports with analysis of campaign performance, and include recommendations for improvement
  • Identify current campaign optimization and expansion opportunities
  • PPC audit on new client's existing accounts.
  • Stay up to speed with trends and developments in the industry, particularly in PPC and search engine
  • Lead and act as a mentor for junior specialists
  •  Conduct necessary training and audits on junior specialists' accounts and provide feedback

Media Buyer

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

March 2023 to April 2025 (24 Months)

Duties and Responsibilities:

Demonstrated exemplary leadership as the primary overseer of Google Ads Accounts, with over $300k in monthly ad expenditure, ensuring maximum return on investment for clients. ● Efficiently and effectively managed a diverse portfolio of over 500 campaigns spanning multiple accounts, ensuring seamless execution and achieving exceptional results. ● Spearheaded strategic initiatives that led to an impressive 30% increase in the overall Conversion rate, driving significant revenue growth and amplifying the impact of digital advertising efforts ● Leveraged expertise in optimizing product feeds and leveraging advanced techniques, resulting in a remarkable 300% improvement in Return on Ad Spend (ROAS)

Education History

Field of Study:

Major:

Information Technology

Graduation Date:

January 2, 2006

Located In:

Philippines

License and Certification: :

N/A


Skills

ADVANCED ★★★

    Pay per click, Google Adwords Keyword Planner, Google AdWords, eCommerce,

INTERMEDIATE ★★

    Google Analytics

Work at Home Capabilities:

  • Internet Bandwidth: Between 5mbps to 100mbps
  • Working Environment: Private Room
  • Speed Test Result:
  • Internet Type: Fiber
  • Hardware Type: Laptop
  • Brand Name: Huawei
  • Processor: AMD Ryzen 7
  • Operating System: Windows 10

All-inclusive Rate: USD $7.96/hr

Djio

Candidate ID: 453389


ADVANCED

    SEO, SEO Audit, SEO Tools, SEO Writing...

INTERMEDIATE

    Data science, Agile Methodology, Scrum, Trello...

Employment Preferences

Availability:
Part Time Full Time
Preferred Timezone:
Australian Western Standard Time Australian Central Standard Time Australian Eastern Standard Time New Zealand Daylight Time US Pacific Standard Time US Mountain Standard Time US Central Standard Time US Eastern Standard Time UK London
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Part Time: $USD 7.96 per hour or $USD 690.13 per month

Full Time: $USD 7.96 per hour or $USD 1380.26 per month

Remote Staff Recruiter Comments

Djio is a results-driven Search Engine Optimization (SEO) Specialist and Content Strategist with over four years of professional experience across digital marketing, e-commerce, content publishing, and customer analytics environments. He holds a Bachelor of Science in Aeronautical Engineering and is a registered professional engineer, bringing a highly structured, analytical, and data-backed mindset to search visibility and website performance. His core competencies center on full-cycle SEO management, including advanced competitor gap analysis, technical site health auditing, keyword strategy, and off-page authority building.

In his digital marketing and content publishing roles, he routinely conducted comprehensive competitive analyses to direct organic search strategy and successfully overhauled web architecture by removing duplicate and orphan pages to eliminate indexing errors. His link-building initiatives and targeted keyword content production significantly improved search engine result rankings for specialized online storefronts. Earlier in his career within the business process outsourcing and customer analytics sector, he consistently maintained an elite 4+ completes-per-hour rate against a standard quota of 2.5 while achieving a 90%+ quality score, earning top-tier monthly agent and team performance honors.

Djio demonstrates strong technical proficiency with primary industry SEO platforms, including Ahrefs, Semrush, SE Ranking, and Majestic, alongside generative AI tooling such as Jasper.ai and project tracking software like Trello. He has further reinforced his domain expertise through specialized certifications in Link Building, Keyword Strategy, SEO Marketing Tools, and Local SEO. He is available for remote engagement and well-suited for roles requiring systematic, data-oriented search engine optimization and digital asset enhancement


Employment History

SEO Specialist

Industry:

Agricultural / Plantation / Poultry / Fisheries

Employment Period:

September 2021 to March 2022 (5 Months)

Duties and Responsibilities:

  • Conducted competitive analysis to aid in the formulation of an SEO strategy to close gaps and catch up or break away from fellow site competitors.
  • Developed and implemented effective SEO strategies using Ahrefs, SemRush, and Majestic among other SEO tools.
  • Reassembled the site as a whole, removed duplicate and ghost pages, and corrected errors that aren't common for all pages.

Web Content Writer / SEO Specialist

Industry:

Others

Employment Period:

January 2020 to September 2021 (20 Months)

Duties and Responsibilities:

  • Did keyword research and wrote SEO-optimized content, article, and blogs to improve the site's rankings on SERPs.
  • Administered Off-Page SEO, specifically link-building strategies such as guest posting and utilizing local business listings.
  • Maximized strategic approaches by closely monitoring performance and making necessary modifications.

Market Research Interviewer

Industry:

Call Center / IT-Enabled Services / BPO

Employment Period:

February 2018 to December 2019 (22 Months)

Duties and Responsibilities:

  • ●Conducted data research with respondents of mixed demographics on behalf of various companies.
  • Facilitated interviews and interacted with different companies' customers and collected data on their satisfaction, opinions, and feedback.
  • Accumulated a personal 4+ CPH(completes per hour) average stats on a center quota/standard of 2.5 CPH meanwhile maintaining a 90%+ score on quality which earned me and my team's award as one of the top 10 agents and the best team of the month respectively.

Education History

Field of Study:

Airline Operation/Airport Management

Major:

Aeronautical Engineering

Graduation Date:

April 2, 2019

Located In:

Philippines

License and Certification: :

N/A


Skills

ADVANCED ★★★

    SEO, SEO Audit, SEO Tools, SEO Writing, Link Building, Link Analysis, Backlinking, Google Docs, Google Sheets, Web Content Writing, Surveys, Tele Survey, Data Collection, Data Encoding, Data Entry, Outbound Survey, Local SEO, Engineering,

INTERMEDIATE ★★

    Data scienceAgile MethodologyScrumTrelloAsana

Work at Home Capabilities:

  • Internet Bandwidth: 25 Mbps
  • Working Environment: Private Room
  • Speed Test Result:
  • Internet Type: Fiber
  • Hardware Type: Desktop
  • Brand Name: Emaxx
  • Processor: AMD Ryzen 5
  • Operating System: Windows 10

All-inclusive Rate: USD $9.37/hr

Venus

Candidate ID: 446054


ADVANCED

    White Hat SEO, White hat...

INTERMEDIATE

    SEO, Local SEO, White Hat SEO, Technical SEO...

Employment Preferences

Availability:
Full Time
Preferred Timezone:
Australian Western Standard Time Australian Central Standard Time Australian Eastern Standard Time New Zealand Daylight Time UK London
Hourly & Monthly Rate:
(inclusive of service fee)

*Plus GST for Australian Businesses

Full Time: $USD 9.37 per hour or $USD 1623.97 per month

Remote Staff Recruiter Comments

  • Venus is a graduate of Bachelor's Degree in Computer Science and Information Technology.
  • She was a SEO Link Builder Team Leader in a marketing and promotion company where she was responsible for the following:
    • off page optimization
    • engage in guest blogging or posting of activities using guest blogging platforms
  • She then became a Key Accounts Specialist Representative where she became a customer service and served as the single point of contact for all service delivery issues.
  • She then went back to the digital world and became an SEO Strategist with another digital marketing firm. 
  • She is able to do the following tasks:
    • competitive analysis
    • plana and research SEO tactics and strategies
    • SEO experiments
    • prepares link plan for the link building team
    • performs white hat technique
    • technical SEO
    • on page optimization
    • off page optimization
  • She is proficient with the following tools:
    • AHREF
    • Google Search Console
    • Google Analytics
  • She is ready to start immediately.

Employment History

SEO Specialist Team Lead

Industry:

Advertising / Marketing / Promotion / PR

Employment Period:

March 2020 to April 2022 (25 Months)

Duties and Responsibilities:

 

  • Perform full website audit and identify SEO problems

  • Develop optimization strategies that increase the company's search engine results rankings

  • Perform full content audit 

  • Conduct keyword research and recommend keywords to target 

  • Track, report, and analyze site organic traffic and conversions based on the site’s Google Analytics

  • Develop SEO recommendations based on data-driven analysis (website architecture, content, linking)

  • Plan and research SEO tactics and strategies for client growth

  • Perform Competitive Analysis 

  • Perform SEO experiments 

  • Prepares Link Plan for the Link Building Team 

  • Review SEO recommendations provided by the Consulting Team members

  • Collaborate with colleagues from other departments (Link Building Team, Content Team, etc.)

  • Prepare SEO Consulting Team SOP's. 

  • Provide positive feedback to the clients

  • Develop SEO strategies that align with client business KPIs

  • Review and analyze client sites for areas that can be improved and optimized

Key Account Specialist

Industry:

Computer / Information Technology (Hardware)

Employment Period:

March 2019 to March 2020 (12 Months)

Duties and Responsibilities:

 

  • Serves as the single point of contact for all service delivery issues

  • Manages service calls placed by the account from break to fix, end to end.

  • Monitors, tracks, and reports monthly service delivery performance.

  • Develops and generates monthly service quality and performance metrics.

  • Presents monthly service performance metrics to the account at the executive level

  • Handles Customer satisfaction issues, determining root causes, develops action plans, implements changes, and follows through to resolution.

Senior SEO Specialist

Industry:

Employment Period:

May 2023 to September 2025 (28 Months)

Duties and Responsibilities:

Attention to detail Assist SEO Manager to measure & report on all aspects of SEO performance. Creativity Proactively identify opportunities for SEO growth (new Time management subcategories, product types, facets etc.), raising these with the SEO Manager. Search Engine Optimization Work with various teams to ensure the entire website and backend business processes follow SEO best practice. Google Analytics Identify potential opportunities via continuous competitor research that could improve our own SEO performance. Google Search Console Assist the SEO Manager and wider business in transitioning Screaming Frog from Magento 1 to Magento 2, identifying permanent improvements to the website. Chat GPT Conduct Technical SEO audits regularly with our partner digital agency, submitting these requests to relevant SGE & AI-Driven Search internal teams.

Industry:

Employment Period:

January 2023 to January 2023 (0 Months)

Duties and Responsibilities:

of the assigned website, including site structure, page structure, Adobe Analytics and internal linking structure; identifies and makes recommendations to further optimize each area. Magento, Wordpress Analyzes SEO traffic metrics such as search engine referrals and keyword rankings. Facebook Ads Recommend changes to website architecture, content, linking and other factors to improve SEO positions for E-commerce SEO target keywords. English Recommends content revisions to improve SEO and increase website visibility; changes may include incorporating new keywords and improving link strategies. Stay up-to-date with industry trends and algorithm updates to inform SEO strategies Monitoring website traffic, search results, and developing strategies. Collaborate with other team members to ensure that SEO initiatives align with overall marketing objectives Perform weekly SEO audits and communicate all recommendations to assigned developers and content writers.

SEO Analyst

Industry:

Employment Period:

July 2022 to July 2022 (0 Months)

Duties and Responsibilities:

April Ahrefs

SEO Specialist Team Lead

Industry:

Employment Period:

March 2020 to May 2022 (26 Months)

Duties and Responsibilities:

Perform full website audit and identify SEO problems Manage team of SEO specialists. Perform full content audit Conduct keyword research and recommend keywords to target Track, report, and analyze site organic traffic and conversions based on the site's Google Analytics Develop SEO recommendations based on data-driven analysis (website architecture, content, linking) Perform Competitive Analysis Prepares Link Plan for the Link Building Team Review SEO recommendations provided by the Consulting Team members Collaborate with colleagues from other departments (Link Building Team, Content Team, etc.) Prepare SEO Consulting Team SOP's. Provide positive feedback to the clients

Online Business English Communication Trainer

Industry:

Employment Period:

December 2017 to December 2018 (12 Months)

Duties and Responsibilities:

To teach Business English to Japanese professionals using the Bizmates methodology To guide Japanese professionals in their business communications concerns

Online English Teacher

Industry:

Employment Period:

January 2016 to August 2016 (7 Months)

Duties and Responsibilities:

Help students improve their listening, speaking, reading and writing skills in English. Plan and prepare lessons Conduct lessons through Skype Determine student's development and progress Present lessons and listen to student's questions attentively

Industry:

Employment Period:

June 2012 to December 2015 (42 Months)

Duties and Responsibilities:

Coordinate with SEO team in link building strategies Develop and implement link building strategy Engage in Guest blogging/posting activities using guest blogging platforms Engage in regular or manual outreach of high quality blogs/websites for link placement Management of content distribution and link prospecting Background checking of blogs/websites using Majestic SEO and SEOmoz Haggling with potential bloggers for a link placement

Customer Service Specialist

Industry:

Employment Period:

December 2008 to December 2011 (36 Months)

Duties and Responsibilities:

Assist IT Technicians in activating and troubleshooting Internet, Phone and Cable Services for customers Escalate advance troubleshooting problems to Denver (Tier 3 Support) Create troubleshooting tickets

SEO Specialist

Industry:

Employment Period:

December 2025 to March 2026 (3 Months)

Duties and Responsibilities:


Education History

Field of Study:

Computer Science/Information Technology

Major:

DegreeinComputer Science/Information

Graduation Date:

October 1, 2008

Located In:

Philippines

License and Certification: :

N/A


Skills

ADVANCED ★★★

    White Hat SEOWhite hat

INTERMEDIATE ★★

    SEO, Local SEO, White Hat SEO, Technical SEO, SEO Analysis, SEO Audit, SEO Tools, On-page Optimization, Off-page Optimization, Content strategy, Keyword Analysis, Keyword Rank Monitoring, Keyword Research, Google Analytics, Google Sheets, Competitor AnalysisCompetitive ResearchCustomer ServiceTechnical SupportLink Analysis

Work at Home Capabilities:

  • Internet Bandwidth: 10 Mbps
  • Working Environment: Private Room
  • Speed Test Result: Download: 0.61, Upload: 1.36
  • Internet Type: Fiber
  • Hardware Type: Laptop
  • Brand Name: Asus
  • Processor: i3 7th
  • Operating System: Windows 10

*includes service fee. Please note that hourly rates are linked to the exchange rate, and fluctuate slightly from month to month.

**Please note that hourly rates are linked to the exchange rate and fluctuate slightly from month to month.

Industry-Specific Experience

When hiring an SEO specialist, pick one with experience working in your industry.

The SEO strategy for an eCommerce business will differ significantly from that of a real estate firm’s, and industry knowledge can have a substantial impact on your results.

An SEO specialist who understands the unique challenges of your field will be better-equipped to tailor strategies to suit your business needs more effectively.

Importance of industry knowledge.

Having industry-specific knowledge enables an SEO specialist to create a more targeted SEO campaign that addresses the nuances of your market.

Here are a few examples:

1. eCommerce SEO

  • Focus on product page optimisation, improving conversion rates, and integrating user reviews to boost rankings.
  • Utilisation of structured data like schema markup for product categories to enhance search visibility.
  • Keyword strategies targeting buyer intent, often involving longer-tail keywords that lead to immediate purchases.

2. Real Estate SEO

  • Emphasis on local SEO to drive traffic from location-specific searches (e.g., “houses for sale in Melbourne”).
  • Strong reliance on geo-targeted keywords and optimising property listings for better local visibility.
  • Implementing Google My Business to enhance your business’ presence in map searches for real estate offices or agents.

3. Professional Services (Law, Finance)

  • Focus on content optimisation for blog posts and service pages that highlight expertise.
  • Building quality backlinks from industry-relevant sites to improve domain authority and trustworthiness.
  • Implementing technical SEO to ensure a user-friendly, fast-loading website.

Understanding the Australian market.

Beyond industry-specific knowledge, it is equally important that the SEO specialist you hire has a strong understanding of the Australian market.

An SEO specialist Australia conducting a virtual presentation while holding a graph.

Understanding the Australian market

This entails an in-depth knowledge of local consumer behaviour, competitive analysis, and regulatory standards. The Australian market has its own unique dynamics, from search trends to local competition, that differ from other regions.

  • Local SEO expertise is essential for businesses aiming to target specific regions in Australia. An SEO specialist should understand how to leverage geo-targeted keywords and use local citation management to help your business rank higher in search results for Australian users.
  • Cultural relevance plays a significant role in content marketing and SEO strategies. Your SEO specialist should be familiar with Australian terminology and consumer preferences so the content resonates with local audiences.
  • Understanding Australian competitors is key to positioning your business effectively. An experienced SEO specialist can conduct in-depth competitive analysis, revealing the strengths and weaknesses of your competitors and helping you develop strategies to outperform them.

Qualities of a Reliable SEO Specialist

Hiring the right SEO specialist for your business means finding someone who can maintain a professional relationship built on transparency and proven results.

Let’s explore the essential qualities that distinguish a top-notch SEO specialist.

Transparency and Communication

Clear and consistent communication is crucial for an effective SEO partnership. A reliable SEO specialist should:

  • Provide Regular Updates. Keep you informed on the progress of your SEO efforts through scheduled updates, making you aware of how your KPIs and organic traffic are improving.
  • Offer Clear Reporting. Deliver detailed yet understandable SEO reports, including insights on on-page SEO, off-page SEO, technical SEO audits, and other critical metrics.
  • Be Open About Strategies. Discuss their approach, from content optimisation to quality backlinks, so you know what steps are being taken and how they align with your business goals.
  • Be Very Responsive. A trustworthy SEO specialist should respond within a reasonable time and be willing to address any concerns or queries about your website’s SEO.

Adaptability and Continuous Learning

To succeed in Australia’s competitive digital landscape, an SEO specialist must stay informed about the latest trends and algorithms. Here’s what to look for:

  • Up-to-Date with SEO Changes. SEO is constantly evolving. A reliable specialist stays on top of new trends, algorithm updates, and best practices to keep your business competitive.
  • Adapt Strategies for Local SEO. For businesses targeting specific regions, a specialist should leverage local SEO techniques like geo-targeted keywords and Google My Business optimisation to rank higher in local searches.
  • Tailor Content to Local Audiences. Your specialist should guarantee content is relevant to consumers, using appropriate local terminology and addressing region-specific needs.

Proven Track Record

When evaluating potential SEO specialists, it is important to assess their past work and results. Here’s what to look for:

  • Case Studies. Look for detailed case studies showcasing how they improved organic traffic, KPIs, and domain authority for previous clients.
  • Client Testimonials. Positive feedback from past clients is generally a good indicator of the specialist’s skills, reliability, and professionalism.
  • Measurable Results. Make sure they can demonstrate success through tangible metrics like higher search rankings, improved domain authority, increased organic traffic, and better ROI on SEO investments.

By prioritising these qualities, you’re better equipped to

By prioritising these qualities, you’re better equipped to hire an SEO specialist with transparency, market knowledge, and a proven ability to deliver results.

Questions to Ask When Hiring an SEO Specialist

Asking the right questions better equipes you to hire an SEO specialist that’s aligned with your business objectives and can deliver results.

Example Questions

Here are a few key questions to guide your evaluation process:

1. What SEO tools do you use? Find out which tools they rely on for tasks like keyword research, technical SEO audits, and link-building. Common tools include SEMrush, Ahrefs, and Google Search Console.

2. How do you approach local SEO? Make sure they have experience in local SEO, particularly for targeting Australian regions with geo-targeted keywords and local citations.

3. What’s your process for tracking KPIs and SEO performance? A good SEO specialist should have a good system for regularly monitoring and reporting on KPIs, organic traffic, and ranking improvements.

4. Can you share examples of past successes? Ask for case studies or client testimonials showcasing measurable results like increased organic traffic and improved domain authority.

5. How do you stay updated with SEO trends and algorithm changes? Make sure they keep pace with the rapidly changing SEO landscape to maintain your website’s competitiveness.

Red Flags to Watch Out For

When hiring an SEO specialist, you need to be cautious of practices that could harm your business. Look out for these red flags:

  • Black-Hat Techniques. Avoid any specialist who uses unethical strategies such as keyword stuffing, link farming, or purchasing low-quality backlinks. These techniques can result in penalties from search engines like Google.
  • Lack of Transparency. If they are unwilling to explain their strategies or provide regular updates, it is a major warning sign. Transparency is key to a successful SEO partnership.
  • No Local SEO Experience. If your business relies on local customers, make sure the specialist has proven experience with local SEO, including optimising Google My Business and using geo-targeted keywords.
  • Overpromising Results. Be wary of anyone who guarantees instant or unrealistic results. SEO is a long-term investment, and success takes time.

FAQS

When working with an SEO specialist, you may have several questions about how to explore SEO trends and best practices for the long-term success of your business. Here are some frequently asked questions to help guide you through the process:

Staying updated on SEO trends is crucial for maintaining a competitive edge, especially if you are not deeply familiar with SEO. Examples include:

  • Voice search optimisation helps businesses target users who use Google with voice commands, a segment which is rapidly growing.
  • Mobile-first indexing guarantees your site ranks well by prioritising mobile compatibility given that the majority of searches are now done on mobile devices.
  • Focusing on UX signals like fast load times and mobile responsiveness can reduce bounce rates, keep visitors engaged, and improve overall search rankings.

Should my SEO specialist help with social media as part of the SEO strategy?

While social media doesn’t directly impact SEO rankings, an effective SEO specialist should understand its role in driving traffic, improving brand visibility, and supporting off-page SEO through social signals and backlinks.

However, keep in mind that an SEO specialist and a social media manager are completely different roles that also require different sets of skills.

How can I protect my business from penalties or bad SEO practices?

Avoid black-hat techniques, like those mentioned in the previous section and work with a specialist who is transparent about their methods and stays updated on algorithm changes. Make sure that your SEO specialist adheres to white-hat SEO practices which include:

  • Quality Content Creation. Crafting high-quality, relevant, and original content that provides value to users is the cornerstone of white-hat SEO.
  • Keyword Optimisation. Properly researching and using keywords naturally in content, meta descriptions, and headers is key to white-hat SEO. The focus should be on enhancing the user experience rather than overloading keywords (keyword stuffing).
  • Building Organic Backlinks. Earning backlinks from authoritative websites through natural means—like guest blogging, partnerships, or creating shareable, high-quality content—improves domain authority and search rankings.
  • Mobile Optimisation. Your website should be responsive and perform well on mobile devices. This practice enhances user experience and helps maintain search rankings.
  • Technical SEO. Conducting technical audits to address issues like crawl errors, page speed, and site structure guarantees search engines can easily crawl and index your site.

Final Thoughts

Choosing the right SEO specialist is essential for your long-term business growth – especially in a world where more and more transactions are being carried out online.

From on-page and off-page SEO to Local SEO and technical SEO audit services, the specialist you hire should have the necessary skills and a proven track record of delivering results.

Choosing the right SEO specialist is essential

Prioritizing qualities like transparency, industry knowledge, and a solid understanding of the Australian market will ensure you find the right expert to boost your organic traffic and improve KPIs.

At Remote Staff, we connect you with top SEO specialists who can take your business to the next level.

Click here to schedule a callback today.

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Darren Aragon is a multifaceted writer with a background in Information Technology, beginning his career in research at Pen Qatar and transitioning through customer service to a significant role at Absolute Service, Inc. His journey into freelance writing in 2021 has seen him excel across various niches, showcasing his adaptability and deep understanding of audience engagement.

About The Author

Darren Aragon is a multifaceted writer with a background in Information Technology, beginning his career in research at Pen Qatar and transitioning through customer service to a significant role at Absolute Service, Inc. His journey into freelance writing in 2021 has seen him excel across various niches, showcasing his adaptability and deep understanding of audience engagement.

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