Last time, we talked about indirect marketing and how it can be beneficial for your business. And now, let’s look at the other end of the spectrum: direct marketing. Compared... read more →
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Marketing is an indispensable part of every business. Your product is only as good as how people perceive it to be - if they’re aware of it, that is. While... read more →
When your employees like you, does it make you a good leader? Not necessarily. Tim Sanders, the author of The Likeability Factor, posited that when your colleagues and direct reports... read more →
Even though we’re generally more tolerant and accedpting of the LGBTQ community these days, they still continue to experience discrimination in the workplace. In fact, a 2018 Human Rights Campaign... read more →
Do you ever feel like having a drink after a long day’s work? Or maybe having dinner at your favourite restaurant to treat yourself for waking up early today? Regardless... read more →
Technology has long been an indispensable part of life. Everyone relies on digital devices for work, education, business, and practically everything else these days. And now, almost a thousand innovators,... read more →
Since 2020, many businesses have already adopted a fully remote workforce. Hence, they started adding more remote positions and some even offer WFH as a signing bonus. However, we need... read more →
Being a leader is empowering, but it’s also a huge responsibility. And one of the most unpleasant tasks that come with the job is addressing your subordinates’ poor work performance. ... read more →
The concept of working with a virtual assistant is enticing if you think about one solely based on the word “assistant." Assistants are supposed to make your work (and life)... read more →
Remote work provides a lot of benefits for employers and employees alike, such as increased flexibility and productivity. On the down side, there’s also Zoom fatigue, blurred work-life boundaries, and... read more →
