Entrepreneurs running a small business often face an uphill climb. Aside from constantly having to stretch limited resources, it can be challenging going against big players in the industry.
Fortunately, any business can thrive when it combines a clear goal with a great marketing strategy.
While marketing may take time (and often requires a budget), there are ways to go about it without having to break the bank.
So, in the interest of our readers, we’ve come up with four effective marketing strategies which you can do for FREE:
Strengthen and Improve Your SEO
Search Engine Optimisation (SEO) simply means improving the quality and quantity of your website traffic to your web page from search engines like Google.
This strategy is best for businesses that want to expand their digital reach and rank higher in organic search results. This is a critical end-result since most customers tend to trust brands and websites that appear on top of the search results.
How do you achieve this, though?
Using effective title tags is one. When you write catchy yet familiar keywords, search engines can easily pick these up.
Add in meta descriptions, keyword research, ALT text for images, and a clickable phone number and you’ll be able to boost your content marketing efforts even further.
In case this is all sounds too complicated, you can always hire an SEO specialist.
Utilise and Take Advantage of Social Media
A big number of small businesses disregard social media marketing. Don’t.
Studies show that a whopping 80 percent of Australians are active social media users. On top of that, one-third of them use Facebook and other social networking sites to know more about a brand.
In other words, having a strong social media presence has tremendous potential to grow and expand your business.
Since social media is generally free, you won’t have to shell out hundreds of dollars just to reach a thousand people. All you have to do is post relevant and engaging content regularly. Done right, this can attract organic followers who may become loyal customers in the long run.
And if you need help with producing and managing social content, having a social media manager onboard is always a good idea.
Make Use of Email Marketing
In spite of the good results brought in by SEO and social media marketing, email marketing still remains to be the top marketing technique in terms of ROI.
Newsletters, seasonal offers, and promotions sent via email continue to engage potential and loyal customers. This is mostly because email marketing is highly customisable.
You can always deliver relevant emails that bring value to your customers at an exceptionally affordable cost.
And with the help of the latest software, you can benefit from email automation and templates as well as up-to-date metrics to round out your email campaign.
Start a Business Blog
If you want to build brand authority and credibility, create a business blog.
Here, you can share your expertise without hard-selling your products and services. Since you are writing topics that are related to your brand, you’re also giving search engines more reasons to display your site on the results page.
This is a great indirect marketing strategy that helps build your domain authority and eventually, generate high-quality traffic to your website.
After all, people don’t directly search for products. Most of the time, they look for experiences and real-life stories. And the brands that tell these stories are the ones they’ll likely support.
Regardless of which marketing strategies you choose, aim to attract customers through word of mouth.
Create content that will make people talk about your brand in a positive way. This, in turn, encourages them to talk about your business to their friends and family.
And the next thing you know, thousands of people are already searching for you. *wink* *wink*
Need help pulling off all these marketing efforts? You’re in luck!
Remote Staff provides assistance to Aussie SMEs and entrepreneurs like you with the help of our remote workers from the Philippines for the last 15 years and counting. Whenever you need a content writer, a marketing specialist, or both, we’ve got you covered.
Call us today or schedule a call back and let’s get started.
Serena has been working remotely and writing content for the better part of the last decade. To date, she's written for Pepper.ph and Mabuhay Magazine, among others, and has churned out more than a thousand articles on everything from The Basics of Stock Market Investing to How to Make Milk Tea-Flavored Taho at home.
