Marketing helps promote your business. However, nothing beats word of mouth marketing. That’s when others promote your products and services for you. While sharing personal experiences and preferences might seem... read more →
Crafting an effective marketing message can be tricky. It’s also especially frustrating if it just lands directly into your recipient’s spam folder. Yikes. But aside from ensuring that your recipients... read more →
Marketing is an essential part of every business, whether we’re talking about a well-established organisation or a startup. Hence, it helps to categorise marketing activities based on your market and... read more →
Entrepreneurs typically develop products and services so they can eventually sell them. Before they can do so, however, they need to market these first. As we discussed in a previous... read more →
Last time, we talked about indirect marketing and how it can be beneficial for your business. And now, let’s look at the other end of the spectrum: direct marketing. Compared... read more →
Marketing is an indispensable part of every business. Your product is only as good as how people perceive it to be - if they’re aware of it, that is. While... read more →
When your employees like you, does it make you a good leader? Not necessarily. Tim Sanders, the author of The Likeability Factor, posited that when your colleagues and direct reports... read more →
Building relationships is an important aspect of any business. Through meaningful connections, you get to build a useful network and eventually, find more business opportunities. However, cultivating meaningful interactions can... read more →
Yesterday, we talked about direct marketing activities. So, today, we’ll talk about the same for indirect marketing. Unlike direct marketing where you try to promote or sell a product or... read more →
Sometimes, the direct approach is the best. Sure, indirect marketing approaches such as optimising your SEO can help grow your business steadily and sustainably. But let’s face it, your company... read more →
