Are you looking for ways to grow your business? TikTok can be a powerful platform to help you achieve your goals faster and with considerably less expenses.
After all, one viral video can generate thousands of sales, even for small businesses.
Besides, even if your videos don’t go viral, a TikTok presence can still significantly boost brand awareness and engagement.
Regularly posting creative and engaging content helps you reach a larger audience, showcase your products or services, and build a loyal following.
So how do you start? Here are 5 tips.
Know Your Audience
The first step is to know your audience. Identifying their age, gender, location, and interests helps tailor your content to their preferences.
By understanding who your audience is, you can create videos that resonate with them, increasing the likelihood of engagement and shares.
Also, knowing your audience makes it easier to spot trends and challenges that have the potential to go viral.
Be Authentic
Authentically representing your brand, values, and personality builds trust and fosters genuine connections with your audience.
Don’t be afraid to showcase the human side of your business, sharing behind-the-scenes moments, genuine interactions, and real-life stories.
This authenticity doesn’t just differentiate your brand from competitors, but also establishes a deeper emotional connection with your audience.
Don’t Be Afraid to Have Fun
Most people who scroll TikTok want to be entertained. That’s why some companies thrive with fun, and sometimes, comedic content.
Mind you, these are big brands like Duolingo, Ryan Air, and even Loewe.
They’ve created massive followings with skits and POVs that sometimes aren’t even related to what they’re selling.
So aside from product showcase videos, it’s good to loosen up and upload some fun content for your audience every once in a while.
Use TikTok Shops
Soon, TikTok Shops will be available in Australia. This feature lets your audience buy products directly from your videos.
The launch in various countries led to huge sales success that amounted to billions of dollars.
This is largely due to TikTok’s powerful algorithm that puts your content in front of the right audience.
So, it’s best to build a following today to take advantage of TikTok shops once they’re available in your country.
Collaborate with Influencers and Content Creators.
If you have the budget, you can collaborate with influencers to promote your product.
Influencers have large followings who trust their recommendations, making them influential voices in their niches.
Working with them gives you access to their audience, enhancing your brand’s visibility and credibility.
Also, you can encourage content creators or your regular customers to make User Generated Content (UGC) with your products or services.
UGCs are mostly made by everyday users who aren’t tied to the brand, making them seem more honest, impartial, and trustworthy.
One way is to offer incentives like x-deals to content creators through TikTok Shops’ “Request a Free Sample.”
With this feature, content creators can “Request a Free Sample” through the app. If you approve, you send them the item in exchange for a TikTok video.
You can also join TikTok’s affiliate program by offering a commission for your products listed in TikTok Shops.
This attracts more content creators willing to make videos for your product because they earn from its sales.
Outsource Your Social Media Needs
Ready to start your company’s TikTok account?
We get it, many business owners lack the time (and expertise) to manage their social media postings.
That’s why they outsource to a social media manager or virtual assistant.
A social media virtual assistant can manage your TikTok content, schedule posts, interact with followers, and track performance metrics, freeing you to focus on things that only you can do.
If you’re looking for one, you can find the best social media manager or virtual assistant for your business with Remote Staff.
Remote Staff prequalifies the best Filipino talent to ensure you find the perfect fit for your needs.
Call us or schedule a callback to find yours today!
Leandro is a content creator and digital nomad who started his career as a remote working content writer. He is an advocate of location independent sources of income. And he believes that everyone has the ability to be one as well. If you have any content requests and suggestions, feel free to email him at leandro@remotestaff.com.
