Sure, some of us hate to pick up the phone, only to find out that it’s a telemarketer trying to hawk something on the other end. However, if you’re a business owner, you can’t deny that telemarketing remains to be an effective lead generation tool.
While digital marketing has changed, nay, disrupted the marketing landscape over the past decade, there’s no substitute for an actual human conversation. This powerful driving force can help any company expand its market coverage, bring in new customers, and drive up annual revenue.
So, why do so many SME’s still shy away from organising their own telemarketing departments? Well, this is because it can be complicated. And costly.
Fortunately, there is a solution that gives you all the benefits of telemarketing without the headaches that come with managing your own team. I’m talking about outsourcing, and here are five reasons why you should do it now:
1. Cost.
Let’s get one thing straight. Outsourcing your telemarketing team is a lot cheaper than hiring one on your own.
Why? For one, outsourcing means you don’t need to pay for the costs of training and onboarding. Also, you wouldn’t need to shell out for overhead costs like additional office space, furniture, utilities, and so on. Outsourced telemarketers work remotely, after all.
With outsourcing, you won’t need to pay additional taxes or provide severance pay when you hire or fire additional employees, respectively as well.
2. Time.
This is the great equaliser as all businesses value their time. It is the one asset that we all can’t get back once it’s gone.
Time is in especially short supply for SME’s since owners typically have to do everything themselves. But why suffer when you can simply outsource the tasks that someone else can do on your behalf? Imagine how much time you’d save if you got someone else to do your cold calls. That way, you could focus on more important things like expanding your services or product line, zeroing in on pre-qualified prospects, or even just spending more time with your loved ones.
3. Access to a Wider Pool of Talented and Skilled Workers.
Outsourcing transcends geographical boundaries. Thanks to the wonders of technology and the internet, you don’t need to hire strictly within your city or even your country. Therefore, you can tap into talent from various parts of the world, allowing your business to benefit from limitless potential.
Filipino telemarketers, for instance, are famous for their work ethic and hospitality, a potent combination in sales and customer service. Only outsourcing can give you access to such.
4. Scalability/Flexibility.
There’s nothing wrong with having an in-house telemarketing team. However, it doesn’t quite offer the same sort of flexibility as an outsourced one.
As any business owner knows, the demand for your products and services can fluctuate. The same goes for your telemarketing campaign’s requirements. Data requirements and call volumes can change from time to time. With an outsourced team, you can just pick and choose how many hours and sales professionals you need at any given time.
5. Speed.
When you outsource your telemarketers (especially to remote work agencies like Remote Staff *wink*wink*), they’re likely to have the skills and experience already, Thus, they can start working immediately, and with very little initial supervision.
This certainly beats training an entire team from scratch, eh?
I could go on and on about how outsourcing to the Philippines benefits AU SME’s. Or I could just invite you to experience all those advantages for yourself. Remote Staff has a rich pool of talented Filipino telemarketers to suit various specifications. Best of all, we’ve already pre-screened all of them, so they’re all ready to start working when you are.
Click here to request a callback today and get your telemarketing campaign off to a strong start.
Serena has been working remotely and writing content for the better part of the last decade. To date, she's written for Pepper.ph and Mabuhay Magazine, among others, and has churned out more than a thousand articles on everything from The Basics of Stock Market Investing to How to Make Milk Tea-Flavored Taho at home.
