Six Strategies for Successfully Hiring a Digital Marketer

Ana has approximately 17 years of extensive experience in customer experience, e-commerce operations, and executive support across various sectors, including the apparel, health and wellness, e-learning, banking, and insurance industries. She demonstrates a strong customer-first and resolution-driven approach, transitioning effectively from team leadership roles managing SLAs and KPIs to versatile operational support handling e-commerce management, marketplace administration, and founder assistance.

Work Experience

• She has roughly 17 years of relevant work experience in customer service, operations management, and e-commerce administration.

• Her background spans the apparel, e-commerce, health and wellness, e-learning, insurance, and financial services sectors.

• She handled end-to-end customer service, resolving B2B and B2C shipping and delivery issues.

• She managed high-volume ticketing systems using tags, macros, and priorities to consistently meet SLA and CSAT goals.

• She provided executive and founder support, organizing daily email inboxes, managing calendar schedules, and categorizing partnership inquiries.

• She oversaw back-office operations and customer service teams, managing KPIs, turnaround times, quality performance, and weekly/monthly scorecards.

• She supported recruitment efforts, onboarding, coaching, training, and continuous process improvement initiatives.

Career Highlights / Relevant Projects

• She successfully managed full-cycle order fulfillment and post-purchase support via e-commerce platforms, processing refunds, exchanges, cancellations, and complex order edits.

• She owned and managed marketplace operations, taking responsibility for product uploads, promotional pricing, reporting, and overall store administration.

• She optimized digital storefront operations by handling catalog creation, photo uploads, SEO optimization, and inventory replenishment requests for both merchant-fulfilled and network-fulfilled setups.

• She streamlined social media and content operations by coordinating content ideas, posting schedules, influencer outreach, and brand communications.

Skill Proficiency + Tech / Software Proficiency

• Customer Experience & Escalation Management

• E-commerce Operations & Marketplace Administration

• Executive Support & Inbox/Calendar Management

• Team Leadership, SLA, & KPI Management

• She is highly proficient in navigating platforms and systems including Shopify, Amazon Seller Central, Gorgias, Freshdesk, Zendesk, Oberlo, and Drift.

Keith is a results-driven Senior Media Buyer with over six years of specialized experience in performance marketing, paid advertising, and lead generation across digital marketing agencies serving the healthcare, legal, and local services sectors. He brings a strong track record of orchestrating end-to-end paid advertising campaigns primarily utilizing Meta Ads, with expanding capabilities in Google Ads (PPC, Performance Max, and Local Services Ads) tailored for U.S.-based clientele. Progressing from an individual contributor to Head of Media Buying, he balances high-level campaign architecture and team leadership with technical, hands-on campaign execution and direct client communication.

His professional experience highlights significant scalability and technical implementation across demanding industries. While leading media buying within the healthcare marketing sector, he managed paid campaigns for specialized medical practices, successfully scaling operations to support a national healthcare network comprising over 100 clinics across the United States. In this capacity, Keith directed media buyers and creative teams, communicated performance analytics directly to key stakeholders, and implemented full-funnel lead nurturing systems. Within the legal marketing domain, he drove acquisition campaigns for personal injury and defense law firms, incorporating paid search, paid social, and AI-assisted workflows in coordination with development teams. Earlier roles in the maritime hospitality and commercial photography sectors provided foundational experience in customer communications, digital operations, and organic social media management.

Keith demonstrates deep technical and operational proficiency across the full media buying lifecycle, encompassing audience research, competitive positioning, and strict compliance alignment for regulated verticals such as healthcare. His technical capabilities include setting up complex tracking architectures via Meta Pixel, Google Tag Manager, Google Analytics, offline conversion tracking, and click-fraud mitigation tools to guarantee data integrity and clear attribution. Furthermore, he is highly adept in CRM infrastructure and marketing automation using GoHighLevel to run multichannel follow-ups via SMS, automated email, and voicemail drops, ensuring high conversion rates from initial lead capture to qualified prospect.

Tracy is a full-stack marketer with 9+ years of experience across B2B and B2C environments, with strong exposure to marketing automation, CRM systems, and campaign strategy. Her background spans industries such as industrial solutions, outsourcing services, real estate investment, and event marketing services. She demonstrates end-to-end ownership of campaigns—from strategy and content creation to execution, automation, QA, and performance analysis.

• Salesforce Account Engagement (Pardot)
• Eloqua
• ActiveCampaign
• HubSpot
• Zoho

Tracy is knowledgable in building marketing automation workflows, particularly focused on lead nurturing and sales follow-up sequences triggered by CRM events. She demonstrated a solid understanding of the full lead lifecycle, from initial lead capture through nurturing and eventual MQL tagging, as well as the use of behavioral triggers such as click-based segmentation to drive automation decisions. She also showed familiarity with workflow branching, automation logic, and the integration between CRM systems and marketing platforms, while tracking performance through key metrics like open rates, click-through rates, and MQL generation.

Kristine has nearly a decade of comprehensive, full-stack digital marketing and content creation experience across the technology, e-commerce, language services, and BPO sectors. Throughout her career, she has held progressively senior roles—including Marketing Lead, Web Content Specialist, and Web Content Writer—where she spearheaded cross-channel campaigns, managed end-to-end B2B initiatives, and consistently produced high-performing editorial material. As an experienced writer, she has developed up to 30 optimized digital copies per month for international markets, scripted podcast episodes and radio broadcasts, authored case studies, landing page copies, and downloadable thought-leadership assets such as eBooks and program outlines.

Her key career accomplishments include leading executive branding and thought leadership for C-level personnel, successfully scaling an executive’s professional network to over 18,000 followers on LinkedIn, and managing an end-to-end industry podcast repurposed across video platforms, audio streaming channels, and educational webinars that drew over 2,000 attendees from leading universities. In earlier roles within the language services sector, her targeted organic and paid strategies drove a 100% keyword ranking boost to top search engine positions and an 800% growth in social media community engagement.

Kristine demonstrates strong technical and content creation proficiency across major platforms, including LinkedIn Campaign Manager, Meta Business Suite, YouTube Analytics, Google Analytics, Google Search Console, and SEO/research tools such as Ahrefs and SEMrush. Her multimedia and design capabilities encompass WordPress, Figma, Adobe Photoshop, and video editing suites for short-form asset generation. She holds a Bachelor of Arts in Broadcast Journalism and certifications in Google Ads and HubSpot Inbound Marketing.

Aly is a technically capable CRM and automation specialist with approximately 1 to 2 years of hands-on experience in workflow automation, integrations, and CRM management within the marketing services industry. She demonstrates solid foundational knowledge in tools such as:

• Zapier
• Make (Integromat)
• Multiple CRM platforms including GoHighLevel, Zoho, HubSpot, and ActiveCampaign .

She shows strong familiarity with building end-to-end automation workflows, including lead capture, tagging, pipeline assignment, and automated email/SMS follow-ups. A notable accomplishment is her migration of approximately 100 automation workflows from Zapier to Make, where she independently tested triggers, validated execution logs, and ensured system accuracy. This reflects strong problem-solving ability, attention to detail, and persistence in troubleshooting complex integrations. Her understanding of API documentation and versioning further supports her capability in handling more advanced integration tasks.

Aly is a strong junior-to-mid level automation specialist with solid execution skills in CRM workflows and integrations. She is best suited for roles requiring hands-on automation building, system maintenance, and operational support.

Cashmer brings with him over a decade of progressive leadership experience spanning Business Development, Sales, and General Management across the UAE and the Philippines. Throughout his career, he has developed strong expertise in lead generation, cold calling, client networking, and pipeline management. His day-to-day responsibilities often began with reviewing sales pipelines, following up with existing customers, and monitoring ongoing projects to ensure smooth progress toward closure. Beyond frontline sales activities, he has also taken a strategic role in leading cross-functional teams composed of engineers and IT professionals, ensuring that client requirements were fully met through technical solutions such as BOQs and system adjustments.

He has extensive hands-on experience in closing high-value sales and managing transactions across B2B, B2C, and B2E markets, while also cultivating long-term relationships with key vendors and clients. Over the years, he has held senior leadership positions that highlight his career growth, including serving as General Manager at Alpha CB International from 2019 to 2022, Senior Business Development Executive at Thakral IT Services from 2017 to 2019, and Senior Sales Executive at Dynamic World Computers from 2014 to 2017. These roles allowed him to demonstrate both operational oversight and strategic business development capabilities, including revenue growth, client retention, and market expansion.

Cashmer’s strong educational foundation includes a degree in Computer Systems Design and Programming from AMA-CLC (2001–2003), further supported by his secondary education at St. Scholastica’s Academy. To complement his professional experience, he has earned certifications in Google Digital Marketing and HP Networking, both of which have enhanced his ability to merge technical knowledge with modern business development and digital sales practices. This blend of technical expertise, leadership experience, and formal training underscores his readiness to contribute to growth-oriented business development roles.

1. Career Highlights / Relevant Projects

• Successfully managed enterprise clients (10+ accounts), eventually delegating small accounts to a sales team he supervised.
• Consistently drove new business development, market expansion, and customer engagement strategies while maintaining existing accounts.
• Directed full company operations (sales, finance, strategic growth) as General Manager, overseeing long-term partnerships and revenue generation.
• Dealt with international clients, including Canadian and Australian accounts, and collaborated with distributors and vendors to deliver complete IT solutions.
• Actively engaged in sales forecasting, quota management, and project oversight, ensuring timely delivery and client satisfaction.

2. Skill Proficiency + Tech / Software Proficiency

• Strong sales and communication skills with expertise in B2B, B2C, and B2E sales management.
• Proficient in Salesforce CRM for lead and account management, Tally for accounting-related tasks, and Excel for reporting and sales tracking (daily pipeline updates, forecasts).
• Familiar with Monday.com project management platform and other digital productivity tools (calendar management, online collaboration).
• Demonstrates adaptability across analog and digital sales approaches, balancing traditional networking with modern digital lead generation.
• Recognized for creative design and digital marketing skills, with experience in content creation and collaborations with international brands

She can start immediately.

Predictive Index Behavioral Profile: Specialist

Strongest behavior:

• Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.
• Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
• Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.

Behavioral Summary:

• Cashmer is a very conscientious person, particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within own area of expertise.
• Reserved, serious, and always concerned with the exact correctness of the work. Self-discipline, sense of duty, and respect for authority and tradition are strong qualities in Cashmer, who takes responsibilities very seriously.
• With experience and/or training, Cashmer will develop a high level of specialized expertise and efficiency. Disciplined and dedicated to the job and the company. Work pace is somewhat faster-than-average, and Cashmer is motivated by a real concern for getting work done on time and correctly. Discipline and circumspect thinking will lend caution to decision-making; plans ahead, double checks, and follows up carefully on decisions and actions.

• Cashmer is a highly experienced outbound sales professional with over a decade of hands-on B2B and B2C selling experience across the tech, digital marketing, and IT service sectors—making her a strong fit for full-cycle sales responsibilities.
• She has a proven track record managing cold outreach campaigns using LinkedIn, email marketing tools, SMS, and phone calls.
• Cashmer has worked in quota-driven environments and is confident prospecting and converting leads into long-term customers.
• She has a consultative approach to selling—prioritizing the customer's needs and providing value first over aggressive tactics, which aligns perfectly with mission-driven marketing/sales.
• In her prior roles as General Manager and Senior Business Development Executive, she was responsible not just for sales but for creating and refining sales systems, collaborating with leadership, and contributing strategically to business growth.
• She’s also familiar with pipeline ownership using CRMs like Salesforce and Tally, managing lead urgency, follow-up schedules, and performance metrics.
• Cashmer expressed strong interest in working with a purpose-driven company.
• She is confident, technically capable, and proactive—ready to start immediately, open to the AU shift, and amenable to part-time with the possibility of transitioning to full-time.

Strongest Behaviors:

• Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new relationships.
• Detail-oriented and precise; follow-through is deep and literal to ensure tasks are completed to standard.
• Cautious and by-the-book; follows established plans to avoid errors and bases decisions on researched evidence.
• Focused on operational excellence and efficiency; motivated by delivering accurate, timely work.

Behavioral Summary:

Cashmer is a highly conscientious and disciplined individual who approaches her work with thoroughness, care, and precision. She is exacting in her execution and relies on established systems, structured workflows, and clear expectations to perform at her best. Her reserved but sincere communication style makes her reliable and trustworthy in delivering high-quality, consistent output. She thrives in environments where accuracy, planning, and integrity are paramount—and her mindset is well suited to a structured, fast-paced remote sales operation.

Jun Angelo is a results-driven Digital Marketing Specialist with over 9 years of experience in performance marketing, paid advertising, social media management, and digital campaign strategy. He has worked with both local and international brands across diverse industries, including renewable energy, consumer electronics, wearables, real estate, retail, healthcare, and lifestyle sectors. His expertise lies in developing and executing full-funnel digital marketing campaigns that drive brand awareness, lead generation, customer acquisition, and revenue growth.

With approximately 5 years of freelance experience and a strong background working with marketing agencies, Angelo has successfully managed multiple client accounts simultaneously, handling everything from strategic planning and campaign setup to optimization, reporting, and stakeholder presentations. He has experience supporting well-known brands such as EcoFlow, DJI, Insta360, Oura Ring, RingConn, and other technology and lifestyle brands. His hands-on approach, analytical mindset, and ability to adapt to different industries make him a versatile digital marketing professional capable of delivering measurable business results.

• Meta Ads (Facebook & Instagram)
• Google Ads
• LinkedIn Ads
• TikTok Ads
• YouTube Ads
• Media Buying & Budget Management
• Lead Generation Campaigns
• E-commerce Marketing
• B2B Marketing Campaigns
• Full-Funnel Marketing Strategy
• Audience Research & Targeting
• A/B Testing & Campaign Optimization

• Google Analytics
• ROAS Analysis
• CPA, CTR, CPC, CPM Monitoring
• Conversion Rate Optimization
• Campaign Performance Reporting
• Marketing Data Analysis
• KPI Tracking & Reporting
• ROI Measurement

• Social Media Management
• Content Planning & Strategy
• Graphic Design
• Video Editing
• Creative Coordination
• Brand Awareness Campaigns

• Meta Business Suite
• Google Analytics
• SEMrush
• HubSpot CRM
• Monday.com
• Google Workspace
• Canva
• Adobe Photoshop
• CapCut
• Shopify
• Wix

• Client Relationship Management
• Stakeholder Presentation & Reporting
• Marketing Strategy Development
• Market Research
• SEO Fundamentals
• Team Collaboration & Cross-Functional Coordination
• Project Management

Digital Marketing Specialist | Performance Marketing Professional

Angelo has built a strong career specializing in digital advertising, performance marketing, and social media management for both agency and in-house environments. Throughout his career, he has managed marketing initiatives for multiple brands and clients across local and international markets, particularly in the United States, Australia, and the Philippines.

Most recently, he worked with Enable Philippines, a distributor of technology and lifestyle brands, where he managed digital marketing campaigns for several brands simultaneously, including EcoFlow, a leading renewable energy and portable power solutions company. His responsibilities included campaign planning and execution, budget management, performance analysis, audience optimization, and collaboration with creative teams to ensure marketing efforts aligned with business objectives. He also supported B2B initiatives through LinkedIn advertising campaigns.

Prior to this, Angelo worked with marketing agencies where he managed multiple client accounts across various industries. He developed and executed campaigns focused on brand awareness, traffic generation, engagement, lead generation, messaging, and sales conversion. His role involved conducting market research, building customer acquisition funnels, creating campaign strategies, managing advertising budgets, and delivering performance reports with actionable recommendations.

Angelo has experience managing substantial advertising budgets, including campaigns with monthly spends reaching approximately USD 100,000, where he was directly involved in budget allocation, ROAS monitoring, performance analysis, and strategic optimization. He regularly prepared performance reports and presented campaign insights, successes, challenges, and next-step recommendations to clients and stakeholders.

In addition to paid media, Angelo possesses experience in website management through Shopify and Wix, basic SEO implementation using SEMrush, graphic design, video editing, and content creation, making him a well-rounded digital marketer capable of supporting end-to-end marketing initiatives.

Jun Angelo brings approximately 8 to 9 years of comprehensive, multi-industry experience specializing in digital marketing, social media management, paid media advertising, and content creation . Currently serving as a Digital Marketing Manager for a creative, advertising, and events agency since June 2023, he successfully oversees end-to-end digital marketing initiatives for over 300 international and local clients . His expansive portfolio spans diverse sectors, including Real Estate, Hospitality, E-commerce, Food & Beverage, and Health/Fitness . On a day-to-day basis, he leads paid media campaigns, manages and tracks campaign budgets, and oversees a cross-functional team of over 30 creatives, marketers, and trainees . He also plays a crucial role in client management by conducting strategic planning meetings and pitching marketing proposals to secure and nurture high-value business partnerships .

Prior to his current role, from 2019 to June 2023, he worked as an International Digital Marketing Manager within the global apparel retail industry, handling markets across the Philippines, Taiwan, and China . In this capacity, he strategized and executed global marketing campaigns and supervised an international team of 60 members while managing paid media ads and SEO optimization . His responsibilities extended to conducting regular market research on consumer behaviors, analyzing key performance indicators (KPIs), tracking ROI, and producing comprehensive performance reports to maximize campaign efficiency . Additionally, he executed hands-on multimedia tasks, including graphic design, multi-channel social media profile management, and product/model photography and videography using mirrorless DSLR setups .

Earlier in his career, from 2018 to 2019, he served as a Digital Marketing Specialist within the restaurant and food services industry . In this role, he focused on building and maintaining cohesive brand identities and visual assets—such as logos, digital layouts, and print materials—across multiple restaurant branches . He planned and optimized paid media campaigns, specifically utilizing Facebook Ads to effectively drive foot traffic and online conversions, while concurrently handling daily content curation and facilitating influencer marketing collaborations . Before transitioning fully into specialized marketing roles, he served from 2017 to 2018 as an Executive Secretary and Marketing Coordinator within the beverage and distribution industry . There, he provided executive-level support to the company president and international partners, oversaw the local marketing team's daily workflows, coordinated product launches and trade marketing events across Metro Manila, and managed regulatory documentation, government permits, and promotional material distribution .

This extensive professional background demonstrates a strong alignment with the requirements of a Senior Performance Marketing Specialist (Paid Media) role. He exhibits deep, hands-on familiarity with full-funnel digital advertising and performance marketing campaigns across Meta (Facebook and Instagram), Google (including Search, Display, Performance Max, and YouTube), and TikTok Ads . His strategic focus centers on driving Return on Ad Spend (ROAS), lead generation, and revenue growth . Furthermore, he is well-equipped with technical data capabilities, possessing a strong functional understanding of advanced tracking frameworks such as Google Analytics 4 (GA4), Conversion API (CAPI), Meta Pixel, and offline conversion tracking (OCT) . He complements this practical marketing expertise with a solid academic foundation, holding a Diploma in Mechanical Engineering Technology Major in Manufacturing and Fabrication from Mindanao State University - Iligan Institute of Technology, which he completed from 2011 to 2016 .

1. Career Highlights / Relevant Projects

• Paid Media Strategy & Scalability: Successfully managed and optimized paid media accounts and SEO scaling strategies across 300+ local and global clients, directly closing deals and onboarding more than 160 clients to expand agency portfolios.
• Cross-Functional Leadership: Spearheaded large-scale operations by leading, training, and collaborating with cross-functional international marketing groups ranging from 30 to 60 team members to drive creative and technical execution.
• End-to-End Performance Tracking: Engineered comprehensive attribution frameworks utilizing GA4, CRM architectures, and custom attribution models to deliver clean performance visibility, maximizing conversion rates and marketing budget efficiency.
• Event & Campaign Integration: Spearheaded end-to-end planning and execution of synchronized online and on-ground activations, linking traditional trade marketing, retail POP displays, and digital media to drive holistic brand awareness.
• Global Recognition: Awarded "International Best Employee of the Year" by a global retail enterprise for exceptional multi-market campaign coordination, alongside regional leadership honors for youth organization governance.

 2. Skill Proficiency + Tech / Software Proficiency

• Performance Marketing & Ads Management: Meta Business Suite, Facebook Ads Manager, Google Ads (Search, Display, Performance Max, YouTube), TikTok Ads Manager, Audience Targeting, and Budget Optimization.
• Analytics & Attribution Tracking: Google Analytics 4 (GA4), Meta Pixel setup, Conversion API (CAPI), Offline Conversion Tracking (OCT), and CRM Data Systems.
• Search Engine Optimization (SEO): Keyword research, competitor analysis, and site performance tracking utilizing Ahrefs and Semrush.
• Creative Content & Multimedia Production: Professional graphic design and video editing using Adobe Photoshop, Adobe Premiere, CapCut, and Canva. Experienced in commercial product and model photography using mirrorless DSLR equipment.
• E-commerce & Digital Platforms: Shopify, WordPress, Shopee, and Lazada.
• AI Productivity & Strategic Automation: Proficient in leveraging advanced AI systems—including ChatGPT, Claude, and Gemini AI—for automated performance reporting, campaign data analysis, copy generation, and strategic insights.
• Workplace & Soft Skills: Autonomous project management, client relationship management, multi-industry brand building, and seamless cross-functional collaboration within international team structures (including alignment with Australian time zones).

• Social Media Management: Comprehensive experience with platforms such as Facebook, LinkedIn, Instagram, and Twitter. His approach involves detailed planning using tools like Asana and eClincher, including content scheduling, graphic creation, and performance monitoring using analytics.
• Campaign Strategy & Execution: Proficient in running targeted Facebook and Meta ad campaigns, using cost-per-click (CPC) and return on ad spend (ROAS) as primary performance indicators. He has leveraged tools such as Hootsuite, eClincher, and Go High Level (GHL) for campaign management and tracking.
• Content Creation: Skilled in both graphic and basic video content production (Filmora, CapCut), as well as blog creation and SEO-oriented article generation using SEMrush and AI-assisted tools.
• Client & Community Engagement: Patrick has hands-on experience with outreach strategies, including follow-ups, email marketing (SendGrid, GHL), and community-building efforts via internal intranet management.
• Technical Adaptability: Demonstrated comfort with remote monitoring tools (similar to Time Doctor) and project management platforms.

• Unhurried and deliberate, stable and will do things using the established process; finds it difficult to change these systems. Dependable, consistent and needs familiar environments and coworkers to be most productive.
• Cooperative, easy-going, and agreeable in getting along with others. A focused, uncritical listener who won’t “rock the boat.”
• Methodical, steady, and even-paced; loses productivity when interrupted.
• Socially-focused, naturally empathizes with people, easily seeing their point of view or understanding their emotions. Positive, non-threatening communication.
• Teaches and shares; often working collaboratively with others to help in any capacity.
• Accommodating; most comfortable working with others, often puts team/company goals before personal goals. Promotes teamwork by actively sharing authority.

Patrick is a warm, informal, outgoing, and congenial person who gets along comfortably with most people, meets new people easily and enjoys doing so, and works as well in group situations as well as one-on-one. A persistent, eager helper; has the kind of comfort with intangibles required to do work requiring an intuitive understanding of others’ viewpoints and feelings.

This individual is able to reach and stimulate others while being aware of and sympathetically interested in their needs. Unselfish and derives satisfaction from doing things for other people and being liked and appreciated by them for doing so.

Airyn brings hands-on expertise in creating and publishing engaging visual content, including graphics, reels, and compelling captions, using both client-provided and curated materials. Her approach is strategic and performance-oriented, often blending brand storytelling with data insights to boost audience engagement and capture qualified leads.

With a strong background in CRM tools such as HubSpot, Salesforce, and Zoho CRM, Airyn is proficient in tracking campaign metrics and generating insightful reports. She is also highly familiar with content planning tools and analytics platforms like Google Analytics to refine marketing strategies based on data.

As a former Team Leader at LinkedVA, she not only executed high-impact campaigns but also managed a remote team of virtual assistants, trained junior staff, and improved workflow efficiencies by over 20%. Her excellent English communication skills both written and verbal support her ability to craft brand-aligned captions and build rapport with diverse audiences.

Her proven ability to manage multi-platform social strategies, develop list-building campaigns, and provide regional targeting makes her a strong fit for roles requiring creative content execution, marketing expansion, and performance reporting.

Skill Proficiency + Tech / Software Proficiency

Social Media & Marketing Platforms

• Facebook, Instagram, TikTok, LinkedIn 

• LinkedIn Sales Navigator 

Analytics & Reporting

• Google Analytics 

• Reporting Dashboards 

CRM & Campaign Management

• HubSpot, Salesforce, Zoho CRM 
   

PI Behavioral Profile: Altruist

Strongest Behaviors:

• Driven to protect the company against risk by thoroughly leveraging their background and strictly following “the book.”

• Cautious; follows a well-established and proven plan to avoid making mistakes. Does the background research necessary to have proof to support decisions before action is taken.

• Detail-oriented and accommodating; most comfortable working as part of a well-defined team for which they produce high-quality output and decisions.

• Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.

• Detail-oriented and thorough; works to ensure things don’t fall through the cracks, and follows up to ensure they’re done properly and on time.

• Driven to achieve operational efficiencies: thinks about what needs to be done and how it can be done as fast as possible while maintaining a high-quality outcome. Impatient with routines.

• Socially-focused, generally empathizes with people, seeing their point of view or understanding their emotions. Positive communication.

• Teaches and shares; generally interested in working collaboratively with others to help out.

• Friendly and service-oriented; drives for the “greater good” rather than individual goals. Promotes teamwork by sharing authority.

Behavioral Summary:

A pleasant and extraverted person, Airyn is an effective communicator, able to stimulate and motivate others while being aware of and responsive to their needs and concerns. Their congenial personality and friendly, interested attitude make them readily approachable. Airyn gets along easily with a wide variety of people.

Works at a faster-than-average pace; is attentive to details and both quick and accurate in handling them. Airyn is, however, too impatient to enjoy working with details as repetitive routine or as a primary responsibility.

Eager to be sure that things are done exactly right, follow-up carefully and closely if the work requires delegation of details to others. When it is necessary to be critical, will try to do that in a constructive, supportive manner. Her sense of urgency and sense of duty combine to make someone who is actively concerned about the timeliness, as well as the correctness, of any work for which they are held responsible.

• Hyacinth has over 3 years of remote work experience specializing in e-commerce operations, digital marketing, website management, and customer support across various industries, including fine jewelry retail, real estate, and digital marketing services.
• Performed day-to-day e-commerce and digital marketing responsibilities, including managing and updating Shopify and WordPress/WooCommerce storefronts, uploading and optimizing product listings, overseeing inventory updates, and managing order fulfillment to support operational efficiency.
• Managed end-to-end digital marketing initiatives, including planning, launching, and monitoring paid media campaigns across Meta Ads, Google Ads, and TikTok Ads, alongside implementing on-page SEO strategies and performance tracking via Google Analytics (GA4) and Google Search Console.
• Created and scheduled engaging social media content, produced branded graphic assets using Canva and Adobe Photoshop, and automated lead nurturing and customer communication using tools such as GoHighLevel, Klaviyo, and Mailchimp.
• Provided cross-functional support, including administrative task coordination, executive assistance, customer service support (inbound calls, emails, and live chat), and content moderation/AI data annotation.
• Holds a Bachelor of Science in Business Management Major in Human Resources (3rd Year Undergraduate).
• Completed several professional development certifications, including Digital Marketing, Facebook Advertising, Social Media Management, Lead Generation, Web & Graphics Designing Professional, Bookkeeping, Master Microsoft 365, and AI Career Growth using ChatGPT.

1. Career Highlights / Relevant Projects

• Successfully led digital marketing strategies and storefront management for online retail brands, driving online growth, enhancing user experience, and optimizing conversion rates through targeted paid advertising and SEO improvements.
• Implemented GoHighLevel systems and AI workflow automations to streamline lead generation, customer follow-ups, and business processes, resulting in improved operational efficiency and higher ROI on advertising campaigns.
• Managed full-funnel digital campaign rollouts across Google Ads, Meta Ads, and TikTok Ads for multi-market businesses, maintaining strong brand presence and expanding reach into international target markets.

 2. Skill Proficiency + Tech / Software Proficiency

• Digital Marketing & Strategy: E-Commerce Management, Paid Media Advertising (Meta, Google, TikTok Ads), Search Engine Optimization (SEO), Email Marketing & Automation, Lead Generation, Social Media Management, Content Creation (3+ years)
• E-Commerce & Website Platforms: Shopify, WordPress, WooCommerce (3+ years)
• Marketing Automation & Email Tools: GoHighLevel (GHL), Klaviyo, Mailchimp (2+ years)
• Analytics & Ad Management: Google Analytics (GA4), Google Search Console, Meta Ads Manager, Google Ads Manager (2+ years)
• Design & Office Applications: Canva, Adobe Photoshop, Microsoft 365, AI Tools (ChatGPT) (3+ years)

She can start immediately.

Alfie is a digital marketing specialist with over six years of experience in both freelancing and corporate settings, including four years at Google and two years at a Swedish marketing agency. His expertise covers SEO, paid advertising (Google Ads, Facebook Meta, TikTok Ads, LinkedIn Ads, Instagram Ads, Reddit Ads), digital campaign management, and CRM implementation.

Alfie has worked with international brands across various industries, including automotive, retail, hospitality, and technology. 

📌 Freelance Digital Marketing Specialist (2022 – 2024)

• Worked with a Swedish marketing agency, managing multi-channel ad campaigns for SMEs.
• Oversaw PPC advertising, including Facebook, Google, TikTok, and LinkedIn Ads.
• Led digital marketing efforts for brands in the restaurant, retail, and fitness industries.
• Provided SEO optimization, analytics reporting, and website updates.
• Handled client communications and project execution through Monday.com.

📌 Google – Digital Marketing & Advertising Analyst (2018 – 2022)

• Managed ad campaigns for Fortune 500 companies, including automotive and retail brands.
• Specialized in Google Ads (Search, Display, Video, App, and Performance Max campaigns).
• Monitored campaign performance, optimized bids, and developed audience-targeting strategies.
• Provided customer engagement and after-sales support to ensure marketing success.

• Paid Advertising (Google Ads, Meta, LinkedIn, TikTok, Reddit, Instagram, YouTube)
• SEO & Content Optimization
• Marketing Analytics & Performance Tracking
• Website Updates & Maintenance (WordPress, Shopify, Custom CMS)
• CRM Implementation & Management
• Sales & Email Communication Management
• Project Coordination (Monday.com, Asana, ClickUp, HubSpot CRM)

📌 Managed and optimized Google Ads campaigns for high-profile global brands.
📌 Oversaw PPC marketing strategies that improved ROI by 30%+ for small to medium businesses.
📌 Successfully transitioned from corporate to freelance marketing, expanding multi-platform ad expertise.
📌 Developed comprehensive marketing funnels, improving conversion rates and lead quality.

He can start ASAP and is amenable to full-time and part-time arrangements.

Predictive Index Behavioral Profile- Promoter

Strongest Behaviors

• Socially informal, extroverted, and outgoing; gets familiar quickly. Communicates in an uninhibited, lively, and adaptable manner, drawing others into the conversation.
• Interested in people, building relationships, and teamwork rather than technical matters. Affable, optimistic, and easily trusting.
• Focused on goals and the people needed to get there, not details or plans; frequently delegates details.

Alfie is an outgoing, talkative, very friendly individual, a lively and stimulating communicator. A good mixer who is poised, active and responsive in social situations.

The complete extravert; informal and uninhibited in their behavior; understands people well and is capable of using that understanding to gain the friendship and cooperation of others. It is important to this individual to be liked and accepted, and they express themself to individuals or groups with warmth and enthusiasm. Easily understands and accepts other viewpoints, ideas, and feelings, and can be effective at getting diverse groups to come together and collaborate.

Nick is a versatile virtual assistant with four years of freelancing experience specializing in digital marketing, social media management, paid ads, and executive assistance. She also has two years of experience in customer service (BPO).

In addition to his expertise in digital marketing, Nick has extensive experience in operations management, having assisted CEOs and business owners in overseeing daily operations, handling sales coordination, managing client communications, and ensuring smooth workflow execution. Her ability to optimize business processes, manage marketing campaigns, and provide executive support makes him an ideal fit for roles that require both strategic and administrative expertise.

📌 Digital Marketing & Operations Assistant (Freelance, 2020 – Present)

• Managed digital marketing campaigns, including SEO, Facebook ads, and website updates.
• Handled social media accounts (Facebook, Instagram, TikTok, LinkedIn) for business owners and executives.
• Assisted in sales operations, client communications, and lead generation for real estate and coaching businesses.
• Oversaw business operations, including workflow optimization, process documentation, and administrative tasks.
• Managed client schedules, coordinated meetings, and ensured smooth daily operations.
• Coordinated marketing strategies and managed email communications for various clients.
• Executed video editing and graphic design tasks using Canva, CapCut, and other tools.

📌 Customer Service Representative (BPO, 2018 – 2020)

• Provided customer support for international accounts (US-based telecom).
• Developed strong communication and client-handling skills.

• Operations Management & Process Optimization
• Social Media Management (Facebook, Instagram, TikTok, LinkedIn)
• Paid Advertising (Facebook Ads, Google Ads – Real Estate Campaigns)
• SEO & Website Management
• CRM Tools (HubSpot, Agent Locator, Zoho)
• Sales & Lead Generation
• Executive Assistance & Administrative Support
• Content Creation (Graphics, Video Editing)

📌 Successfully ran Facebook ad campaigns for real estate businesses, generating up to 19 leads per campaign.
📌 Managed social media pages for executives, including content scheduling and engagement strategies.
📌 Coordinated virtual and in-person real estate events, handling logistics, social media promotions, and sponsor coordination.
📌 Oversaw business operations for a real estate company, ensuring smooth execution of marketing and administrative tasks.

She can start after 2 weeks notice and is amenable to Full-time arrangement.

Predictive Index Behavioral Profile - Specialist

Strongest Behaviors

• Proactivity in driving to reach goals while moving at a faster-than-average pace. Inquisitive about the world.
• Relatively independent in taking action on their own ideas. Resourcefully works around most obstacles blocking completion of what they want to accomplish.
• Eager for results, drive is for swift implementation. Works best in fast-paced environments offering a variety of activities, rather than routines.

Nick is an intense, results-oriented person, whose drive and sense of urgency are tempered and disciplined by a strong concern for the accuracy and quality of the details of any work for which they are responsible. Approach to any work done will be based on thorough analysis and detailed knowledge of all pertinent facts.

Much more technically than socially-oriented; has confidence in technical/professional knowledge and ability to get things done correctly. With experience, will develop a high level of expertise in their own work and will be critical of mistakes made by themself or others. Takes the work and responsibilities very seriously and expects others to do the same.