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• Started in SEO content writing before expanding into full-spectrum digital marketing including Google Ads, Meta Ads, Reddit Ads, and LinkedIn Campaigns—managing both B2B and B2C campaigns end-to-end.

• Led campaign strategy and execution for real estate, SaaS, and IT clients, performing keyword research, landing page mapping, A/B testing, and ad optimization based on platform data and user behavior.

• Formerly led SEO, PPC, and social media teams at a digital agency, overseeing strategy, team management, and campaign planning aligned with client SLAs.

• Currently supports part-time lead generation campaigns and project management for an IT services business, running Google and LinkedIn Ads within the HubSpot ecosystem.

• Demonstrated strong experience in campaign performance tracking, budget optimization, and cross-platform reporting using data from Google Analytics, Search Console, and ad managers.

• Experience working with brands across industries including QSR, publishing, FMCG, pharma, personal care, and nonprofit organizations in the US, Canada, Australia, and the Philippines.

Skill Proficiency: On-page SEO, SEM, media buying, campaign strategy, lead generation, content planning, email marketing, HubSpot automation, keyword research, paid ads optimization, and performance reporting.

Tech / Software Proficiency: Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, HubSpot, Canva, SEMrush (past), Ubersuggest, Reddit Ads, LinkedIn Campaign Manager, Microsoft Office.

Certifications: Holds past certifications in Google Ads (Search, Display, Video), Meta Media Planner & Buyer (until 2020), Reddit Ads, and HubSpot Marketing Automation. Though some certifications have expired, his knowledge remains up to date through continued campaign work.

He is available to start immediately. 

Predictive Index Behavioral Profile: Captain

Strongest Bahaviors:

• Proactivity, assertiveness, and sense of urgency in driving to reach personal goals. Openly challenges the world.
• Independent in putting forth their own ideas, which are often innovative and, if implemented, cause change. Resourcefully works through or around anything blocking completion of what they want to accomplish; aggressive when challenged.
• Relatively quick in connecting to others; reasonably open and sharing. Builds and leverages relationships to get work done.

• Yen is a Digital Marketing Specialist with 4+ years of experience in running PPC campaigns for Google, Bing, Facebook, Instagram, LinkedIn, and TikTok. He is a graduate of Business Administration with a major in Marketing and Business. He was employed in several companies like digital marketing agency, BPO, and events.  He provided his services to local, US, and Singapore-based clients. Currently, he is a full-time Senior Marketing Specialist in a known IT solutions provider in North America and APAC.
• He's been performing and is well-versed with the following:
  • Setting up and optimizing search ad campaigns
  • Setting up SEM, YouTube, GDN, & Facebook campaign
  • Customizing SEM campaigns
  • Monitoring and optimizing campaigns
  • SEM keyword research
  • Managing campaign budgets
  • Creating Post-Campaign Reports and Paid Media performance reports
  • Conducting Marketing Research
  • Manages paid advertising platforms on Google, YouTube, Facebook, Instagram, Twitter, and LinkedIn
• He took training in Google Analytics 4.
• He is proud to share that he, together with his team, was able to minimize the cost-per-lead (CPL) of one of his clients to 15-20%. He also created a tracker for budget control that is still being used on one of his employments to this day.
• He utilizes a number of applications and tools such as Google Analytics, Google Ads Editor, Microsoft Office Apps (Excel, Word, PowerPoint, Teams, Outlook), Looker Studio, Asana, Trello, Meta Business Manager, LinkedIn Ads Manager, and Slack.
• He can start after a 4-week notice.
• He prefers working the mid-shift but is open to a night or morning shift, whether part-time or full-time.

• Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.
• Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
• Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.

Larien Ray is thoughtful, disciplined, and particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within their area of expertise. Works at a steady, even pace, leveraging their background for the betterment of the team, company, or customer.

With experience and/or training, they will develop a high level of specialized expertise. Serious and dedicated to the job and the company. Their work pace is steady and even-keeled, and they’re motivated by a real concern for getting work done thoroughly and correctly. Discipline and circumspect thinking will lend caution to their decision-making; Larien Ray plans ahead, double checks, and follows up carefully on decisions and actions.

• Katlyn is a double degree of Bachelor of Science in Accountancy and Bachelor of Science in Accounting Technology 
• She has 4 years of total working experience and and transitioned to Digital Marketing last 2021 
• She has supported client from Denmark where she gained her experience in doing paid ads 
• Some of her notable tasks were
  • Setting up ad set in Google, Facebook, and Instagram 
  • Setting up proper target and demographics to align with the objective of the campaign
  • Preparing assets like videos and graphics before uploading the ads
  • Doing brainstorming regarding the strategy and plans for ads 
  • Suggesting budget for optimizations and for launch of ads 
  • Generating reports and monitoring ads performance  
• She has also experience with SEO, social management, and bookkeeping 
• She has handled maximum budget for the following 
  • Facebook 50 Danish Krone per day 
  • Google 100 Danish Kron per day 
• She has experience with tools like 
  • Google Ads 
  • Google Analytics 
  • Facebook Meta Business 
  • QuickBooks 
  • Canva 
  • CapCut 
  • SEMrush
  • AHrefs
• She can start as soon as possible 

• Socially-focused, naturally empathizes with people, easily seeing their point of view or understanding their emotions. Positive, non-threatening communication.
• Teaches and shares; often working collaboratively with others to help in any capacity.
• Accommodating; most comfortable working with others, often puts team/company goals before personal goals. Promotes teamwork by actively sharing authority.

• Unassuming, unselfish and has a genuine interest in other people and a strong, intuitive understanding of them. Outgoing and friendly, they enjoy working with others and is lively, warm company.
• A pleasant and extraverted person, Katlyn is an effective communicator, able to stimulate and motivate others while being aware of and responsive to their needs and concerns. Their congenial personality and friendly, interested attitude make them readily approachable. Katlyn gets along easily with a wide variety of people.

• creation of campaign on the customer's behalf
• setting up of conversion tracking
• research and keyword analysis
• competitor analysis

• ICS 
• ConnectSales
• Google Keyword Planner
• SEMrush
• Google Calendar

Predictive Index Behavioral Profile - Specialist

predictiveindex.com/reference-profile/specialist/

Strongest Behaviors:

• Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.
• Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
• Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.

Kyle is a very conscientious person, particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within own area of expertise.

Reserved, serious, and always concerned with the exact correctness of the work. Self-discipline, sense of duty, and respect for authority and tradition are strong qualities in Kyle, who takes responsibilities very seriously.

• She has been working for 13 years as Paid Media Manager, Paid Media Buyer, Digital Marketing Specialist, Digital Marketing Manager for beauty, digital agency, retail, and business consultancies companies based in US, Malaysia, and Philippines 
• She has strong experience with digital marketing facet which include 
  • Social Media Handling 
  • Social Media Strategy 
  • Email Marketing
  • Content Planning
  • Paid Advertisement 
  • Email Marketing 
• One of her strongest suit is Paid Advertisements wherein she is involved with the following 
  • Planning and allocating budges for paid advertisement in Facebook, Google, Instagram, Twitter, and Bing 
  • Collaborate with the marketing team for visual and contents of the advs 
  • Optimize performing ad sets and revamp non performing ads 
  • Performing AB testing to check the feasibility of the ads 
  • Researching new trends and new ideas to help boost the ads 
  • Strategizing and creating plans for paid ads 
  • Generating reports and monitoring the ads performance 
• She has mostly worked with cosmetic brands, and hair products 
• She has an averaged budget for 
  • Facebook (Meta)- 5,000 USD per month
  • Google 10,000 USD per month
  • Bing- 7,000 USD per month 
• She is a confident user of the following tools 
  • Google Analytics
  • Canva
  • Capcut
  • Meltwater- social listening
  • SemRush
  • SuperMetrics
  • Business Manager 
  • Google Ads Manager
  • Hootsuite 
  • WordPress
  • Wix 
  • Click Funnel
  • Get Response
  • Mailchimp
  • Lead Page
  • Hubspot
  • Klaviyo 
• She cans start as soon as possible 

• Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.
• Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
• Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.

• Caren Tevanny is a very conscientious person, particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within own area of expertise.