Six Things to Look For When Hiring a Social Media Manager

• Google Ads Search Certification
• Google Ads Display Certification
• Google Shopping Ads Certification
• Google Analytics

• Harvest
• Asana
• HubSpot
• LinkedIn Ads
• Google Analytics
• Google Tag Manager
• Google Data Studio
• Google Slide
• Spifo
• Semrush
• Wordpress
• MS Outlook
• Teams
• Slack
• Skype

Predictive Index Behavioral Profile - Artisan

https://www.predictiveindex.com/reference-profile/artisan/

Strongest Behaviors:

• Private, serious, introspective, and reserved. Takes time to connect to and trust new people.
• Focused; can concentrate on the task at hand for long periods. Quickly notices and understands technical matters more than social ones. Consistent and patiently thoughtful.
• Works at a steady, unwavering pace; most comfortable with familiar processes, environments, and co-workers. Doesn’t easily change.

Jose is thoughtful, disciplined, and particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within his area of expertise. Works at a steady, even pace, leveraging his background for the betterment of the team, company, or customer.

With experience and/or training, he will develop a high level of specialized expertise. Serious and dedicated to the job and the company. His work pace is steady and even-keeled, and he's motivated by a real concern for getting work done thoroughly and correctly. Discipline and circumspect thinking will lend caution to his decision-making; Jose plans ahead, double checks, and follows up carefully on decisions and actions.

• Jeconiah has more than 4 years of experience in digital marketing.
• She is a graduate of BS Biology 
• She has worked as a Social Media Manager/ Digital Marketing Specialist for real estate, education, and e-commerce industries. 
• She has experience working with clients from Australia, the US, and the UK
• She has experience with eCommerce platform like Shopify, and eBay 
• She has experience in different digital marketing tasks which include
  • Curating content for social media posting 
  • Launching organic and paid posts in Facebook, and Google 
  • Managing different social media platforms like Facebook, Instagram, and LinkedIn
  • Creating social media analytics for checking the campaign's performance 
  • Executing email marketing and affiliate marketing 
  • Designing for graphics and simple video editing 
• She has experience with paid advertisement for Facebook, Google, Microsoft (Bing), and TikTok
• The maximum budget she handled on a daily basis for Facebook is PHP 100 and 50 USD for Google
• She also has done SEO on-page optimization, keyword analysis, backlinking 
• In terms of content writing, she has written captions for social media and newsletter 
• One of her notable achievements is that she was able to increase her client's page up to 30% through strategic community management
• She is a confident user of the following tools 
  • Google Analytics 
  • Google Tag Manager
  • Google Ad sense
  • Click Funnel 
  • Mailchimp 
  • Klaviyo 
  • WordPress
  • Go High Level 
  • Active Campaign 
  • Hootsuite 
  • Later.com
  • SEMrush
  • Facebook Meta Business
  • Sales Navigator 
  • Slack 
  • Asana 
  • Adobe Photoshop
  • Adobe Premiere
  • Canva
  • Google Suite
  • Capcut
  • Filmora
• She is available to start immediately.

• Managing social media platforms like Facebook, Instagram, Pinterest, TikTok, YouTube, and Twitter  
• Curating content for different campaigns 
• Conducting competitor analysis and developing social media strategies
• Doing social media reporting by checking the analytics 
• Launching paid ads and organic postings 
• Designing graphics and simple video editing for the campaign 
• Doing social media copywriting 
• Engaging into affiliate marketing 

• Asana 
• Trello 
• Click Up
• Monday.com
• Facebook Business Manager 
• Planoly 
• Later.com
• Hubspot 

• Driven to protect the company against risk by thoroughly leveraging their background and strictly following “the book.”
• Cautious; follows a well-established and proven plan to avoid making mistakes. Does the background research necessary to have proof to support decisions before action is taken.
• Detail-oriented and accommodating; most comfortable working as part of a well-defined team for which they produce high-quality output and decisions.

• A very conscientious and disciplined person; particularly careful, thorough, and accurate in their work. This individual is exacting and strives to produce results that precisely meet the established goals. Works best where there are clear standards, expectations, reporting relationships and measurements for the work. Kriz Lienne will depend upon professional training, their own experience, or management leadership, to provide those standards and the structure needed for their work.

• Cristina has 10 years of working experience for hospitality, manufacturing, and advertising companies where some are based in Australia and Europe.
• She started her career as a Payroll Officer and then transition to pursue a profession in digital marketing for 3 years now.
• As Social Media/Digital Marketer, she is exposed on the following tasks 
  • Managing social media platforms like Instagram, Facebook, LinkedIn, Twitter, Pinterest, and YouTube
  • Writing content for social media and websites
  • Performing SEO audits, SEO optimization, competitor analysis, and keyword research 
  • Managing WordPress 
  • Generating social media analytical reports 
  • Executing email marketing campaigns using Mailchimp 
  • Designing basic graphics and simple video editing
  • Doing community management to boost the organic following  
  • Doing affiliate marketing where she scouts for potential US influencers to endorse their products
• She is is knowledgeable with Trello, Canva , Slack, Hootsuite, Grammarly, Copy.ai, Tail wind, Google Analytics, Keyword Planner, Search Console, Trends, SEMrush, SEO Quake, AHREFS, Buffer, Uber Suggest, Mailchimp, WordPress (Elementor as plugin), Facebook Meta Business, Google Suite, ChatGPT, and Google Bard.
• She is readily available.

• Works at a faster-than-average pace, producing results in general accordance with schedules and “the book.”
• Detail-oriented; typically makes and follows a plan to keep track of things and usually follows up to ensure completion.
• Focused on operational efficiencies: thinks about what needs to be done and how it can be done quickly without losing quality.
• Drive to protect the company against risk by doing things in general accordance with established standards.

Maria Cristina is a very conscientious person, particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within own area of expertise.

Reserved, serious, and always concerned with the exact correctness of the work. Self-discipline, sense of duty, and respect for authority and tradition are strong qualities in Maria Cristina, who takes responsibilities very seriously.

• Mely started her career as an Area Manager where she manages cash flow projection, bookkeeping, and bank reconciliation. She then became a Finance Officer.
• Currently, she is focused on Digital Marketing where she has equipped herself with the following tasks:
  • graphic designing
  • blog posting
  • e-commerce (Shopify) management
  • social media management
  • creation of landing pages
  • email automation
  • admin tasks - data entry, email management, transcription
• She is proficient with the following tools:
  • Google Suite
  • Slack
  • Basecamp
  • Calendly
  • Wordpress
  • Mailchimp
  • Clickfunnels
  • MS Office
  • Shopify
  • Gmeet
  • Canva
• She is ready to start immediately.

• Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
• Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.

• Driven to protect the company against risk by thoroughly leveraging their background and strictly following “the book.”

Mely Grace is a very conscientious person, particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within own area of expertise.

Reserved, serious, and always concerned with the exact correctness of the work. Self-discipline, sense of duty, and respect for authority and tradition are strong qualities in Mely Grace , who takes responsibilities very seriously.

• Don has over 10 years of experience working within Education, Marketing & Events Management Industries.
• His skills includes the following:
  • ESL Teaching
  • Events Management
  • Digital Marketing
  • Social Media Marketing & Management (Instagram, Facebook, LinkedIn)
  • Email Marketing
  • Copywriting
  • Graphic Design
  • Video Editing
• He was able to cater/work with clients based in Australia
• Has basic skills also in designing web pages
• Adept with using the following tools/software:
  • Canva
  • Sony Vegas
  • Active Campaign
  • WordPress
  • FB Ads Manager
  • ClickUp
  • Slack
• He is available to start in at least 1 week notice period

• Driven to protect the company against risk by thoroughly leveraging their background and strictly following “the book.”
• Detail-oriented and accommodating; most comfortable working as part of a well-defined team for which they produce high-quality output and decisions.
• Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.

A very conscientious and disciplined person; particularly careful, thorough, and accurate in their work. This individual is exacting and strives to produce results that precisely meet the established goals. Works best where there are clear standards, expectations, reporting relationships and measurements for the work. Adonis will depend upon professional training, their own experience, or management leadership, to provide those standards and the structure needed for their work.

Given sufficient experience, they will produce work of high quality, giving close attention to the accuracy of details. Stable and dependable; consistent in their actions and, if necessary, has sufficient patience to do work of a repetitive nature. Believes in having, and following, well-defined processes and procedures.

• Wanda worked in an educational institution for 17 years. In 2020, she shifted to remote work and held roles such as Social Media Manager and Virtual Assistant. She supported clients from Australia, the US, and the UK within a number of industries such as eCommerce, cleaning services, and healthcare.
• She is proficient in supporting the following:
  • Website design and creation
  • Social media management of Facebook, Instagram, TikTok, and LinkedIn
  • Google Ads/LinkedIn Ads Campaigns
  • Website/WordPress Management 
  • Social Media Analytics 
  • Product management
  • Inventory management
  • Graphic Designing
  • Video Editing 
  • Photo Editing
  • Content creation (SEO Writing)
  • Customer support
• She has been managing Shopify and Amazon where she does product listing, creates product descriptions, and supports its back-end.
• She has used the following applications and platforms:
  • Adobe Photoshop
  • Adobe Indesign
  • Trello
  • Hootsuite
  • Slack
  • Coreldrawx8
  • Canva
  • CapCut
  • Da Vinci resolve
  • Filmora
  • Asana
  • HubSpot
  • Tidio
  • Sprout Social
  • Klaviyo
  • Facebook Meta Business
  • Mailchimp
  • Shopify
  • WordPress
  • Google Analytics
  • Google Suite
  • Microsoft Office Apps.
• For her e-commerce experience, she has been tasked to do the following:
  • Product Researching: Conducting thorough market research Product Researching: Identifying market trends and consumer demands.
  • Inventory Management: Ensuring optimal stock levels and minimizing discrepancies.
  • Upload products to Shopify: Adding diverse offerings to digital platforms.
  • Send an email to prospective clients/customers: Cultivating relationships and driving sales through proactive communication.
  • Set up the Shopify store: Orchestrating the establishment of digital marketplaces.
  • Do daily report: Providing regular updates on e-commerce activities and performance.
  • Email management: Organizing and managing email correspondence efficiently.
  • Creating Product Descriptions: Crafting compelling descriptions to enhance product appeal.
  • Amazon and Shopify's product lister: Maximizing visibility and sales potential through effective listing strategies.
  • Manage Inventory: Ensuring optimal stock levels to meet consumer demand.
  • Pricing: Implementing strategic pricing decisions for profitability.
  • Product Management: Overseeing catalog organization and optimization for improved customer experience.
  • Order Processing and Management: Ensuring timely fulfillment and customer satisfaction.
  • Product Incidence Management: Addressing product issues promptly and effectively.
  • Sales and Reporting Analytics: Providing insights to inform strategic decision-making and business growth.

• Proactively connects quickly to others; open and sharing. Builds and leverages relationships to get work done.
• Comfortably fluent and fast talk, in volume. Enthusiastically persuades and motivates others by considering their point of view and adjusting delivery.
• Collaborative; usually works with and through others. Intuitive understanding of team cohesion, dynamics, and interpersonal relations.

Michelle Bernice Garcia has a robust background in social media management and marketing, with significant experience in project management, graphic design, and administrative tasks. Her proficiency with various tools and readiness to start immediately make her a strong candidate for roles in marketing and social media management.

Evaluation Comments:

• Michelle has a diverse background in social media management, tech support, and tutorial services.

• She has experience in multiple industries and is capable of handling a wide range of tasks from community management to video editing.

• She is knowledgeable in various tools and is ready to start immediately.

Key Strengths:

• Social Media Management: Advanced skills in managing and marketing on social media platforms.

• Project Management: Proficient in planning, executing, and managing projects.

• Graphic Design: Skilled in creating visual content for various platforms.

• Administrative Support: Strong administrative skills including appointment setting and general admin tasks.

• Training and Development: Experienced in coaching and training.

Technical Expertise:

• Tools: Canva, Google Suite, MS Apps, Vegas Pro, Adobe Premiere, Asana, Trello, Buffer, Hootsuite, ClickUp

Strongest behaviors:

Proactivity, assertiveness, and sense of urgency in driving to reach personal goals. Openly challenges the world.

Independent in putting forth their own ideas, which are often innovative and, if implemented, cause change. Resourcefully works through or around anything blocking completion of what they want to accomplish; aggressive when challenged.

Summary:

Michelle Bernice is a confident, independent self-starter with competitive drive, initiative, a sense of urgency, and the ability to make decisions and take responsibility for them. Can react and adjust quickly to changing conditions and come up with ideas for dealing with them.

Her drive is purposeful, directed at getting things done quickly. She is an individual who responds positively and actively to challenges and pressure, and has confidence in their own ability to handle novel problems and people. An outgoing, poised person, a lively and enthusiastic communicator, tending to be a little more authoritative than persuasive in style. Talks briskly, with assurance and conviction and is a stimulating influence on others, while being firm, direct, and self-assured in dealing with them.

• Bernz started her professional career in tutorial services in 2008.
• She also had her career as a tech support in Xbox in a BPO set-up.
• She then ventured into social media management and marketing for 4 years. She has worked with several industries on telecommunication, BPO and hospitality.
• She is able to perform the following tasks:
  • Community Management
  • Social Media Management
  • Social Media Marketing
  • Graphic Design
  • Email Marketing
  • Project Management
  • Video Editing
  • Appointment Setting
  • Admin Tasks
• She is knowledgeable on the following tools:
  • Canva
  • Google Suite
  • MS Apps
  • Vegas Pro
  • Adobe Premiere
  • Asana
  • Trello
  • Buffer
  • Hootsuit
  • ClickUp
• She is ready to start immediately.

• She has been working for 13 years as Paid Media Manager, Paid Media Buyer, Digital Marketing Specialist, Digital Marketing Manager for beauty, digital agency, retail, and business consultancies companies based in US, Malaysia, and Philippines 
• She has strong experience with digital marketing facet which include 
  • Social Media Handling 
  • Social Media Strategy 
  • Email Marketing
  • Content Planning
  • Paid Advertisement 
  • Email Marketing 
• One of her strongest suit is Paid Advertisements wherein she is involved with the following 
  • Planning and allocating budges for paid advertisement in Facebook, Google, Instagram, Twitter, and Bing 
  • Collaborate with the marketing team for visual and contents of the advs 
  • Optimize performing ad sets and revamp non performing ads 
  • Performing AB testing to check the feasibility of the ads 
  • Researching new trends and new ideas to help boost the ads 
  • Strategizing and creating plans for paid ads 
  • Generating reports and monitoring the ads performance 
• She has mostly worked with cosmetic brands, and hair products 
• She has an averaged budget for 
  • Facebook (Meta)- 5,000 USD per month
  • Google 10,000 USD per month
  • Bing- 7,000 USD per month 
• She is a confident user of the following tools 
  • Google Analytics
  • Canva
  • Capcut
  • Meltwater- social listening
  • SemRush
  • SuperMetrics
  • Business Manager 
  • Google Ads Manager
  • Hootsuite 
  • WordPress
  • Wix 
  • Click Funnel
  • Get Response
  • Mailchimp
  • Lead Page
  • Hubspot
  • Klaviyo 
• She cans start as soon as possible 

• Formal, reserved, introspective, and skeptical of new people; requires “proof” to build trust in new people.
• Detail-oriented and precise; follow-through is deep and literal to ensure tasks were completed in accordance with quality standards.
• Operationally, as opposed to socially, focused. Thinks, in specific terms, about what needs to be done and how to do it accurately and flawlessly; follows, in a literal way, that execution plan.

• Caren Tevanny is a very conscientious person, particularly attentive to, careful of, and accurate with the details involved in the job. Identifies problems, and enjoys solving them, particularly within own area of expertise.

• Chad has been a Virtual Assistant for 6 years. He is an Engineer.
• He is an executive virtual assistant to the CEO where he is supporting an Australian dietitian and coach.
• On a day to day basis, he performs the following tasks:
  • calendar management
  • social media content creation
  • management of Wordpress
  • email campaign management
  • LinkedIn building 
  • Youtube management
  • Pinterest marketing
  • lead management
• He has a good experience and background on Click Funnels where he builds membership programs. 
• He also has a background in Kajabi in creation of LMS.
• He also has experience in customer service for clients who would like to avail of their services and account creation.
• He is ready to start immediately part time, after 1-week notice.

• Krisna has been working in BPO for 7 years now and has been freelancing for 4 years.
• She has been a social media marketer where she assisted client to manage their social media platforms for launching marketing campaigns and brand awareness.
• She also has an experience with content writing and hashtag banking with basic incorporation of SEO practices 
• She has worked with a health and wellness coach client from AU and Canada
• She also do social media analytics to track the progress of their paid and organic posting
• She's knowledgeable in the following social media platforms:
  • Facebook
  • IG
  • Twitter
  • LinkedIn
  • Facebook Business Manager
  • Canva
  • Filmora
  • HubSpot
  • Zoho 1
  • Monday.com
  • Zendesk
  • Salesforce
  • WordPress
• She is responsible for the creation, generation, and scaling of the different social media campaigns she has launched.
• She is ready to start immediately. 

• Driven to protect the company against risk by thoroughly leveraging their background and strictly following “the book.”
• Cautious; follows a well-established and proven plan to avoid making mistakes. Does the background research necessary to have proof to support decisions before action is taken.
• Detail-oriented and accommodating; most comfortable working as part of a well-defined team for which they produce high-quality output and decisions.

• Krisna is unassuming, unselfish and has a genuine interest in other people and a strong, intuitive understanding of them. Outgoing and friendly, they enjoy working with others and is lively, warm company.
• A pleasant and extraverted person, Krisna Valerie is an effective communicator, able to stimulate and motivate others while being aware of and responsive to their needs and concerns. Their congenial personality and friendly, interested attitude make them readily approachable. Krisna Valerie gets along easily with a wide variety of people.

• April has more than 8 years of work experience within the Digital Marketing field 
• Has worked mostly for Oil, Beauty, Digital Marketing, and Automotive industries.
• She gained proficiency when it comes to:
  • Content Marketing
  • Email Marketing
  • Social Media Management & Marketing (Facebook, Instagram, LinkedIn, Twitter)
  • Market Research & Analysis
  • Website Management
  • Creative Writing
• She has also some basic experience with SEO particularly with keyword research, PPC and used it as a technique/strategy to drive traffic in company's sites/pages.
• Did copywriting, creation of written & graphic content, build marketplaces and hosted some virtual events.
• She worked mostly with start-up companies but her drive and innovative skills in digital marketing helped the companies build and boost their online presence.
• Adept also with using the following tools/technologies:
  • FB Ads
  • HubSpot
  • Mailchimp
  • WordPress
  • Shopify
  • Magento
  • Canva
  • Mailchimp,
  • In App, (free),
  • Photoshop,
  • Adobe premiere
  • Google Sheet
  • Google Analytics
  • Meta
  • Grammarly
  • Chat GPT
  • Ahrefs
  • SEMrush, 
• She is available to start immediately

• Careful with rules; precise, "by the book", fast-paced, and literal in interpreting rules, schedules and results.
• Detail-oriented and thorough; works to ensure things don’t fall through the cracks, and follows up to ensure they’re done properly and on time.
• Driven to achieve operational efficiencies: thinks about what needs to be done and how it can be done as fast as possible while maintaining a high-quality outcome. Impatient with routines.

• April Marie Praz is a self-disciplined, conscientious person who will develop a high degree of expertise and skill in a specialized job. Has the drive to get things done right and in accordance with established standards of accuracy and quality.
• A conservative and analytical person who respects traditional organizational values. Reserved, serious, and thoughtful about everything to be done, is a no-nonsense worker who worries about getting things exactly right. Never superficial, will make sure that they know what they’re talking about before speaking. Needs a lot of certainty and structure in their work so that it meets very high, specific quality standards.