Windee is a Digital Marketing and SEO Professional with 10+ years of experience in search engine optimization, paid advertising, lead generation, website management, and digital strategy, backed by earlier experience in customer service, sales, and operations. He has worked in both agency and remote contractor environments, supporting local and international clients across industries including professional services, training and leadership development, finance, technical consulting, automotive, home services, safety and compliance, e-commerce, and digital services.
Skilled in building and executing data-driven marketing strategies, leading SEO initiatives, managing websites and CMS platforms, supporting paid and organic campaigns, and creating digital assets for social and paid media. He is also adept at handling both strategy and execution, with strong experience in B2B marketing, LinkedIn lead generation, and cross-functional collaboration. During the interview, he positioned himself as someone comfortable operating as either an implementer or a strategist, while showing particular interest in roles where he can contribute ideas and planning, not just execution.
Core Skills & Expertise
Digital Marketing & Strategy
- Digital Marketing Strategy
- Campaign Planning & Execution
- B2B Marketing Support
- LinkedIn Lead Generation & Outreach
- Social Media Marketing
- Paid Media Support
- Marketing Operations
- Audience Targeting & Funnel Support
- Strategic Thinking & Execution Balance
Search Engine Optimization (SEO) & Search Marketing
- Technical SEO
- On-Page SEO Optimization
- Local SEO
- Keyword Research & Search Intent Mapping
- SEO Audits & Recommendations
- Content Optimization
- Google Business Profile Optimization
- Performance Monitoring & Reporting
- Search Engine Marketing
- Answer Engine Optimization / Emerging AI Search Practices
Content Creation & Design
- Canva Design
- Figma
- Ad Creative Development
- Social Media Visuals
- Basic Video/Visual Content Support
- B2B Content Layout Adaptation
- Creative Asset Preparation for Paid and Organic Use
Website & CMS Management
- WordPress
- CMS Management
- Website Creation & Basic Design
- Landing Page / Website Optimization
- SEO Implementation on Websites
- Cross-functional Coordination with Developers
Analytics, Tools & Platforms
- SEMrush
- Google Analytics / GA4
- Looker Studio
- Google Search Console
- Screaming Frog
- Apollo.io
- LinkedIn Sales Navigator
- Facebook Ads
- LinkedIn Ads
- Google Ads
- AI Tools / Prompt Engineering
Professional Strengths
- Strategic Communication
- Stakeholder Management
- Integrity & Ethical Decision-Making
- Adaptability
- Process Improvement
- Team Collaboration
- Independent Remote Work
- Continuous Learning
Professional Background
Over 10 years of experience in SEO and digital marketing roles across agency, freelance, and remote contractor setups. Earlier career background includes customer service, sales, collections, and operations, which helped build strong communication skills, resilience, client handling, and commercial awareness.
Summary of Work Experience
SEO Manager – Digital Marketing Agency (U.S.-based, remote)
- Led SEO strategy for a large portfolio of 65 local SEO clients in a fast-paced agency environment.
- Managed department transformation initiatives, created SOPs and workflows, improved reporting systems, and provided leadership to a lean team.
- Also handled technical audits, search performance analysis, and process improvements under challenging operating conditions.
- This aligns with his interview discussion about leading in high-pressure environments and stepping into roles requiring both technical expertise and ethical leadership.
Technical SEO Specialist – Content / Digital Marketing Agency (Australia-based)
- Focused on technical SEO audits, crawl efficiency, Core Web Vitals improvements, documentation, and collaboration with content and development teams.
- Worked on optimizing websites for technical performance and ensuring SEO changes were implemented without compromising site quality.
SEO Specialist – Agency / Remote Staffing Setup
- Supported local SEO campaigns for agency clients, including keyword research, Google Business Profile optimization, on-page SEO, citation building, reputation management, and reporting.
- This period reflects his strong grounding in execution and campaign support.
Freelance SEO Specialist
- Worked directly with clients on onboarding, strategy development, technical audits, on-page SEO, content recommendations, backlink reviews, and reporting.
- Also implemented SEO updates directly in CMS platforms such as WordPress and Shopify.
SEO Auditor – Outsourced Digital Services / Agency Support
- Delivered SEO audits for small and medium-sized businesses, covering technical SEO, competitor analysis, keyword research, paid search alignment, content recommendations, and backlink assessments.
- Produced clear, client-facing recommendations and consulted on both organic and paid opportunities.
SEO Specialist – Financial Comparison / Finance Platform
- Worked in a regulated finance-focused digital environment, handling SEO for comparison pages, technical audits, content optimization, structured data implementation, and cross-functional collaboration with legal, product, and compliance stakeholders. T
- his shows experience in accuracy-sensitive and compliance-heavy work.
SEO Specialist – Energy / Technical Services, Safety & Compliance, Industrial / B2B, Home Services, and Marketplace Platforms
- Across several roles, supported SEO growth for businesses in technical services, environmental safety, industrial products, home services, and service marketplaces.
- Responsibilities included on-page optimization, schema implementation, localized SEO, competitor analysis, content coordination, and international SEO support.
- This reflects versatility across industries and strong B2B exposure.
Earlier SEO Roles – Agency and Offshore Support Teams
- Held progressively responsible SEO roles including analyst, executive, specialist, and team lead positions.
- Built experience in technical audits, keyword research, content optimization, link-building, reporting, and mentoring junior team members.
- These roles established his long-term foundation in search marketing and digital operations.
Customer Service, Sales, Collections, and Operations Background
- Before transitioning fully into digital marketing, worked in customer support, sales, collections, and store operations.
- These roles helped develop communication skills, persuasion, service orientation, accountability, and comfort working in target-driven environments.
Additional Interview Insights
During the interview, Windee shared that although his profile is strongly SEO-led, his actual experience is broader and includes social media marketing, Facebook ads, LinkedIn ads, Canva-based design work, website creation, and lead generation using LinkedIn Sales Navigator and Apollo.io. He also emphasized recent upskilling in AI and prompt engineering, reflecting initiative in keeping his capabilities current.
He presented himself as highly aligned with B2B and professional services work, and noted prior experience supporting consulting and training-related clients. He also expressed strong interest in roles that combine campaign execution with strategic thinking. On work ethic, he highlighted integrity as one of his strongest values and shared that he has left a previous role due to ethical misalignment, suggesting a principled and quality-driven approach to work.
Overall Assessment
Windee is a senior-level digital marketing professional with deep SEO expertise and broad adjacent experience in paid media, LinkedIn lead generation, content support, CMS management, and digital strategy. He appears particularly strong for B2B, consulting, training, and professional services-related roles, and brings both hands-on execution ability and strategic maturity.
He may be considered overqualified for more junior or purely execution-based roles, but his experience, communication skills, and ethical standards make him a strong candidate for positions that require ownership, sound judgment, and a balance of technical marketing knowledge with business understanding.
Windee has over a decade of experience in SEO and digital marketing, primarily within the advertising, marketing, and PR industry. He has implemented and optimized SEO strategies to improve website performance and enhance online visibility for various clients. His responsibilities have included conducting detailed SEO analyses, utilizing cutting-edge techniques to boost search engine rankings, and managing part-time SEO projects to ensure successful optimization efforts.
Additionally, Windee has experience in the call center and BPO sector, where he managed customer service interactions, resolved issues efficiently, and engaged in outbound sales focusing on customer retention strategies. His earlier roles in retail involved managing store operations, supervising staff, and ensuring customer satisfaction. Windee's diverse background highlights his strong analytical skills, effective communication, and ability to handle complex projects successfully.
Areas of Work:
- SEO Optimization
- Digital Marketing
- Customer Service
- Store Management
Industries:
- Advertising / Marketing / Promotion / PR
- Call Center / IT-Enabled Services / BPO
- Retail / Merchandise
- Others (Entertainment)
Skill Proficiency + Tech / Software Proficiency:
Skills:
- SEO Optimization
- Digital Marketing
- Customer Service
- Management
- Analytical Skills
- Communication Skills
Windee Tan is a highly experienced SEO specialist with robust expertise in digital marketing and customer service. His strong analytical skills and ability to implement effective SEO strategies make him a valuable asset for any organization. Windee has a proven track record of improving online visibility and website performance, demonstrating exceptional ability in project management and client engagement. As a Specialist, he brings a deep understanding and expertise in SEO, ensuring quality and precision in his work.